| | | | Size of soap bar | | | | | | Value for money | | | | | | Availability & Variety | | | | | | Variety of fragrances | | | | | | Availability of Offers | | | | | | Variety of sizes | | | | | | Availability in stores | | | | | | Availability of promotion | Competition: *Give a rank to each brand in each of the categories from 1 to 5. 1= poor‚ 5= excellent Lifebuoy | Lux | Camay | Fa | Dove | Brand of Soap | | | | | | Quality
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Company Overview Unilever Nepal Limited is a public limited company engaged in the manufacture of detergents‚ soaps and other personal care products. It was incorporated in 1992. The company was formerly known as Nepal Lever and has a registered business headquarters located in Makawanpur‚ Nepal. It distributes products in the domestic market‚ as well as in other countries such as North America‚ South America‚ Western Europe‚ Eastern Europe‚ Eastern Asia‚ Southeast Asia‚ Middle East‚ Africa‚ and
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De La Salle University – Dasmarinas College of Business Administration and Accountancy Bachelor of Science Major in Marketing and Advertising Management Marketing Plan for Dove SUBMITTED BY: Danilynn Caballero Genevieve Cuevas Angelo Marfil Kathy Mendoza Danilo Orcine Ara Reyes SUBMITTED TO: Ma’am Chona Bautista Submitted on: February 28‚ 2014 2 TABLE OF CONTENTS I. Executive Summary------------------------------------------------------------ II. Situation Analysis-------------------------------------------------------------A
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consumers‚ and when spending from a limited budget they cannot afford to waste money on products they do not trust to be effective . This segment values price‚ effectiveness and fragrance‚ and wash manually‚ hence they prefer soap rather than powder. Unilever already sell Minerva in its soap version which is considered a medium quality product in terms of cleanliness‚ smell and dissolving power according to Exhibit 1.But this product is still expensive for low income consumers. Unilever should continue working
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SOAP & DETERGENT I) Definition of Soap o Soap are sodium or potassium salts of long-chain carboxylic acids o The general formula of a soap : RCOO Na / RCOO K • R is an alkyl group which contain 12 to 18 carbon atoms. II) The history of soap manufacturing. ▪ Solvay Process - Carbon dioxide ( obtained from heating CaCo ) is passed into concentrated NaCl solution which is saturated with ammonia . NaCl +NH +H
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Sunlight soap a year and starts expanding into Europe‚ America and the British colonies with factories‚ export businesses and plantations; still wasn’t contented of the product they have that time. External factors such as marketplace trends (customer wants and expectations) made them realize that there’s still some room for improvement for their product. Up to the end of the 19th century‚ washing clothes at home usually entailed the tedious task of cutting chips off of large hunks of laundry soap to use
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I. INTRODUCTION There are many dangerous chemicals in our surroundings; most of them can be located inside our own homes. Almost every household would contain cleaning liquids like liquid detergent‚ mildew removers‚ insecticides and many other harmful chemicals; that is the reason why we decided to focus this investigatory project on creating an eco- friendly cleaning solution. The problem of the modern world is that we have created far too much hazardous chemical since it does the daily chores
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any kind of involvement from the consumer. Here the purchase happens depending upon the Brand familiarity. Here the consumer involvement is low and less differences among brands. This happens based on the habits of buying. For Ex: Buying of a liquid soap . Most of the people prefer Dettol because of the brand. But there are other products like Lifebuoy with less significant difference. 4. Variety Seeking Buying Behavior: Here the consumer involvement is low but there will be significant difference
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of request hit failures (Step Maximum). In order to do that click on LoadTestAssertions ‚ click on + sign and choose Step Maximum.(as marked in the previous image) Load testing for the Web Service starts and can be seen on the right pane. While Soap UI is mainly used to check the response ‚ Load testing is done on by LoadUI .In order to do that Right Click on LoadTest Convert to loadUI test case. A Load test automatically starts in the LoadUI . Here in the “Fixed load” tray ‚ one can increase
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ANTI PLASTIC CAMPAIGN The purpose of this campaign is to: Educate public about the adverse effects of plastic bags on the environment- made from petroleum‚ creates pollution‚ depletes natural resources‚ fatal consumption by animals‚ high costs in the long run to clean up litter‚ non-biodegradable Provide ways for public to make a difference- reduce‚ reuse‚ recycle! Activism! Inform public with most updated information about the anti-plastic issues Communicate with the public one-on-one to
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