The Special Issue on Contemporary Issues in Business and Economics © Centre for Promoting Ideas‚ USA Consumers’ Purchase Intentions in Fast Food Restaurants: An Empirical Study on Undergraduate Students Huam Hon Tat * Seng Sook-Min Thoo Ai-Chin Amran Rasli Abu Bakar Abd Hamid Department of Management Faculty of Management and Human Resource Development Universiti Teknologi Malaysia‚ 81310 UTM Skudai‚ Johor‚ Malaysia Phone: +607-5531816‚ E-mail: huam@utm.my‚* Abstract The fast food industry
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The Structure of a Restaurant While working in a restaurant each employee has their own title‚ and they all have their own responsibilities. At the entrance of the restaurant is the hostess‚ who is the customer service representative. Further inside are the servers‚ who are the marketers of the restaurant. In the far back of the restaurant on one side are the cooks and pizza makers‚ or food artists and perfectionists. In the far back towards the exit are the delivery drivers‚ who are considered
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of China Gourmet of China was one of the best Chinese food restaurants in Tucson‚ AZ. Many people were sad to see the restaurant close down after so many years of birthday parties‚ anniversaries‚ or just a meal with a friend. Many had grown to know the family that ran the restaurant‚ as well as watch their kids grow up into young adults. There are three main things that made Gourmet of China one of the best restaurants in town. Quality of the service and atmosphere‚ the food‚ and most
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Evaluation: Forbes Mill Steakhouse Quang Tran DeVry University Evaluation: Forbes Mill Steakhouse I don’t go out for fine dining as often anymore but when I do‚ my expectations are well within reason of a diner. There are many factors in a restaurant that will determine whether I will be a returning patron. These factors can range from the cleanliness of its restrooms to the way the interior is decorated‚ but the sake of this essay‚ I will narrow down to the three most common-service‚ food and
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Asia food at its finest I have been to Mexico many times‚ and eaten in many different places because the variety of food in Mexico was enormous. But this specific Chinese food buffet restaurant stood out to me the most. The place was called “Buffet of Asia” which I thought was a magnificent name for this place because of the different amount of food that was served . We had been recommended this buffet by my grandma that has lived in Mexico ever since she was little. She said that the before
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you’re family‚” by welcoming each guest and treating people with care. As I walk in to the Olive Garden Restaurant I look around notice the warm welcoming atmosphere that surrounds me‚ as the Hostess greets us with her gracious words‚ “Welcome to Olive Garden!” The Olive Garden restaurant is a well-known corporate chain of restaurants that offers a wide variety of Italian dishes. Throughout the restaurant I noticed the light brown stucco walls with fancy designs such as grape vines‚ low hanging lights
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Quilas‚ Kevin Braet D. Rapog‚ Shiela S. Ronolo‚ Isabel B. Sabio‚ Marilou P. INTRODUCTION There are different types of restaurants‚ some of these are the local restaurants known as chop bars‚ bar and restaurants‚ hotel and restaurants‚ fast-food restaurants‚ fine-dining restaurants‚ theme restaurants and casual dining restaurants. Regardless of its types‚ restaurants tend to manage its operation through integration of people‚ data and technology into a system. The use of Information Technology
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the commencement of fall recess‚ but also the opportunity to reconcile with longtime high school companions. With last minute phone calls and text messages‚ I managed to arrange a group dinner with some of my closest friends at a local‚ well-known restaurant‚ California Pizza Kitchen. Here‚ we planned to exchange and share college life experiences and catch up on life. Within American culture‚ the dinner table renders a hotspot for conversation and rendezvous. From a couple sharing an appetizer of
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Burger King Your Name Your School Restaurant Evaluation Walking into a fast food joint‚ one expects to be met by a sweet aroma of the delicious foods that are quite appealing. Considering they are supposed to serve customers as fast as they can while at the same time maintaining quality service. Upon entering a fast food restaurant‚ one would expect to have a view of the whole place in a glance‚ with counters just around the bend for customers to make their purchase. One would also expect
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Memorandum A restaurant is a type of business that I would like to own after my graduation. My entire childhood was based on family restaurant‚ because my parents owned one. I liked the busy life style‚ and a place full of different people. I also liked challenges associated with it‚ and new ways of making the place better and more competitive. When I came to USA‚ I understood that this is what I want to do here‚ and I know that with some of my unique ideas I am able to create a successful
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