American Intercontinental University Project Type: MKT 651 Unit 1 Individual Project Abstract Sof-A-Logue is a top social media company focused on dedicating it’s time to the way customers converse in the virtual and wireless world. Customers stay in touch by email‚ text‚ voice email and picture‚ which Sof-A-Louge aim to make a better experience. Introduction Sof-A-Logue is creating a new marketing plan which will help them to become more recognizable to new markets and customers
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strategic marketing plan for Sof-A-Logue. Slide 2: Sof-A-Logue.com has been in the social media business for 10 years. The proposition of the company is to be the lowest cost‚ highest quality service provider in the industry (MKT650 Scenario‚ 2013). The enterprise has been successful in growing every year‚ with a total of five billion in sales‚ but overall awareness of the name Sof-A-Logue is low. The task of this plan is to increase the top-of-mind recognition of the Sof-A-Logue parent brand and determine
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Sof-Optics‚ Inc. 1. See attached slide on final page 2. There are a number of problems facing Sof-Optics (detailed below). The most severe problems are in the CSR department: a. Major problems: i. Going forward‚ Sof-Optics will be under pressure to lower prices since B&L (the industry leader) just slashed prices by 25%. This is especially troubling‚ given the point that follows… ii. Loss of customers (and sales) due to long customer service wait times or lack of phone lines available (i
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Special Operations Forces (SOF) and interagency activities go hand-to-hand in today’s operational environment. Understanding SOF authorities allow operators to articulate their operations with interagency partners. A military leader once described to me that understanding authorities meant you understood the "rules of the game.” The article‚ “Demystifying the Title 10-Title 50 Debate‚” highlights the confusion over the “rules of the game.” As future Special Forces Warrant Officers (SFWO)‚ the
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In the “SOF and Surrogates” article‚ presented by The Strategy Bridge‚ Dr. Baker discusses the ethical responsibility SOF operators have when working with surrogate forces by means of UW and FID operations. Dr. Baker reminds us that as SOF‚ we must assess our relationships when conducting these operations and decide if they are ethically permissible. Further‚ we should weigh the risk associated with training our surrogates against accomplishing our military objectives. For me‚ this article stresses
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chapter 2 Requirements definition‚ prototyping‚ and modeling Requirements engineering is more difficult now‚ because all systems that were easy to specify have been built some time ago. T. DeMarco [DeMa01] In this chapter‚ we explain why the definition of requirements can be a very critical aspect of any project. Recognizing its limitations and pitfalls‚ and taking the proper precautions‚ can reduce the risks of any development project. For this‚ more than any other activity‚ a purely
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SOF640 E-Commerce Final Exam True/False Indicate whether the statement is true or false. ____ 1. Transferring funds‚ placing orders‚ sending invoices‚ and shipping goods to customers are all types of activities or transactions. ____ 2. Business-to-consumer electronic commerce occurs when a person sells an item through a Web auction site to another person. ____ 3. An airline ticket is an excellent example of an item with a high value-to-weight ratio. ____ 4. Electronic commerce reduces the speed
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Solution Sof-Optics – Background (External Factors) Sof-Optics is a small (specialty-niche) player in a $155M contact-lens market. (Three competitors occupy 75% of this market (Bausch + Lomb (51%)‚ American Optical (14%)‚ Continuous Curve (10%); approximately twenty players (including Sof-Optics’ ~3%) occupy the remaining 25%.) This consumer space is already appreciable in size (~5M contact-lens wearers in 1980)‚ and promises exponential growth in future years (only 10% of ~50M prospective
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Chocoholics Anonymous Team Protégé Thomas P. Vande Zande Padma Rilapur Sravani Tadimeti Tenaaz Aqthari Syed Muneer Stratford University SOF 535 Professor Butu December 6‚ 2014 Abstract *Enter abstract here* Chocoholics Anonymous While assessing the needs of the Chocoholics Anonymous organization our team agreed unanimously that we wanted to gain the most value out of this project. We first sat down and decided our approach for how to handle this project in the most professional and business
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