Skype VS AT&T Case Analysis Trinh Nguyen MGMT 599: Strategic Management in Global Environment Dr. Ernesto Escobedo September 21‚ 2012 Background Skype was found in 2003‚ headquarter in Luxembourg‚ and now is a division of Microsoft Corporation. Skype provides voice‚ video calling‚ instant messaging‚ and short messaging services through Voice-over Internet Protocol (VoIP). With the increasing internet users‚ in nine short years‚ Skype has 124 million active users
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15 | Case Study 15 | Bus5480 Strategic Management Professor: Dr. Uchenna Nwabueze | Skype versus AT&T and the Future of Telecommunications | 4/8/2012 | Prepared by: James Whetsel | Executive Summary This report was written to analyze the competition among the Voice-over Internet Protocol (VoIP) industry segment‚ especially as it relates to the relationship between Skype and AT&T and the competition between the VoIP market and the land line market. In analyzing this
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Predicting Skype vs. AT&T Competitive Intelligence Project Paper Guided by Prof. John E. Prescott Submitted on 30th March 2011 2011 the Fate of Firms and Industries Page 1 of 25 Page 2 of 25 Table of Contents Abstract.......................................................................................................... Abstract By Anil Pal Anupam Banerjee J. Venkatesan Karan Chatrath Shrawan Kharkia Page 3 of 25 Abstract Voice over internet is increasingly becoming
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Case 15: Skype vs. AT&T and the Future of Telecommunications 1. As a personal adviser to Silverman and the rest of the Skype team‚ what would you recommend their next move be to continue the growth of Skype (collaborate with cell phone providers‚ restructure price‚ change advertising)? I would recommend that Skype collaborate‚ merge‚ or form a partnership with a major cellular phone provider company to expand its services and products throughout the U.S. Skype also needs to be build more
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Case 15: Skype vs. AT&T 1) What are the dominant economic characteristics of the VoIP Industry? Public switch telephone networks (PSTN) charge based on minutes whereas Voice-over Internet Protocol (VoIP) charges based on data usage. VoIP services charge a flat fee and Skype actually offers free talk between Skype users. VoIP is likely to grow significantly‚ taking away from PTSN’s market. VoIP is also cheap to operate as the infrastructure is already there. VoIP is also considered part of the
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4 Chart 1: Mobile Phone Traffic 4 Mobile Web vs. mobile App 6 Picture 1: Skype Website via iPhone (Screenshots) 7 Picture 2: Sitemap Features via iPhone 8 Table 1: Mobile Web vs. Mobile App
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Future Convergence of the Telecommunication Industry Existing telecommunications market - one of the fastest growing and developing industries in the economy. Also implementation of new technology allows to realize any decision on the telecommunications market. A gradual integration of the various types of communication suggests that the possibility of a universal operator can become almost limitless. By itself‚ the telecommunications industry is innovative‚ because it
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Skype | ENTP 6390 – Business Model Innovation | 1. 2. Skype’s business model is illustrated in Business Model Generation (98-99)‚ but the identification of customer segments and the value proposition are rather brief and generic. Prepare a more detailed Business Model Canvas for Skype based on the information provided in the case. Key Partners * Payment providers (Visa‚ Master‚ PayPal) * OS developers (Windows‚ Linux‚) * Third party websites which provide downloadable
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Skype‚ which was founded in 2003‚ has reinvented the way that we communicate‚ share pictures and now even negotiate business deals. If you have been using Skype already to stay in touch with family and friends the new innovations for business are a real game changer. Skype with the enterprise tools from Microsoft Lync will now bring you the securities‚ compliance and control that Microsoft Lync bought to you. The user friendly features of Lync
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IMPROVEMENT TO SKYPE Skype should undergo ongoing changes to constantly improve the reliability‚ scalability‚ and functionality of the everyday Skype experience. Peer to Peer (P2P) in a mobile Skype relied on their users’ computers to do much of the heavy lifting. These computers were typically desktop PCs connected both to power outlets and to the Internet at all times and provided the processing power and connectivity to support Skype’s peer-to-peer (P2P) capabilities. In today’s devices and
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