Advertising Strategy - The ’Zoozoos’ Campaign SYDENHAM INSTITUTE OF MANAGEMENT STUDIES RESEARCH AND ENTREPRENEURSHIP EDUCATION 2009-2011 Table of Contents Executive Summary 3 1 Introduction 4 2 A Well Directed Social Media Campaign 5 3 Best Marketing Practice 6 4 Making of zoozoos and Cost 7 5 Viral marketing 9 6 4 Ps of Marketing Mix 11 7 SWOT Analysis 12 8 Segmentation Targeting and Positioning 16 9 Advertising 18 10 Promotional planning through Persuasion
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FUNDAMENTALS OF COMMUNICATION SKILLS 1 Elucidate on how to write a business letter (2 marks)‚ and include principles of writing letters (2 marks)‚ structure of a business letter (4 marks)‚ and types of a business letter (2 marks). Answer : Writing a business letter : Know the format. Whatever the content of your letter‚ there are a few business standards to follow regarding the way it looks. Business letters should be typed and composed in a common font such as Arial or Times New Roman. Include
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Introduction Communication is the activity of conveying information through the exchange of thoughts‚ messages‚ or information‚ as by speech‚ visuals‚ signals‚ writing‚ or behavior. It is the meaningful exchange of information between two or a group of people. One definition of communication is “any act by which one person gives to or receives from another person information about that person’s needs‚ desires‚ perceptions‚ knowledge‚ or affective states. Communication may be intentional or unintentional
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Communication Skills Communication is a huge part in everyday life. Most people think they have good communication skills‚ but they do not. Most arguments and misunderstandings stem from lack of communication between people. There are many ways to benefit from having good communication skills. In addition‚ there are consequences to not having this skill. All people should learn how to master the skill of communication. Communication skills are of vital importance‚ in both your personal and
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the most important skill for managers’. To what extent do you agree with this statement? In contemporary business environments‚ communication skills are utilized in all levels of management. Some people think that there are other skills as important as communication skills.However‚ communication is the most critical and wide-spread skill in management. This essay will argue that while other skills such as problem solving & decision making‚ technical skills and team management skills have their respective
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Communication Skills in a Cross-Cultural Diverse Workplace In today’s workforce society‚ management must deal with a wide range of conflict and communication skills. Communication skills in a cross-culturally diverse workplace can be found in any industry‚ any organization and pretty much anywhere around the globe. In different situations and places‚ everyone has to communicate daily. Whether it is at home‚ work or even at school. Communication takes from many forms and styles and has many elements
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Pirbhai Nurbhai (TP 021691) Module name and code: Communication Skills (BM002-4-0-COS) Lecturer’s name: Mrs. Pritam Kaur Dhaliwal Submission Date: 23rd August 2010 Acknowledgements I owe my deepest appreciation and gratitude to Mrs. Pritam Kaur Dhaliwal for giving us the opportunity to work on this assignment and whose encouragement‚ guidance and support enabled us to develop an understanding of our subject of Communication Skills. I would like to thank UCTI to provide us with a platform
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Chapter I The Problem and Its Background Introduction Social Networking Sites (SNS) is one of the most‚ trendiest topics talked about by the students in College. When people think of social networking sites‚ the first things that often come to mind are Facebook and Twitter but there are more like Friendster‚ MySpace‚ and Plurk. Social Networking Sites help us to communicate with our friends‚ classmates‚ and relatives but they also allow us to communicate with other people who share common interests
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Communication Skill Teaching is generally considered as only fifty percent knowledge and fifty percent interpersonal or communication skills. For a teacher‚ it is not just important to give a quality lecture but it is more important for the presentation of a lesson or lecture in class. Communication skills for teachers are thus as important as their in-depth knowledge of the particular subject‚ which they teach. Teachers should be aware of the importance of communication skills in teaching. They
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Communication Skills Communication skills are all around us‚ from the day we are born until the rest of our lives. How many times have you seen communication skills required for a job in the classifieds and wonder what it actually means. A communication skill is some type of skill used in communication‚ From talking‚ body language to even listening. Many things can effect the way one can convey his or her communication skills to others. All of these skills are very personnel to one another
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