EXECUTIVE SUMMARY: This case examines P&G and whether or not it has the ability and means to make SK-II a global brand. Paul de Cesare‚ President of Max Factor Japan and GLT member of the beauty care GBU‚ had to recommend one of three alternatives for a global strategy for the SK-II brand: expand into China‚ build on the brand’s success in Japan‚ or introduce SK-II to Europe. In doing so‚ he also had to keep entry strategies for the different markets in mind‚ and also the organizational change brought
Premium Marketing Market China
2013 Bridge to the World Case Competition Preliminary Case Analysis Abstract This report examines SK Telecom’s Corporate Social Responsibility activities and suggests strategic recommendations for the company’s future development. It gives an overview of SK Telecom business strategies as well as its CSR program. The report focuses on evaluation of the CSR program’s effectiveness and efficiency. Analysis includes the evaluation of the program on different levels: from how it was implemented to its final outcomes
Premium Corporate social responsibility Business ethics
BA 7000 Domestic and Global Business Conditions Bradley T. Ewing‚ Ph.D. Jerry S. Rawls Professor in Operations Management Area of ISQS Office: BA 164A Phone: 742-3939 Email: bradley.ewing@ttu.edu MBA Summer 2009 COURSE DESCRIPTION BA 7000 - Domestic and Global Business Conditions - This course is intended to help students develop a better understanding of the domestic and global environments in which US businesses compete. Specifically‚ this course takes a satellite-view of markets in which
Premium Management International trade Globalization
anning MODULE 8: THE CONCEPT OF STRATEGY Structure Plans: A Plan is a goal-directed system of action. It specifies the actions which must be taken and the sequence in which must taken and the sequence in which they must occur in order to achieve some future objective. Basic to all planning is the generic need which the company will seek to satisfy‚ i.e.‚ its mission. This is clearly a top-management decision and one which cannot easily be altered one firm management has decided to commit
Premium Strategy Strategic management Marketing
Table of contents 1.0 Introduction 2 2.0 New Product Development of SK-II 3 2.1 Strategy 3 2.2 Idea Generation 4 2.3 Screening 5 2.4 Concept development and testing 6 2.5 Business analysis 7 2.6 Product Development and Testing 8 2.7 Test Marketing 8 2.8 Commercial and launch 9 3.0 Critical Issue of SK-II 11 4.0 Conclusion 12 References: 13 1.0 Introduction The Procter & Gamble Company (P&G) boasts boatloads of brands. The world ’s top maker of household products
Premium Skin Procter & Gamble Human skin color
the suggested questions‚ cash flows to equity = Net Income + Depreciation – Capital Expenditure + Net New Borrowing. All data is included in the sheet named Value. A problem we face is the value of Net New Borrowing. We know from the directions that SKS will maintain capital equal to 14% of loans. So Net borrowing = (1-14%)* amount disbursed – amount disbursed‚ and Net new borrowing is the difference between this quarter’s Net borrowing and previous quarter’s Net borrowing. We also calculate the cash
Premium Generally Accepted Accounting Principles Net present value
The Great SK Debate: Do we really need the Sangguniang Kabataan? Allegations of corruption by inefficient‚ ineffective‚ and non-performing Sangguniang Kabataan (SK) officials have caused mounting calls for its abolition from various sectors and officials‚ including no less than President Benigno Aquino‚ Jr. himself‚ and Department of Interior and Local Government (DILG) Secretary Jesse Robredo. Ironically‚ the very author of Republic Act No. 7160 or the Local Government Code (LGC) which created
Premium Sangguniang Kabataan Youth Barangay
BUSSucks1001 Strategy What is strategy? Strategy is ’a linking process between environment and organisation variables’. It contains a number of interrelated elements composed of analysis of internal and external environments. It is a game plan of goals‚ actions‚ monitoring and evaluation to achieve the company’s ultimate vision and mission. Vision * where we want to be Mission statement * how to get there and why * Approaches to Strategy 1. Rational approach a.
Premium Management Strategic management Motivation
bills in the House of Representatives on reforming or abolishing the Sangguniang Kabataan (SK). The SK is a barangay-based youth government‚ which comprises of one SK chairperson and a set of SK councilors per barangay‚ all of whom are elected along with the barangay officials. Furthermore‚ this youth government is fairly represented in the legislative body of the cities/municipalities as the president of the SK Federation has a seat in the policy-making bodies such as the Sangguniang Panlungsod or
Premium Quezon City Legislature President of the United States
Southwest Airlines‚ Key Facts: Niche strategy. Concept: Concentrate in underutilized airports 1 type of aircraft fuel-efficient 737 (1994 more that 200 planes) Frequent‚ on-time departures Low cost fares‚ only 2 types of fares per root No seats assigned‚ no meals Point-to-point roots Higher equipment initialization‚ shorter turn-around times Competitive advantage: Cost structure "The workforce is dedicated to the company. They’re Moonies basically. That’s the way
Premium Airline Southwest Airlines Low-cost carrier