NEW JERSEY CITY UNIVERSITY Department of Business Administration BUS 231. Principles of Marketing Your Name: Rubab Alvi Section #2295 sp2013 TITLE OF ASSIGNMENT : Social Marketing as a component of marketing strategy Due Date: March 9‚ 2013 CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this work and that any assistance I have received in its preparation is fully acknowledged and disclosed. I have also cited any sources from which I used data‚ ideas
Premium Marketing Howard Schultz
Social Media: A Way to Stay Connected There are many forms of social media; blogging‚ social-networking and content community’s websites; just to name a few. These web-sites are usually known to people as MySpace‚ Facebook‚ and Oovoo. Social media is a way for people to communicate with each other through internet or mobile technologies. Social media allows an individual to meet new people‚ share formal or personal information with one another and gives opportunities to families to reconnect with
Free Social media Facebook
The Concept of Small Business General Definition : Small business means the size of which is not big- the size again depends on the yardstick one uses to measure. What is small to one may be medium or even big to some others. Small business is an integral part of the total business scene in any country. What characterizes small business? * According to Small Business act 1934- A business which is independently owned and operated and not dominant in its field” is a Small Business. * The
Premium Business Small business
defines social media as interactive platforms via which individuals and communities create and share user-generated content using the internet or mobile phones. (Social Media: Cambridge Dictionary) These includes traditional social networking sites like Facebook and Twitter‚ video sharing websites like YouTube and even mobile social media applications like Apple Apps. In this article‚ we will be critically analysing two different companies namely Ben & Jerry and SMRT in their use of social media and
Free Social media Twitter Social network service
fact shouldn’t take away the enormous importance in understanding how CSR is defined‚ understood and undertaken by small firms‚ after all‚ as stated by the Australian Centre for Corporate Social Responsibility (2012) small to medium-sized firms account for about 90 percent of worldwide businesses and employ 50-60 percent of world workforce. As we are concentrating our project on a Small firm‚ it is only fair to look at how CSR is viewed and done by SMEs and to investigate to what extent it differs
Premium Social responsibility Corporate social responsibility Business ethics
Advantages and disadvantages of social media BrettnaNnugent Hum/186 February/05/2013 Megan Singleton Advantages and disadvantages of social media Social media is a phenomenon that seemed to overtake us overnight. Many hard-core‚ died- in-the -wool marketers simply sat and scratched their heads as the wave approached. Some of them are still scratching away. Yet social media is just exploiting the core element of the Internet -- connecting and engaging. As technology has advanced‚ communities
Premium Internet Social media Twitter
How Social Medias and Modern Technology Have Affected Today’s World? Advertising Strategy How social Medias and modern technology have affected today’s world? I) The 90’s‚ a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) b) The expansion of the market (1997-2001) jlb II) Web 2.0: a new influence for social medias (2002-2010) a) The booming market b) A new kind of addiction III) Social media: a revolutionary marketing tool a) Companies and
Premium Social network service Facebook Internet
http://www.socialmediaexaminer.com/12-ways-to-market-your-event-with-social-media/ Positive/Main thoughts http://www.makeuseof.com/tag/flash-mob-participate-examples/ http://www.chrisbrogan.com/how-events-can-use-social-media/ Arguments/opinions http://thenextweb.com/uk/2011/05/11/half-of-uk-businesses-ban-social-media-at-work/ Newspaper article/ negatives/argument http://www.guardian.co.uk/commentisfree/2011/dec/08/social-media-blackberry-messenger http://www.nytimes.com/2011/08/26/world/europe/26social
Premium Twitter Social network service Facebook
RUNNING HEAD: THE USE OF SOCIAL MEDIA IN ORGANIZING PROTESTS An Evaluation on the Use of Social Media in Organizing Protests Alexander P. T. Greven Tilburg University Author Note Alexander Greven‚ Bachelor student at Department of Humanities of Tilburg University. This thesis is part of the Bachelor program Communication and Information Sciences. Supervisors are Dr. S. Milan and Dr. R. Cozijn. Contact: a.p.t.greven@tilburguniversity.edu February 2014 THE USE OF SOCIAL MEDIA IN ORGANIZING
Premium Twitter
Section 1 – Identification of your social media behavior ・Identify your favorite websites (minimum four) – and tell us why you like them? My favorite websites are the following: 1. Skype 2. Lang-8 3. Google Chrome 4. Google Maps 5. YouTube 6. Facebook 7. Mixi 8. Google+ 9. LINE 10. Wikipedia 1. Skype Skype is a website through which people may make voice and video calls‚ send instant messages‚ share media and make low-cost local and international calls. Skype helps me to communicate with many
Premium Google Facebook