good product sells itself. Price * NOKIA uses a pricing strategy that best suits the product. * Like It has the cheapest phones like NOKIA 1100 and costly phones like NOKIA Lumia. Place1 * Nokia has opened its retail outlets ‘Nokia Priority’ as well as many authorized dealers at various places. Promotion * Advertising‚ selling‚ sales promotion‚ public relations‚etc. are the major weapons of marketing. Samsung Product * Samsung touchphones and smartphones have three
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Samsung promotion Samsung puts great emphasis on its presentation and image in public. Promotion is highly important part of marketing mix and the company sets aside a sufficient and quite large budget for making the best to promote itself. Support of selling is highly intensive and always tries to react on the competition. There are many types of promotion. Samsung uses three types of them. The first one is selective promotion. Selective promotion means that the company provides distribution
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INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING‚ SALES PROMOTION‚ AND PUBLIC RELATIONS MULTIPLE CHOICE QUESTIONS 1. Another name for a company’s marketing communications mix is: a. the advertising program. b. the sales force. c. the image mix. d. the promotion mix. Answer: (d) Difficulty: (1) Page: 470 2. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas‚ goods‚ or services by an identified
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Does excessive sales promotion result in dilution of brand equity What is Brand? A brand is a product‚ service‚ or concept that is publicly distinguished from other products‚ services‚ or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product‚ service‚ or concept. Branding is the process of creating and disseminating the brand name. “The value of a brand establishes the positive differentiation that the name of the brand has
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Product decisions in marketing (PRODUCT) Case No. 4: “SMART Cards” ____________________________________________________________________________ SMART CARDS S mart is the operative word among many product developers these days. For example‚ smart card is the name of an advanced form of pocket- and purse-sized cards that may soon usher in a new era of cashless electronic commerce. Although they resemble familiar ATM cards‚ each smart card is equipped with a computer chip instead of a black
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References: * Advantages & Disadvantages of Using Smart Cards‚ [online] Available at :< http://www.ehow.com/facts_4843889_advantages-disadvantages-using-smart-cards.html> [Accessed 10 July 2012]. * Cyber Cash: The secure internet payment service‚[online] Available at:< http://safire.net/support/cybercash.html> [Accessed 11 July 2012]. * Cyber
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Theoretical Understanding and Practical Application Of Advertising and Promotion in Business Theoretical Understanding and Practical Application Of Advertising and Promotion in Business Submitted by: ( Name) ID No. …….. ………………………. Programme Title: Edexcel BTEC
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In 2013‚ smart devices are not just a luxury‚ but have become a necessity. People of all ages‚ ranging from elementary school to senior citizens‚ use smart devices. Just like any other technology‚ there are benefits and disadvantages that come along with it. Smart devices provide countless services to its owner‚ and are great tools. They only become a problem when they are heavily and unnecessarily relied upon. Although people view smart devices as useful tools‚ nevertheless they have this potential
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SMART CLOTHES – “Clothes of the future” With this new time and age of technological advancements‚ the manufacturing of smart clothes has brought about a textile revolution. This involves the integration of electronic components and Nano-technology within fabrics and fibres resulting in the birth of intelligent fabrics possessing specific properties. Smart materials are capable of ‘thinking’ and ‘acting’ by sensing the conditions of the immediate environment. These are sensitive to the wearer’s body
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began a Federal employee smart card identification Smart Card or Chip card technology is fast becoming commonplace in our culture and daily lives. We hope that this site will bring you a little closer in your understanding of this exciting technology and the benefits it can bring to your applications. If you have specific questions regarding a specific technology discussed below feel free to send us an email and the appropriate site sponsor will respond. A smart card‚ a type of chip card
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