marketing strategy for Smart. Course: International Business Management & Studies. School: Inholland Haarlem‚ university of applied sciences Teachers: Mr Rudolph Wilson‚ Mr Gijs Vlas and Mr Karl Philips Date of completion: 07-01-2011 1 By INHolland Haarlem Executive summary This report is the result of the research about the small car market and how Smart has been operating in it recently via interviews with Smart dealers‚ a survey and the official website of Smart. The goal of the research
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4. Alternative Solutions to the problems After identifying that the connection has been lost between satisfying our customers and growing the business (Day P.12 Starbucks: Delivering Customer Service) it is imperative that we focus on some alternative solutions‚ finally providing the best course of action. To do this‚ we can refer to Exhibit 11‚ Factors Driving “Valued Customer” Perceptions. According to survey results from Exhibit 11; customers surveyed placed far more importance on friendlier
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Smart Car Technology Answer A : The TravTek navigationsystem is installed in 100 Oldsmobile Toronados‚ the visual part of the system is a computer monitor. Through detailed colour maps‚ it leads the driver through the town. The map changes all the time‚ cause a computer connected to a navigation-satellite‚ and with a magnetic compass installed‚ calculates the fastest or easiest way to your destination. When yellow circles appear in a particular place on the screen‚ it means that there is traffic
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Smart USA Marketing Plan Smartfortwo Megan Barnett‚ Johnathon Bish‚ Nathan Downes‚ and Hannah Loyd DeVry University‚ BUSN 319 April 6‚ 2009 Introduction and Mission Statement What seems to be the trend in today’s market and what some are already practicing is the “green” life style. There is a need to create a product that can adhere to this lifestyle in a way that helps the planet‚ can be done safely and in style‚ with effortless routine‚ while clearly stating that you are contributing to the
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Product The Smart Car concept derives from an artistic feel; mainly‚ small‚ fun to drive‚ a fashionable car‚ urban centred‚ and image base (its association with Mercedes). Product Design The Smart Car Roadster Coupe is a small‚ plastic-bodied‚ two seater weighing 1836.5 lbs‚ 134.9 in long‚ and offers a bit of power for being relatively light in design with a top speed of 137 mph (220 km/h). (http://www.ultimatecarpage.com/car/1800/Smart-Roadster-Coupe-V6.html) Rating 0-60 in 5.9 sec‚ the Roadster
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Mercedes Canada Smart Car Building on its success in the European market over the past few years‚ Mercedes-Benz Canada has launched the Smart Car in Canada! Following a few modifications to meet Canadian safety and emission standards‚ Mercedes-Benz is currently selling the Smart in Ontario as a trial before a full North American launch the following year. The Smart is unique - almost revolutionary in the auto market. The people at Mercedes believe that the market for the Smart is untapped with
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The Smart car is definitely one of the best inventions of the century. It is probably one of the best businesses in the world that generates high profits while materializes environmental conservation visions. The Smart car is an incredibly tiny car that is made of plastic body panels and a reinforced steel shell‚ which means less energy and heavy-industrial raw materials required in the process of manufacturing them. The best feature of this car is its excellent gas mileage. In other words‚ the Smart
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Case study on Smart Cars entering Nigeria and how it can be a success after its launch in Indonesia. Lagos‚ Nigeria is one of the fastest growing cities in Africa continent and is in a desperate need of the automobile industry. The car black market and high taxes are killing the automobile industry in Nigeria. Smart cars would prove to be a boon for the country‚ both economically and environment. South Africa wants to support Nigeria set up the automobile industry in Nigeria‚ which would provide
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Introduction to Business Decision Making Case study- The Sun & Wind Corporation (SMART analysis) Nowadays there is an increasing environmental awareness in the world. I am now given the job of choosing a site for the construction of a medium-sized wind farm with a potential 100MW generating capacity of Sun and Wind Energy Corporation. There are five potential locations for which the UK government will issue a licence‚ although there will be consultations with interested parties like local residents
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General Environment Analysis Sociocultural Carsharing or car sharing is a model of car rental where people rent cars for short periods of time‚ often by the hour. They are attractive to customers who make only occasional use of a vehicle‚ as well as others who would like occasional access to a vehicle of a different type than they use day-to-day. Carsharing contributes to sustainable transport because it is a less car intensive means of urban transport‚ and according to The Economist‚ carsharing
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