SOCIAL RESPONSIBILITY‚ CONSUMERISM‚ AND THE MARKETING CONCEPT Robert D. Winsor‚ Loyola Marymount University ABSTRACT This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored
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1. Should Gap publicly report its social responsibility results in detail‚ even if every objective hasn’t been completely achieved? I believe Gap should publicly report its social responsibility results in detail because this provides important information to the stakeholders‚ such as what they want to change and when they are going to change. The when is crucial because Gap must be able to set realistic goals that works towards the social responsibilities. I would suggest Gap for reporting it
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Corporate Social Responsibility at your Workplace It’s hot! Corporate Social Responsibility (CSR) is a hot issue in today’s corporate strategy and can be started at your workplace. Before we can be responsible to the society at large‚ we should show responsibility to our people by taking good care of them before extending our responsibility outside the workplace. It is the job of the human resources (HR) manager or employer to treat employees in such a way that they look forward to coming to
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HEALTH CARE ETHICS AND SOCIAL RESPONSIBILITY - Code of Ethics Shrouder88 5/26/2014 The NewYork-Presbyterian Healthcare System is built up of a number of hospitals‚ specialty facilities‚ and continues care facilities in New York‚ New Jersey‚ and Connecticut. According to NewYork-Presbyterian (2014)‚ most System members are academic affiliates of either Weill Cornell Medical College or Columbia University College of Physicians and Surgeons. NewYork-Presbyterian understands the challenges
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Corporate Social Responsibility: An Analysis of Google Introduction The concept of social responsibility began in the 1950s‚ along with the study of its relationship with business (Archie 1999; Frank‚ Peter 2005). Although the discussion between social responsibility and commence appeared early‚ it is attached much or more attention today‚ especially when we come into an era where globalization has become an heated topic. In other words‚ the global furious competitive market environment has
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CORPORATE SOCIAL RESPONSIBILITY (CSR) DISCLOSURE OF ADVERTISING AGENCIES An Exploratory Analysis of Six Holding Companies’ Annual Reports David S. Waller and Roman Lanis ABSTRACT: The corporate annual report has become more than a mandatory financial report for public companies‚ with many companies also using it as an important marketing tool. As corporate social responsibility (CSR) is an issue of growing interest in the business world‚ many publicly listed companies‚ including advertising agencies
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The Social Responsibility of Business is to Increase its Profits Milton Friedman The New York Times Magazine September 13‚ 1970 When I hear businessmen speak eloquently about the "social responsibilities of business in a free-enterprise system‚" I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life. The businessmen believe that they are defending free enterprise when they declaim that business is not concerned "merely"
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Two ethical issues can be derived from Case 1; these include respect for Cultural Diversity and Pluralism‚ and Social Responsibility and Health. In a globalized world‚ calling for the respect of cultural diversity and appreciation of pluralism is a bit controversial. Every culture includes members who abide by their practices and norms to a lesser or a greater extent‚ and most people may have intersecting cultural identities. These people may be from an ethnic minority that exists within a spiritual
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A BUSINESS RISK APPROACH Auditing 6e Larry E. Rittenberg University of Wisconsin–Madison Bradley J. Schwieger St. Cloud State University Karla M. Johnstone University of Wisconsin–Madison Australia • Brazil • Canada • Mexico • Singapore • Spain • United Kingdom • United States Auditing: A Business Risk Approach‚ 6e Larry E. Rittenberg‚ Bradley J. Schwieger‚ Karla M. Johnstone VP/Editorial Director: Jack W. Calhoun Publisher: Rob Dewey Acquisitions Editor: Matthew Filimonov
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Monsanto’s pursuit in each of the four types of social responsibilities was economically ensure and secure employees employment for a company profitable and able to uphold its social responsibilities by inventing and investing in new products. Monsanto was one of the top three companies successful in multiple inventions such as the production of saccharin an artificial sweetener used by Coca-Cola company. Economic values used as strategy to enhance operations efficiency which focused on cost reduction
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