HTC Corporation © MarketLine Page 2 HTC Corporation Company Overview COMPANY OVERVIEW HTC Corporation (HTC or "the company") is engaged in the research‚ development and manufacture of smart handheld mobile devices. The company offers smartphones based on Android and Windows Phone operating systems. The company operates in the Americas‚ Europe and Asia Pacific. It is headquartered in Taoyuan‚ Taiwan and employed 16‚746 people as of March 31‚ 2012. The company recorded revenues of NT$465
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also provide Internet services such as Web browsing‚ instant messaging capabilities and e-mail. What Is a Smartphone? A smartphone is considered to be the combination of the traditional PDA and cellular phone‚ with a bigger focus on the cellular phone part. These handheld devices integrates mobile phone capabilities with the more common features of a handheld computer or PDA. Smartphones allow users to store information‚ e-mail‚ install programs‚ along with using a mobile phone in one device. A
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of computers and electronic systems for storing and using information. 3. Smartphone Addiction – abusive or overuse of smartphone; an addiction that can be destructive to social lives outside of mobile devices‚ including smartphones. STATEMENT OF THE PROBLEM 1. How does using a smart phone affect teenagers’ and adults’ socialization? 2. How do smartphones affect communication in the work place? 3. How do smartphones affect student’s education? 4. What are the harmful effects of using a smart
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Smartphones Hurting the Younger Generations Everyone has been in that position where they are trying to have a nice conversation with a friend over lunch‚ or while hanging out together‚ and the friend is just plugged into his/her phone the whole time and no word is getting through edgewise. Every time a question is asked to the friend‚ he/she only answers with an “uh-huh”‚ a “yeah”‚ or doesn ’t answer at all. May as well be talking to a brick wall‚ right? A lot of people spend majority of their
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Teltai (Taiwan) Limited XCAL-Mobile SmartPhone Solutions Teltai (Taiwan) Ltd. 1 June 2011 Accuver Optimization Solutions Teltai (Taiwan) Ltd. 2 June 2011 Accuver Optimization Solutions Teltai (Taiwan) Ltd. 3 June 2011 XCAL-Mobile SmartPhone Solution Business requirement SmartPhone users are key revenue generating subscribers for an operator Android will reach a market share of 50% of the smartphone market in 2015‚ according to iResearch (Computex – 24
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Samsung vs. Apple Samsung is the apple of American smartphone buyers’ eyes. The winner in the U.S. smartphone market is no longer Apple. In May‚ A survey conclusion is that Samsung’s Galaxy S4‚ Galaxy Note II and Galaxy S III sold more combined in the U.S. than did Apple’s iPhone. For example‚ the results of this report suggest that Samsung is good at flooding the market with products in between Apple’s predictable new product introductions each fall. Apple has predictably introduced a real
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fast growth in mobile industry significantly affects the sale of Nokia Nseries. The conclusion can also be drawn that the advances in technology play a big role in increasing competition in this market. Introduction Nokia Nseries are multimedia Smartphone‚ owned by Nokia corporation. These kind of mobile devices have been launched since 2005 with the purpose mainly for entertainment and communication‚ and‚ nowadays‚ they support many digital multimedia‚ such as music player‚ video capture‚ photography
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A References……………………………………………………………………………….11 3 Problem Identification In order to retain and grow smartphone market share‚ how can Research in Motion adapt its product strategies to control the next generation of their consumer target market segments‚ while strengthening their enterprise markets? Case Findings a) Facts Research in Motion (RIM) pioneered the development of the smartphone market in 1998 with the BlackBerry‚ positioned in government and enterprise target markets. Recognized
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of combining technology and computing. In 1974‚ Theodore George Paraskevakos‚ who was “Years ahead of his time…” as Berkman says‚ patented the Basic Smartphone Concept. The actual release of the smart phone in the market was 1994‚ when IBM combines a cell phone and PDA Forming the Simon Personal Communicator. “This ancestor of the modern smartphone”‚ says Berkman‚ “was capable of text messaging‚ faxing and emailing‚ in addition to making phone calls”. The price of device was retailed for $1‚099
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Corina Inigo – 301136571 Echo Liu – 301132340 TA: Travis Mathieson Executive Summary This marketing plan focuses on the smartphone market in North America. It is based on an experiential image branding approach intended to generate awareness‚ long-lasting customer relationship‚ and brand loyalty comparable to that of competitors in North America. Currently‚ Nokia is the market
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