1. INTRODUCTION The assignment focuses on analyzing and comparing two companies which belong to same sector or industry with a marketing angle. The purpose states that the study of the module Marketing Management needs to be implemented in virtual front by providing thoughtful process to the company chosen. 2. Two Companies In The Same Sector 2.1 About The Company: Coca Cola Coca-Cola is produced by The Coca-Cola Company of Atlanta‚ Georgia‚ and is often referred to simply as Coke (a
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My Smart Phone Purchase The competition among the smart phone brands in the Malaysian market is getting stronger day by day. When I decide to buy a smart phone‚ many choices out there with various options and features‚ many factors and limitations narrow it down to one. Comparing and deciding process leads to the final choice. The personal factor influenced the purchase decision the most. The main two specifications I’m looking for in the smart phone are: having dual sim
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1 The Smart Car In 1991‚ Nicolas Hayek‚ chairman of Swatch‚ announced an agreement with Volkswagen to develop a battery-powered "Swatch car." At the time‚ Hayek said his goal was to build "an ecologically inoffensive‚ highquality city car for two people" that would sell for about $6‚400. The Swatchmobile concept was based on Hayek’s conviction that consumers become emotionally attached to cars just as they do to watches. Like the Swatch‚ the Swatchmobile (officially named "Smart") was
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Soda and other beverages. Marketing Strategy PepsiCo had advantage being first player which achieved from Joint venture between Punjab Agro Industrial Corporation and Voltas India Limited in 1988 .It had been sold as Leher Pepsi till 1991 .This has given advantage of Pepsi in understanding Indian Market this been seen in Marketing strategy differentiation. Where as Coca Cola Marketing Strategy focused on American way of life which make brand as part of day to day needs where as PepsiCo adopted
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A smart city uses resources efficiently and provides solutions sustainably. It provides solutions that are cost effective which reduces the carbon footprint. These solutions include the implementation of green buildings‚ electric powered vehicles and the use of alternate renewable energy sources. Smart cities are based on integrated systems that interact to form an efficient and productive economy. A smart city is a city that is developed to reduce negative environmental impact. It is
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”Studying smart” is the phrase often used by students‚ parents and teachers to mean “studying in an intelligent and effective way”. Not all methods of studying are intelligent or effective .For example‚ a person who does not pay attention in class or who does not do his homework on time is certainly not intelligent. He will not learn effective and his grade will suffer. The result of this is that he will not be able to keep up with his peers. Even if he goes for private tuition he will be always
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University of Phoenix Material SMART Goals Part A: Reflect on your results from the Career Interest Profiler Activity and the Career Plan Building Activity: Competencies. Building on your strengths and weaknesses‚ create five SMART goals to help you with your personal academic and career journey. Resource: University of Phoenix Material: Goal Setting Example: Take a writing workshop in the next 2 to 3 weeks to help me improve my writing skills in order to successfully communicate
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1. Why do companies like PEPSI need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi face when it tried to enter India during the 1980s? Companies like Pepsi need to be global for the following: * Expand Sales- Increase the market for their production by tapping potential new countries * Minimize Risks- Globalization and International trade also helps in minimizing risks. * To leverage on technology
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human push on new ideas and technologies to make it real. Wireless technology has been developed from wire to reduce inconvenience of installation‚ which are well known in recently such as WiFi‚ RFID‚ Bluetooth‚ Zigbee‚ or etc. Intelligent home or smart home is the extension of residential‚ which has ability to automate household activity and housework. Also include light control‚ heating‚ circulating air‚ and air condition; it looks like what we see in TVs advertise such as when you arrived home
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Project Milestone 1: SMART Goal Setting Form Your Name: Ayoola Oyenuga | Date:20Jul2013 | Your Instructor’s Name: Teresa Hayden | Purpose: To develop (2) SMART-formatted goals for selected leadership topics and a corresponding plan of action for achieving the goals. Directions: 1. Please refer to the Milestone 1 guidelines inclusive of the grading rubric found in Doc Sharing for the guidelines of this assignment. 2. Use the form below to complete your SMART goal assignment in
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