about the author √ section headings which divide the text into different topics √ bold or italicized letters enlarged quotes tables/graphs/charts/maps/ pictures captions bibliography/ references/further reading (2 points) Skimming and Scanning 2. Skim the text by reading the first and last paragraphs. The title of the text mentions the "transformation of marriage". a. Which paragraph tells us how the institution of marriage has been transformed? Check (()
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products and methods based on market condition. Pricing Methods 1. Established Price 2. 2. Leadership price 3. 3. Penetration pricing 4. Skimming the cream policy 5. Charges what the traffic will bear 6. Psychological pricing 7. Established Price 8. 2. Leadership price 9. 3. Penetration pricing 10. Skimming the cream policy 11. Charges what the
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REVIEW 1. Service marketing 2. Product 3. Price 4. Place (distribution) 5. Promotion 1 = mixture of general knowledge 2 = all about product 3 = also a mixture but there is a requirement to give examples 4 = services 5 = all about communication. (see and know: communication model and discuss how the model works.) Distribution intensity: INTENSIVE: Coca-Cola‚ milk‚ bread. Distribution through every reasonable outlet in a market. Where the product is available in every possible
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PRODUCT LIFE CYCLE CONCEPT OF PRODUCTS LIFECYCLE (ELEMENTARY KNOWLEDGE) Product Life Cycle Definition by Philip Kotler: "An attempt to recognise distinct stages in the sales history of the product " PLC concept implies: Products have a limited life. Product sales pass through distinct stages with each stage posing Challenges/Opportunities/ Problems. Profits rise/fall during different stages of product life cycle. Products require different marketing/manufacturing./ finance/ purchase/ HR
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provoke interesting conversations that allows students to form their own opinions. I feel that this book is a quintessential read to understanding the progress of American thought over the last hundred years. With the text students will practice skimming for gist‚ scanning for information‚ reading for comprehension‚ and will be introduced to some new vocabulary. My lesson will begin with a brief lead in activity. Students will be asked the questions from the first activity on handout. I’ll give
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tersebut dapat digunakan untuk produk yang baru maupun yang lama sesuai dengan situasi dan kondisi yang ada. Berikut ini merupakan berbagai pilihan teknik / strategi penentuan harga : A. Stretegi Penentuan Harga Pada Produk Baru 1. Skimming Price Strategi skimming adalah menetapkan harga awal yang tinggi ketika produk baru diluncurkan dan semakin lama akan terus turun harganya. Contoh handphone nokia‚ laptop‚ komputer‚ dan lain sebagainya. 2. Penetration Price / Harga Penetrasi Strategi harga
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considerable range of different pricing strategies. To illustrate one of the latter‚ penetration pricing is a pricing policy where initial profit is sacrificed in order to draw new clients and gain market share . A second pricing tactic is price skimming in which a high starting price is set by the retailer aiming at gaining maximum revenue‚ until competitive products appear leading to a price drop . Last but not least‚ there is competitive pricing which encompasses adjusting prices similar to what
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On October 3‚ 2001 the Japanese consumer electronic company Sony corporation and Swedish telecommunications company Ericsson was established a joint venture called “Sony Ericsson” to make mobile phones. Both companies have stopped making their own mobile phones and combine Sony’s consumer electronics expertise with Ericsson’s technological leadership in the communications sector. In order to market their products‚ Sony Ericsson used the marketing mix strategies which is consist of the “four Ps” such
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customers will purchase the product at the calculated price. AC + Profit markup It is lower than profit maximizing level of pricing Price = Cost of production + Margin of profit Creaming or skimming Selling a product at a high price‚ sacrificing high sales to gain a high profit‚ therefore ‘skimming’ the market. Usually employed to reimburse the cost of investment of the original research into the product – commonly used in electronic markets when a new range‚ such as DVD players‚ are firstly
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How does Fitzgerald tell the story in Chapter 4? Chapter 4 develops the character of Gatsby and questions the reliability of Nick as a narrator. Fitzgerald reveals two different sides of Jay Gatsby and hints at Gatsby’s criminal doings as Gatsby takes Nick to meet some of his questionable acquaintances. Additionally‚ Nick and Jordan’s relationship is introduced and developed. Fitzgerald also employs the use of cinematic cuts which create the effect that the events of the chapter are real. Fitzgerald
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