attention Due to the fact that many markets are rather saturated today‚ many commercials aim rather at the recipients’ emotional attention than at presenting a product’s features and advantages. In order to appeal emotionally to the viewer/reader‚ ads use different strategies. Humour provides one strategy with which an advertiser may evoke positive feelings. These positive feelings can potentially lead to cognitive processes that motivate the recipient to buy the presented product. Considering
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CheckPoint: Object-Oriented Data and Processes Identify a task you perform regularly‚ such as cooking‚ mowing the lawn‚ or driving a car. Write a short‚ structured design (pseudocode only) that accomplishes this task. Think about this task in an object-oriented way‚ and identify the objects involved in the task. Identify how you can encapsulate the data and processes you identified into an object-oriented design. Describe the architectural differences between the object-oriented and structured
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chosen were to advertise our product in several areas and carry out different ways to advertise. Firstly‚ we’ll design Bristol boards and place them around the city to catch the media’s attention. Secondly‚ if we gather enough profit‚ we’ll post an ad in the newspaper because that would be the cheapest way later on. After seeing a huge progressiveness and making more than average profits‚ and selling enough products we will then advertise on television. Television would be the best way because more
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traffic jam? The target market for our ad is and they’re desperate to get on the road to fitness again. Our ad is going to get them there. After extensive market research‚ via specific focus groups‚ we believe our ad is most appropriate for men and women in their early thirties to late forties. All have the same goal-to keep fit and lose weight in a relatively easy‚ non- expensive approach. We tested the ad on a focus group and each responded positively to the ad‚ indicating they would be ready to
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King Professor Congalton Hcomm 235 18 October 2012 Political Advertisement Essay My political ad was in support of President Obama as it targeted Mitt Romney regarding his plan for america especially with taxes. The advertisement points out the problems regarding Romney’s plan trying to convince the public that his plan will not benefit Americans. Governor Romney’s plan is being targeted in this ad for his attempt to raise taxes for the middle class as well as well as his views on rolling back
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popular product that is marketed this way is Axe body spray. An ad for “Axe Essence Body Spray” is an example of how advertisers take advantage of the use of sex appeal for men. The ad implies that using Axe Essence body spray you will attract beautiful women and it will make you more of a man since you’ll have “man’s essence” and you will feel better about your self-image‚ more successful in life‚ and therefore be more content. The Axe ad portrays women as sex objects in society’s cultural norm and
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Radio Ad Mary Randall HCA 240 April 3‚ 2013 Lori Ensign Radio Ad Are you over the age of 50? Do you experience aches and pains‚ broken bones‚ or frequent falls? If you answered yes to any of these questions you could be one of millions of people who suffer from arthritis‚ osteoporosis‚ and injuries from falling. As we all age our bodies just aren’t the same‚ it’s very important to be aware of these conditions and know how to prevent them to keep your musculoskeletal system as healthy as
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Part 1: Consumer Behavior and Message/Creative Technique The advertisement I chose to discuss is for Skechers Shape-ups. I found this ad in the consumer-based magazine‚ Cosmopolitan. Segmenting‚ Targeting‚ Positioning Cosmopolitan’s target audience as a means to satisfy their desires to learn about sex‚ fashion‚ and beauty while continuing to subliminally reinforce the contrasting notion that women are flawed individuals and must change themselves to be more readily accepted by men and the rest
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very popular nowadays‚ that’s why I guess they used it. Audience is just addicted to this song and they want to listen to this song once again. Then‚ when they hear this song‚ their first memory is this commercial of this product. The design of this ad is awesome‚ robot war takes place in it and then hamsters on Kia Soul car appear and simply begin to dance. All robots begin to dance with hamsters‚ so they were distracted from the war. The idea is that nobody can resist this song and this car either
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rings‚ while the king piece is simply lying down in front of the queen. Along with the chess pieces in the upper corner is the capital lettering TACORI. Although the ad is very simple the product at hand is prominently displayed along with a bold designer name‚ even the website is noticeable within the fine print. This ad is a good ad since the sparkling diamond rings stand out against the black and white background. The rings are strategically placed on the queen piece since most women are more interested
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