STYLE: Michael Smyth vs. Pillsbury Company. COURT: United States District Court of Pennsylvania. CITATION: 914 F. Supp. 97; 1996 U.S. Dist. LEXIS 776; 131 Lab. Cas. (CCH) P58‚ 104; 11 I.E.R. Cas. (BNA) 585. ISSUE: Can an employer be accused of violating public policy‚ tortuously invading privacy and subsequently be estopped from firing or discharging an at will employee‚ if for the purpose of company’s interest‚ it monitor an employee’s email communications over the company’s email system just
Premium Law Supreme Court of the United States United States
from selected high-quality grains using the world’s most modern techniques. It was in this difficult market that‚ on 11th March 1998‚ Pillsbury Chakki Fresh Atta was launched. It was positioned as a high-quality packaged alternative to home-ground chakki atta. There were many risks associated with the launch; not least of all was the fact that Pillsbury‚ in a tradition-bound market‚ was a foreign brand that could simply not know enough about Indian idiosyncrasies. The pundits had predicted
Premium Wheat Flour
the emotional appeal and hedonic reasons associated with baking cookies. It unveiled the fact that consumers are looking for easy‚ quick‚ practical and affordable products‚ the research also highlighted that consumers had a healthy image of the Pillsbury brand and the nutritional value was satisfactory. However‚ planning a marketing strategy based on these results would be unreasonable. The methods used to collect the above data were not the best ones. For example: the in home emersion study provides
Premium Quantitative research Marketing Scientific method
there became a great demand for help from psychologists who could only help see so many patients at once. Joshua Smyth and Rebecca Helm took advantage of this opportunity to promote a way citizens could efficiently help themselves by advertising a means of self-help using rhetorical strategies. "Focused Expressive Writing as Self-Help for Stress and Trauma‚" (FEW) written by Joshua Smyth and Rebecca Helm‚ was published in February‚ 2003‚ in hopes that it would aid the many affected with depression
Premium Psychology Clinical psychology
Temi Bamgbose Fall 2011‚ Leadership in a Global Environment - OLG593 Napoleon Elortgui Due Date: October 3‚ 2011 “Pillsbury in India” The Pillsbury case study was quite interesting. It explained how the Diageo PLC unit of Pillsbury revamps its business by venturing into India (host Country) with a “dying” product in the home country. The four questions asked at the end of the case study will be answered in this paper. Question 1: Identify and describe the roles of the product policy‚ pricing
Premium Strategic management Pricing Marketing
Pillsbury Flour Company The Flour industry was very important to Minnesota’s economy. One of the largest flour company was Pillsbury Flour Company. Charles Pillsbury was not a wealthy man when he invested in a failing flour company. He just strummed up enough money to get the flour company up and running again. He even had to ask his father for money too. But his investment was a success the flour company started growing larger and larger until it was one of the largest flour companies in the
Premium Wal-Mart Retailing Marketing
International Consumer Behaviour Pillsbury Cookie Challenge The Canadian market insight Maéva Larousse – Esther - Élodie Monthé - Frank Yogo - Marine Dallery INTRODUCTION The Canadian Pillsbury ready-baked goods cookie line is experiencing disappointing performance‚ and the marketing manager at General Mills Canada Corporation is under pressure to make strategic decisions that will help turn around the segment. The marketing manager has engaged the help of the consumer
Premium Marketing
Pillsbury cookie challenge case study states the difficulties facing Pillsbury Canadian division. The refrigerated baked goods category manager’s Ivan Guillen is having trouble to identify the reasons why cookies SKUs were not doing very well in Canada. Indeed‚ while being the most profitable product within the RBG category‚ its volume growth was remaining stagnant at around 1%. In order to develop the right marketing strategy‚ Guillen had to tackle the problem . Pillsbury Canada’s RBG dominated
Premium Quantitative research Qualitative research Baking
Pillsbury: A Revolutionary Tale In Management Written by: Louis Maatiaha Tangiia Pillsbury: A Revolutionary Tale In Management Assignment: Pillsbury Customer Driven Reengineering Date: 28/04/2013 Student Name: Louis Maatiaha Tangiia Student ID: 4594096 Abstract This report discusses the Pillsbury Company ’s reasons for changing their strategy and assessment of the new strategy using Value Chain Analysis and Activity Based Costing . A brief history of Pillsbury and its
Premium Cost Supply chain Value added
Mike Johnson Pillsbury Case Beth Gallant 1) What are the challenges that Ivan Guillen faces in his role as marketing manager of the RBG business? As marketing manager of the RBG business‚ Ivan Guillen must propose a solution to repair Pillsbury refrigerated baked goods (RGB)’s business performance. Since the refrigerated-cookie product line consisted of 62% of RBG’s unit sales and over 75% of the company’s profits‚ Guillen found it appropriate to alter this segment in the market. Proposing
Premium Marketing