operate for the benefit of society as a whole. Stakeholders typically include investors‚ managers and employees‚ customers‚ suppliers and other business partners‚ and local communities. Corporate governance is also enhanced by Regulatory and supervisory agencies‚ civil activists‚ and the media. Employees’ roles in corporate governance vary. Employees may me consulted on certain management decisions. Board members are expected to consider stakeholder interests while employees have the right to nominate
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MARKETING AND SOCIETY: A SOCIAL RESPONSIBILITY OVERVIEW ============================================= What is MARKETING? -We define marketing as the process of creating consumer value in the form of goods‚ services or ideas that can improve the consumer’s life. What is SOCIETY? -We define society as the community of people living in a particular region and having shared customs‚ laws and organization. What is SOCIAL RESPONSIBILITY? -Social responsibility talks about the obligation of
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THE CONCEPT OF BUSINESS ETHICS BY JIMOH KABIR AYODEJI Table of contents 1. Introduction……………………………………………………………………….………….……….3 2. Literature review……………………………………………………………………….….……….3 3. Meaning of Ethics and business Ethics………………………….…………….……….4 4.1. What is Ethic?...................................................................4 4.2. Definitions of Ethics………………………………….……………..…………….…..5 4.3. What is Ethical Behavior?......................................
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MARKETING AND SALESMANSHIP (REVISED CURRICULUM) MARKETING-I 3 HOURS CLASS XI MARKS: 60 Theory I. Introduction: Meaning‚ nature and scope of Marketing; Importance of Marketing; Difference between Marketing & sellings; Concepts of Marketing: Production concept‚ product concept‚ Sales concept & Marketing concept; Marketing Philosophies: marketing & societal marketing 15 II. Marketing Segmentation and Targeting: Meaning and importance; Bases of market segmentation: geographic‚ demographic
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Stakeholder Impact Analysis To conduct a stakeholder impact analysis‚ one can begin by using the 5-question approach‚ the moral standard approach or Pastin’s approach. All three of these approaches have similar yet different stakeholder’s interests to examine. Under the first scenario‚ the mayor has a difficult decision to make. Should the mayor allow development of a large mall and resort that will displace 100 seniors? Under the 5-question approach‚ the mayor should ask whether the
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Core Marketing Concepts: Market Segments & Target Markets Market Segments exist in the market and has to be identified by examining Demographic‚ Pychographic‚ and Behavioral differences among buyers. Segments which present the greatest opportunity is termed Target Markets. For each chosen target market‚ company develops a market offering. The offering is positioned in the minds of target buyers as delivering some central benefit(s). Product‚ Offering & Brand Product companies address
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Concept of Globalization Globalization means different things to different people. The three important perspectives of globalization are as follows: • To a business executive‚ globalization refers to a strategy of crossing national boundaries through globalized production and marketing networks. • To an economist‚ globalization refers to an economic interdependence between countries covering increased trade‚ technology‚ labor‚ and capital flows. • To a political scientist‚ globalization
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Essay 5: Individualism vs. Societal Norm and Acceptance In the community of Salem‚ Massachusetts of 1692‚ their community is set as a theocratic society‚ where the church and the state come as one. Moral laws and state laws are also combined as one. Everyone is expected to live up to the established social norms. Any individual within the Puritan community whose private lives doesn’t conform to the moral laws established by the government is represented as a threat to the community and to the
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AirBnB stakeholder analysis Stakeholder description Airbnb is a peer-to-peer platform that provides accommodation for lodgers‚ and the possibility for people with unused living space to rent it out. The website offers anything from budget rooms‚ to luxury villas‚ which makes it a serious alternative to the hospitality industry. Prior to a business conference held in San Francisco‚ the two founders Brian Chesky and Joe Gebbia decided to offer additional accommodation for the participants.
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Liberal Studies - Revision notes Module 1 – Personal Development and Interpersonal Relationships 1. self concept – academic achievement‚ body image‚ personality‚ identity 2. self-esteem – ideal self‚ actual self‚ self defence mechanism 3. Maslow’s hierarchy of needs A. physiological needs B. security C. affiliation D. self-esteem E. self-actualization – life goal 4. intellectual/cognitive development – independent thinking‚ rebellious behaviour‚ anti-social behaviour‚ juvenile delinquency
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