Jobs’ death‚ in October 2011. At present‚ the company designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod music player‚ the iPhone smartphone‚ and the iPad tablet computer. Its software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity and production suites. The word "Computer" was removed from its name on
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Mobile computing has taken the world by storm. In Singapore‚ 54% of our population owns a smartphone. Besides using mobile devices to gain access to the realms of social networking‚ the use of applications‚ more commonly known as “apps”‚ has permeated into the lives of smartphone users. From productivity to entertainment‚ apps are used for virtually everything. Not surprisingly‚ the number of people who play mobile games has increased tremendously. Research has shown that 70% - 80% of all mobile
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laptop and smartphone‚
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creating games for other platforms. In this activity‚ you will create a game for a smartphone device. __________________________________________________________________________ Directions and Analysis Task: Creating a Mobile Video Game Create a game for smartphones featuring the characters you created in the previous activity. You may visit video game websites and research online to find out how creating games for smartphones differs from creating games for other platforms. Specify for which mobile operating
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Pricing Strategy 4. Distribution Strategy 5. Marketing Communications Strategy 6. Marketing Research 7. Marketing Organization VI. Action Programs VII. Budgets VIII. Controls I. Executive Summary The Nokia Lumia is a series of smartphones from Nokia first introduced in November 2011‚ all of which use the Windows Phone operating system. The Lumia name is derived from the partitive plural form of the word Lumi which means snow in the Finnish language. The key unique selling point is
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Marketing plan Each business‚ product or brand needs a detailed marketing plan. What does a marketing plan look like? Our discussion focuses on product or brand plans. With a detail plan‚ any business will be better prepared to launch a new product or build sales for existing products. The purpose and content of a marketing plan A marketing plan serves to document how the organizations strategic objectives will be achieved through specific marketing strategies and tactics‚ with the customer
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to the Android operating system‚ it also planned to use Motorola to make its own‚ better smartphones and tablets. One-third of the 4‚000 jobs lost will be in the United States. The company plans to leave unprofitable markets‚ stop making low-end devices and focus on a few cellphones instead of dozens‚ said Dennis Woodside‚ Motorola’s new chief executive‚ in a rare interview. "We’re excited about the smartphone business‚" said Mr. Woodside‚ who previously led Google’s sales and operations for the
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Samsung races ahead of competition in Indian smartphone war with 40% share Samsung has left its competitors‚ including Nokia‚ far behind in the smartphone war in India as it captured more than 40% share in the first quarter of 2012‚ a study revealed. Korean manufacturer Samsung‚ already the leader in the smartphones segment in India‚ has gained 40.4% share between January and March. Samsung’s closest competitor‚ Nokia held 25.5% of the market share and BlackBerry maker Research In Motion had
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How the Samsung Galaxy S 4 Compares to the Apple’s i Phone 5 On Tuesday‚ March 14th‚ Samsung‚ the South Korean Leviathan‚ launched the sale of the Samsung Galaxy S-4 smart phone. Samsung has been locked in a very bitter and fierce battle with Apple‚ Inc. The two companies are at the top of the universal pyramid of global telecommunication companies‚ who are all jockeying for position in the burgeoning $ 219 billion market for smart phones and computer tablets. After
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Google implemented with the Nexus One is diversification. Originally‚ Google’s customer range was smartphone manufacturers and the product is the Google Android operating system. In this case study‚ Google invented new product – Google Nexus One smartphone and they tried to penetrate into a new market (smart phone end user). However‚ the strategy was unsuccessful. and the As Google invented a new smartphone (Nexus One) which trying to hit the existing market-smart phone market in the year 2010 whereby
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