focus of FMCG sector ( market ). The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. This sector is excited about the rural population whose incomes are rising and the lifestyles are changing. There are as many middle income households in the rural areas as there are in the urban. Thus the rural marketing has been growing steadily over the years and is now bigger than the urban market for FMCGs. Globally‚ the FMCG sector
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Fast MovinFastMovingConsumerConsumerGoodsGoods (FMCG)(FMCG) 1 Dissertation Report On Buying Behavior of FMCG Products Submitted To: Submitted By: Prof. R.P.Singh Vandana Chandra Director (ABS) MBA (Agri-Business) AMITY University AMITY UniversityLucknow Campus Lucknow Campus Under the supervision of: Mr. Ashish Chandra Faculty Guide (ABS) AMITY University Lucknow Campus Acknowledgement I consider my proud privilege to express deep sense of gratitude to Prof. R.P.Singh for his
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PEPSODENT THE PRODUCT Pepsodent‚ launched in 1993‚ was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002‚ which allowed consumers to see the efficacy in fighting germs for themselves. As a follow-up‚ in October 2002‚ Pepsodent Fresh & Pepsodent Family offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the
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The United Kingdom of the Great Britain and Northern Ireland is the constitutional monarchy. The head of the state is the Queen Elizabeth II. The Queen is the personification of the U.K. By law‚ she is the head of the executive branch‚ an integral part of the legislature‚ the head of the judiciary‚ the commander-in-chief of all armed forces of the Crown and the temporal head of the established Church of England. But I want to emphasize that in practice‚ as a result of a long evolutionary process
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SUBMITTTED BY ABHILASH VISWANATHAN REG NO: 09095101 S2 MBA ICM POOJAPPURA SUBMITTED TO: SIVAPRAKASH CS | MARKETING ENVIRONMENT OF INDIAN AUTOMOBILE INDUSTRY | | | | | | MARKETING ENVIRONMENT OF INDIAN AUTOMOBILE INDUSTRY Introduction Forty years since India’s independence from the British in 1947‚ the Indian car market was dominated by two localized versions of ancient European designs - the Morris Oxford‚ known as the Ambassador‚ and a old Fiat. This lack of
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RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side‚ that’s also where a chunk of corporate top line actually comes from. It’s time to tap the rural gold mine. The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy
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ASSIGNMENT OF BUSINESS ENVIRONMENT ENTERTAINMENT INDUSTRY [pic] SUBMITTED TO: MR. LALIT BHARDWAJ FACULTY OF LSM SUBMITTED BY: GURARPANJEET SINGH ROLL NO.A22 B.COM(P) REGD. NO.-10805687 ACKNOWLEDGEMENT It is a pleasure to express my thanks and gratitude to MR.‚ LALIT BHARDWAJwho has been very kind on me in completion of my assignment. I could achieve this target only because of his kind and ever supporting guidance.
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down in case of manufactured goods. However‚ in case of services the incidence and coverage of tax may rise resulting in higher prices. * Industry: Volume growth will accrue as incidence of taxation is minimized. Also‚ supply chain efficiencies will accrue as there will be no need for multiple depots and warehouses. * Likely beneficiaries: Auto‚ FMCG‚ Logistics sectors GST is not just VAT + Service tax‚ but an improvement over the previous VAT and disjointed services tax: * Will remove
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Miseries of the African Communities in a post-independent socio-political state The African communities‚ over different time and space‚ were not able to cope up with the Europeanised socio-political norms and laws‚ after gaining their independence from their ‘white’ rulers. The European colonisers had successfully converted the African ‘barbaric tribes’ into so-called ‘civilised communities’ by enforcing their ‘superior’ culture‚ religion‚ language and aesthetics with the help of the
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between those who have the power to define and regulate‚ and those who resist. Sexuality is not given‚ it is a product of negotiation‚ struggle and human agency.” —Jeffrey Weeks (1986: 25) Sex is everywhere. We see sexuality present in advertising‚ political rhetoric‚ legislation‚ advice columns‚ television shows‚ music‚ movies and all other aspects of everyday life. How do we study sexuality then? Sexuality is a phenomenon that goes beyond its common perception as something solely biological or a
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