Marketing Laundry Detergent Bars in the Philippines Introduction‚ Benefits‚ Corporate Social Responsibility‚ Packaging and Conclusion Redmond Yu (Juro Ongkiko‚ Robert Tan‚ Kevin Cheu) High 3F (Academic)‚ Xavier School School Year 2010-2011 . I. Introduction A. Today’s Market . B. Two Brands . 1) Tide . 2) Surf Thesis Statement: Comparing our product‚ Cleanex‚ with prominent rival brands‚ Tide and Surf
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centered around the question of market share. P&G and Unilever are the two major market shareholders in the Korean detergent industry holding 80-85% of the total market share. The remaining 15-20% of the market is held by low-priced local Korean brands. There are no new markets either company can tap for further market share since most Korean households already use laundry detergent‚ making the market saturated. Other than peripheral chemical changes claimed to be “improvements”‚ there are no major
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SWOT Analysis of the detergent powder Surf Excel (a famous product and famous brand of Hindustan Unilever Limited.) Assignment Submitted By‚ Assignment Submitted To‚ 1 Assignment Submitted By _______________ Index S.No Page No 1 About the product 3 2 About the company 6 3 SWOT Analysis 6 3.1 Strengths 10 3.2 Weakness 14 3.3 Opportunities 16 3.4 Threats 18 4 2 Particulars Conclusion 20 Assignment Submitted By _______________ About the product Surf Excel‚ launched
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The war between detergent giants Hindustan Unilever (HUL) and Procter & Gamble (P&G) continues. [pic] This ad is special as it is plain stupid. However‚ a recent ad on TV takes a direct dig on the competitor’s product which is not something that has been seen on the Indi-Ad scene. The indirect references in ads have been in plenty but never ever I have seen such a direct attack. If you are familiar with Tide ads‚ their USP has been to highlight the superior technology which make the clothes more
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DCITATION: http://www.epa.gov/dfe/pubs/laundry/techfact/keychar.htm Surfactants * Positive Environmental Characteristic: Biodegrade readily to compounds with low toxicity. Example: Straight carbon chain compounds like linear alcohol ethoxylates or betaine esters. * Key Characteristics of Concern: Toxicity to aquatic organisms‚ like fish (vertebrates)‚ daphnids (invertebrates) and algae; persistence in the environment; toxicity of biodegradation byproducts. * Example: Alkylphenol ethoxylates--biodegrade
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Operating Instructions & Installation Instructions Washing Machine (Domestic use) Model No. NA - 148VB3 NA - 147VB3 NA - 128VB3 NA - 127VB3 Thank you for purchasing this appliance. - For optimum performance and safety‚ please read these instructions carefully. - Before connecting‚ operating or adjusting this appliance‚ please read the instructions completely. Please keep this manual for future reference. Read Before Using SAFETY PRECAUTIONS Washing Instructions Optional Functions Maintenance
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Running head: LAUNDRY DETERGENT Laundry Detergent October 9‚ 2011 Jessica L. Kelley Principals of Marketing Bennett Hirsch American Continental University Abstract From my research and what I have learned‚ there are three marketing environment forces that will impact laundry detergent. The paper describes each and analyzes why and how it will impact laundry detergent. It also goes over the strategies to overcome the threats.
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Question 1: You have carried out an investigation into the pigments that make up chlorophyll. Use the chromatogram you obtained when carrying out this investigation. Clearly explain the separation technique of paper chromatography in terms of partition. Calculate the Rf value of one of the constituent pigments and compare it to the book value. A paper chromatography was used to separate the pigments that make up chlorophyll to analyse‚ identify‚ and quantify the components‚ using paper (stationary
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-CaCL2: .2mL level -Trisodium: .2mL level Detergent: DI: 2.6mL level CaCl2: 3.8mL level The results of the soap tests indicate an unsuccessful synthesis of soap. Minimal amount of foam was observed from any the tests. It was expected that foam would be presents in DI water‚ but decreased in CaCl2 or Trisodium because it makes the water a “hard water” and causes the soap precipitate‚ make it ineffective. As seen from the results‚ the synthesized detergent is effective in both soft (DI) and hard
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Industry Overview The US soap and detergent manufacturing industry includes about 650 companies with combined annual revenue of more than $30 billion. Major companies in the consumer sector include divisions of Procter & Gamble (P&G); Colgate-Palmolive; and Dial. Major companies in the commercial sector include divisions of Ecolab and US Chemical. The industry is highly concentrated: the top 50 companies generate about 90 percent of revenue. Competitive Landscape Population growth‚ particularly
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