KWAME NKRUMAH UNIVERSITY OF SCIENCE & TECHNOLOGY INSTITUTE OF DISTANCE LEARING‚ KNUST SUNYANI CAMPUS [pic] TOPIC: THE EFFECT OF BRANDING ON CUSTOMER GROWTH IN THE TELECOMMUNICATIONS INDUSTRY (A CASE STUDY OF VODAFONE GHANA) BY PINAMANG FRANCIS WILLIAMS A RESEARCH PROPOSAL SUBMITTED TO THE SCHOOL OF BUSINESS STUDIES IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF COMMONWEALTH MASTERS OF BUSINESS ADMINISTRATION JUNE 2013 CHAPTER
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In the following essay the problems of Pluto Telecommunications will be outlined and analysed with recommendations offered as to how the issues can be addressed. Identification of the Problems: Communication has eroded between the three departments so that “they are actually working against one another”. This break down has resulted in lost orders and an increase in the number of complaints from customers. Many of the problems experienced probably stem from the rapid growth experienced by the
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Executive summary The report will have a close look on unethical business about telecommunication industry. We know that a lot of times the rights of consumers are not protected. Because of the much unethical behaviour in the industry‚ consumers often faced the choices between interest and social morality. In many cases this report has discovered that the unethical behaviours. The essay will also Analysis of each company and provides recommendations for investors. Introduction This report will
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ase Study: Boom and Bust in Telecommunications In 1997 Michael O’Dell‚ the chief scientist at World-Com‚ which owned the largest network of “Internet backbone” fiber optic cable in the world‚ stated that data traffic over the Internet was doubling every hundred days. This implied a growth rate of over 1‚000 percent a year. O’Dell went on to day that there was not enough fiber optic capacity to go around‚ and that “demand will far outstrip supply for the foreseeable future.” Electrified by this potential
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Telecommunication Systems at my Workplace Johnna Davis‚ NTC-360 University of Phoenix Joanna Hopper January 28‚ 2006 Telecommunication Systems at my Workplace Introduction In my workplace we use three different telecommunication systems. The three telecommunication systems we use are Aspect‚ Cisco‚ and Lucent. Our offices cover a lot of the southern region of the United States‚ but the main states that our company has is Texas‚ Oklahoma‚ Arkansas‚ and Louisiana. My company now is called
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of Skype which has revolutionized the telecommunication industry. Originally released in 2003 by three Estonian developers‚ the service allows people to communicate thanks the voice-over-IP solution. Bought by Microsoft in 2011 for $8.5 billion‚ it reached 663 million users in 2012. Moreover‚ Skype reveals the essential shift from analogue phones to digital communication. Within this essay‚ several theoretical concepts would be developed and underpinned practical examples taken from how Skype has
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The Telecommunications Act of 1996 The Telecommunications Act of 1996 can be termed as a major overhaul of the communications law in the past sixty-two years. The main aim of this Act is to enable any communications firm to enter the market and compete against one another based on fair and just practices ("The Telecommunications Act 1996‚" The Federal Communications Commission). This Act has the potential to radically change the lives of the people in a number of different ways. For instance
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World Telecommunications IncWorldwide Telecommunications‚ Inc. is a telecommunication company that is rapidly growing; Worldwide Telecommunications Inc.‚ is not only increasing their financial margin‚ but also doubling in employee size. Worldwide Telecommunications‚ Inc. believes it is important to ensure their employees of both genders and every race‚ faith‚ nationality and physical capability have access to equal opportunity and likelihood of success. Below we will evaluate the positive and negative
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stationary one. Because of the broad scope of Telecommunications‚ the group has decided to tackle only the mobile or wireless communications as the main topic. Currently‚ the market is dominated by the Big Three in the Wireless Telecom industry namely‚ Smart Telecommunications‚ Inc.‚ Globe Telecom‚ Inc.‚ and Digitel Mobile Philippines‚ Inc. or otherwise known as Sun Cellular. ------------------------------------------------- History of the Telecommunications Companies in the Philippines * Smart Communications
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not being submitted to any other University for award of any other Degree‚ Diploma and Fellowship. Vivek kumar verma Industry profile India’s telecommunication network is the third largest in the world on the basis of its customer base and it has one of the lowest tariffs in the world enabled by the hyper-competition in its
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