Journal of Business Research 65 (2012) 1480–1486 Contents lists available at SciVerse ScienceDirect Journal of Business Research Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand☆ Angella J. Kim a‚ 1‚ Eunju Ko b‚⁎ a b University of Minnesota‚ College of Design Department of Design‚ Housing‚ and Apparel‚ 346 McNeal Hall‚ 1985 Buford Avenue St. Paul‚ MN 55108‚ USA University‚ College of Human Ecology Department of Clothing and
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IMPACT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA) By ANJUGU JESSICA NDAKU MC/2009/386 DEPARTMENT OF MASS COMMUNICATION MANAGEMENT AND SOCIAL SCIENCES CARITAS UNIVERSITY AMORJI – NIKE ENUGU AUGUST‚ 2013 TITLE PAGE IMPACT OF SOCIAL MEDIA ON THE STUDENTS ACADEMIC PERFORMANCE (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA) By ANJUGU JESSICA NDAKU MC/2009/386 A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION
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decade ago social media would have such an impact on our global environment today. Throughout this paper I will discuss the pros and cons that social media has on our global environment effecting’s global organizations and world cultures. I will discuss the impact social media has on relationships and marriages in the United States and abroad. Then I will discuss the typical personality of someone that uses social media for undefined benefits. I will discuss how users of social media should be
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Mcom72 Media effects assignment I have always been fond of media of all kinds – TV‚ magazines‚ radio etc. When I think back on my life‚ many of my memories do include an element of media. It is as if everything that I have done can either be related to a song‚ a TV show that I saw or an article that I read. One of the best memories that I have from my primary school years is the one where I was dressed up as ”Posh Spice” in Spice Girls. Being a true ”girly girl”‚ I remember how I loved to
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inquiry into a social problem‚ explain phenomena by gathering numerical data that are analyzed using mathematically based methods e.g. in particular statistics." Since the study emphasizes on the effects of media to the sophomore accounting students (e.g positive and negative) within their respective environment‚ the quantitative was the most suitable method to be used in the study. As shown in Figure 2‚ the variables of the study involves how frequent students use media a.) Social media b.) Mass media;
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assumptions‚ and limitations of the study. Topic: Effects and impacts of social media on youth in the society today. Objectives: * To investigate the effect of social media on youth development. * To examine the relationship between the social media and youth performance in higher learning institutions. * To establish the relationship between social media and youth employment opportunities. * To determine the relationship between social media and drug abuse among the youth in the society
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There are different forms of social media‚ each with a primary purpose. For example: Bloggs: Is web site base with no online membership. Internet users post short articles‚ and press releases. This media is capable of reaching large audiences through texting‚ Video images‚ and links to other related media. Social Net Working Sites: yet another popular virtual community‚ such as‚ My Space‚ and Face book. Both sites can be used to upload pictures‚ videos‚ post messages‚ and create a personal profile
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Schuldt 1 Ryan Schuldt Mrs. Brian Sophomore English 1 14 December 2015 Positive/Negative Social Media Paper Many researchers‚ journalists‚ and even psychologists have done research on the effects of cell phones and whether they are as good as we truly believe they are. Dr. Keith Ablow‚ a psychiatrist who writes for FoxNews.com‚ wrote the following statement: “The psychological epidemic dissolves courage and compassion and is the most virulent and dangerous one our culture and the world has ever faced
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Social Media I chose to do my research paper on social media because I have an interest of the many different ways people can interact with each other worldwide. Whether you live in the United States of America‚ or in the Middle East‚ there are many ways we can communicate with one another‚ with social media being the most popular way of doing so. In this paper I will discuss the meaning of social media‚ as well as the different types of social media one can use‚ the purpose of using it‚ the
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04/06/2013 Social media - Wikipedia‚ the free encyclopedia Social media From Wikipedia‚ the free encyclopedia Social media refers to the means of interactions among people in which they create‚ share‚ and exchange information and ideas in virtual communities and networks.[1] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0‚ and that allow the creation and exchange of
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