Grande École Programme 2nd year – Semester 4 2012-2013 MARKETING STRATEGY Session 3 Case study Strategic segmentation and the extensions of the ’Le Petit Marseillais’ brand (1994-2005) Teaching Department : MARKETING Course Director : Bruno GODEY Authors : Bruno GODEY & Chantal LAI Doc. Ref. N° : © Copyright Groupe ESC Rouen. Tous droits d’utilisation et de reproduction réservés. WORK TO BE DONE 1st part Based on the information provided‚ you will carry out
Premium Soap Hygiene Cosmetics
it’s 49% stake to P&G. 2. P&G would retain most of the sales force and the distribution network which most of the sales force and distribution network which P&GG acquired from Godrej soaps. 3. The soap brands of Godrej which had been licensed to P&G would revert to Godrej soaps. 4. P&G would retain the detergent and scourer brands it had brought from Godrej. Godrej gave the following explanations for the breakup of the joint venture. It would enable both the companies
Premium Soap English-language films Marketing
They found competition in those categories‚ brands that were already positioned in the market and Dettol couldn’t compete. The only product that was successful in sales was the soap and liquid soap‚ probably because these products are strongly associated with germ killing. It achieved 44% of value share in liquid soap.
Premium Marketing Advertising Soap
Dove: Real Beauty Campaign Bar soap is seemingly such an unassuming everyday household item. However it isn’t as simple as it may appear. For example‚ Dove soap is made up of sodium cocoylisethionate‚ stearic acid‚ coconut acid‚ and sodium tallowate. In addition‚ water‚ sodium isethionate‚ sodium stearate‚ cocamidopropyl betaine‚ sodium cocoate or palm kernelate‚ fragrance‚ sodium chloride‚ BHT and titanium dioxide are also used. Now‚ the once ordinary bar of soap seems so much more complex. To my
Premium Soap Marketing Sodium hydroxide
long and profitable history in Brazil. After setting up in Brazil in 1929‚ Unilever set up their first plant in 1930 to manufacture Sunlight Soap. In 1957 OMO‚ the countries first detergent‚ was launched and grew to be Unilever’s most successful brand commanding 52% of the market share. Completing the detergent portfolio are Minerva‚ which is sold as both soap and detergent powder and Campeiro‚ their price based brand. Together the Unilever portfolio commands 81% of the market. Upon review of the company’s
Premium Marketing Procter & Gamble Soap
manufacturing hair oil bottles and packaged water bottles. Crude oil derivatives account for almost 17 per cent of the total cost of corrugated boxes. Meanwhile‚ demand for products like soaps and shampoos has seen a decline. “Price hikes for some products are still underway‚ the impact on growth for certain categories is visible. Soap sales have been flat by value‚” said H K Press‚ executive director and president‚ Godrej Consumer Products. Industry observers see demand for food and
Premium Pricing Price Cost
Laureth Sulfate Where it comes from: It is manufactures with sulfuric acid‚ ethylene oxide‚ and sodium salt to become more gentle and mild. What ingredient does: Is a detergent and Surfactant Other uses: Facts: can be found in toothpaste‚ soaps‚ laundry detergent‚ dishwasher detergent Structural Formula: 1. DMDM Hydantoin Structural Formula: Where it comes from: DMDM hydantoin is an organic compound belonging to a class of compounds known as hydantoins.(wiki)
Premium Chlorine Oxygen Soap
health care staff. Areas that are frequently neglected are the finger tips‚ palms of the hand and thumbs. Having a correct hand washing technique in place is important as it cuts down the risk of the spread of harmful micro- organisms. Using liquid soap and water removes most of the transient organisms and is adequate for most purposes. Using an alcohol rub is useful‚ when there are no washing facilities available. However using this technique is only adequate when hands are not visibly soiled.
Premium Finger Ring finger Soap
glasses * beer mugs * Wine stopper * Trays * Napkin Holders * Tissue papers * coffee mugs * tea sets * Flatware * Cutlery- Plates‚ Bowls‚ Katoris‚ Knives‚ spoons‚ forks. Bath * Towels * Liquid soap dispenser * Soap Dishes Art and Wall Decor * Buddha showpieces * Photo frames * incense sticks holder Decorative and Accessories * Flowers * vases * Poly pots * Nero pots Home Decor * Cushions *
Premium Haryana Soap Interior design
The last thing you want to be doing during those lavish parties is to nurse your aching feet and deal with ugly scars that take ages to fade. So‚ take these simple precautions to avoid getting shoe bites:The soap suds trick To break into your shoes comfortably‚ fill your new shoes with soap suds‚ drain them after a while and then leave the shoes out to dry. Wear them when they have completely dried and your feet will not suffer.Petroleum Jelly magic To soften your shoes from inside‚ apply little
Premium Water Bite Healing