“Salty Snacks” An exercise in understanding market structure John Dawes‚ Ehrenberg-Bass Institute for Marketing Science‚ University of South Australia V5 Jan 2006. Feedback to: John.Dawes@marketingsciencecentre.com This is the ‘students’ version. Use of this exercise is absolutely free and without restriction. Feel free to contact me to give feedback. The purpose of this exercise is to: (a) Provide some skill development in utilising aggregated consumer purchase data using Excel (b) Better understand
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Overview ALL STAR Foods International (ALL STAR) is a large international manufacturer of snack foods‚ including potato chips‚ nacho chips‚ and pretzels‚ that are sold under the Tasty Crunch brand name. ALL STAR has operations throughout North America and Europe‚ and its international head office is located in Chicago. Consolidated net sales are in excess of US$1 billion‚ and ALL STAR’s shares are traded publicly on the New York Stock Exchange. In Canada‚ ALL STAR operates through its wholly
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Indian Food Industry Last Updated: June 2013 Introduction The Indian food industry has witnessed strong growth over the past few years. India is the world’s second largest producer of food next to China‚ and has the potential of becoming the biggest producer in the years to come. The total food production in India is likely to double in the next ten years. Indian food service industry is currently worth Rs 2‚47‚680 crore (US$ 41.39 billion) and is expected to grow at the rate of 11
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Food Fights In “Is Junk Food Really Cheaper” Mark Bittman explains many arguments of why people choose junk food rather than the healthy alternative. One of the arguments being that junk food is cheaper when measured by calorie and price. Mark Bittman believes that “most people can afford real food”. Bittman defines the core problem is that cooking is defined as work and fast food is both a pleasure and a crutch. What he means by this is that people would rather eat unhealthy food choices rather
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Fast food restaurantA fast food restaurant‚ also known as a quick service restaurant (QSR) within the industry itself‚ is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service. Food served in fast food restaurants typically caters to a "meat-sweet diet" and is offered from a limited menu; is cooked in bulk in advance and kept hot; is finished and packaged to order; and is usually available ready to take away‚ though seating may be provided. Fast food
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The ways in which the food system is failing us are numerous. It is failing some in quantity‚ while failing others in quality. The only members of the food system that are not being exploited are the corporate food producers‚ and that is because they are the exploiters in this equation. Just like the schoolyard that we are all familiar with‚ there are two groups on the food system playground; the bullied and the bullies. In comparison to the schoolyard example‚ the bullies are in the minority‚
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the basis of following Issues? A) Adulterated food: a serious public health problem in Bangladesh Adulteration of food with toxic chemicals harmful to health has reached an epidemic proportion in Bangladesh. The newspapers have dubbed it as the ‘silent killer’. It is very difficult to find a sector of food industry which is free of adulteration. From raw vegetable and fruits to milk and milk products to fish‚ meat and processed food–every food item is contaminated. Almost every day in the news
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Whole Foods Case Analysis 1. The chief elements of the strategy that Whole Foods Market is pursuing are whole foods‚ whole people‚ and whole planet. The whole foods portion describes the type of product being offered. The products are as close to natural as possible. Whole people describe the type of environment the employees have at Whole Foods Market. The employees are treated fairly‚ passionate‚ and highly motivated. Lastly‚ whole planet refers to the responsibility companies and individuals
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Title : Avoid Food Wastage General purpose : To persuade Objectives: At the end of the speech‚ the audience should: 1. Aware on global food shortage. 2. Know how much food is being wasted. 3. Change their attitude towards food wastage. Proposition: People should not waste food. Reasons: 1. It is hard to produce food. a) Food takes time to grow and mature. Besides this‚ there are a lot of factors that contribute towards the production of food. i. Temperature and rainfall are critical elements
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Addiction to Junk Food Everyday‚ millions of people consume the so-called addictive "junk food.” Most of the people who do not have time‚ or find it affortable eat in fast food restourants such as McDonalds‚ Burger King‚ and many others. Junk food is addictive because of many reasons such as saving time. The junk food can be clasified in few categories - snacks‚ fast food‚ and soft drinks. First come the snacks‚ which are being brought everyday by millions of people who are not conserned about
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