Table of Contents Table of Contents 2 Chapter 1: Company Profile – Billabong International Ltd 3 1.1 Overview of Billabong 3 1.2 Financial Analysis 3 Chapter 2: Identification and evaluation of Billabong’s global strategy 4 - 7 2.1 4 P’s 4 - 5 2.1.1 Product 4 2.1.2 Promotion 4 2.1.3 Price 5 2.1.4 Place 5 2.2 SWOT Analysis 6 2.3 Current Target Market 7 2.4 Reasons for Billabong’s international expansion 7 Chapter 3: Identification and evaluation of the external environment
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Just the basicsHey I’m Makoa. I’m not just any ordinary 13 year old. My favorite hobbies are tennis and skateboarding. Most important of my hobbies is I’m an avid coder soon to be releasing my new app. My favorite food is sushi with tea. | | | | | | | Ms. AltonRoom 36La Entrada Middle School | Makoa Riso6th Period English Friday‚ September 6th | | | Makoa Riso“The impossible‚ makes the possible‚ possible‚ the possible likely‚ and the likely definite”
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Bowerman and Phil Knight‚ and officially became Nike‚ Inc. on May 30‚ 1971. The company takes its name from Nike the Greek goddess of victory. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+ Air Jordan‚ Nike Skateboarding‚ and subsidiaries including Hurley International and Converse. Nike also owned Bauer Hockey ( later renamed Nike Bauer ) between 1995 and 2008‚ and previously owned Cole Haan and Umbro. In addition to manufacturing sportswear and equipment‚ the
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watch‚ sleep‚ and my house chores and I miss my friends too cause most of the time at school we make happy moments. Summer is fun when you are with your friends and family and theirs so many activities outside like basketball‚ soccer and skateboarding and many more outside activities. My last summer vacation is great because me and my classmate went to the mall we eat at the restaurant‚ we watch movie‚ we buy a remembrance for each other and we have fun and enjoy. Summer is not just
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managers and experts in their respective fields from outside the company to help make the changes needed. They started by purchasing specialist‚ niche market shoe companies like Cole Haan and Hurley so they could focus on the specialty shoes like skateboarding‚ golf‚ and soccer that were missing from their lineup. CEO Knight changed their department structure so that team focus was established to bring on development of products to match their niche market segment. In doing this the company as a whole
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Extreme sports popularity: People enjoy the thrill of having their heart race and their stomach knot‚ and they link these thrills with entertainment and enjoyment. Extreme sports‚ such as BMX biking‚ skateboarding‚ bungee jumping‚ rock or ice climbing‚ and whitewater kayaking fulfill the need for danger and fear. Although traditional sports remain popular‚ still extreme sports popularity is steadily increasing because of different age‚ sex‚ and race‚ media influence‚ degree of danger and fear‚ and
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[pic] Billabong International Ltd. Company Marketing plan By (James) Company History Billabong is a holding company for an Australian brand of surf wear and extreme sports apparel. The company was established by Gordon and Rena Merchant in Burleigh Heads on the Gold Coast‚ Queensland in 1973 and expanded overseas into Japan‚ the USA and Europe through licensing agreements with third parties. Billabong sources its products from manufacturers before attaching their specific
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Case Study Questions: 1. Who are the main players (name and position)? The main players are owner Joel St. Marseille and his mother‚ fulltime manager‚ Connie St. Marseille. 2. In what business or businesses and industry or industries is the company operating? The business is Skadurz Pro‚ which is a store that sells skateboard and snowboard equipment as well as clothing‚ shoes‚ and accessories. The industry is sporting goods. 3. What are the issues and problems facing the company? (Sort them
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eleven-year-old fictional wizard‚ is taken to Hogwarts School of Witchcraft and Wizardry. 4. Flappers seemed rebellious to their parents’ generation‚ because they cut their hair short‚ smoked in public‚ and they broke with 1920s social conventions. 5. Skateboarding originated in Venice‚ California‚ while there was a drought and the swimming pools were empty during the mid-centuries. Exercise 42.2 1. The politician did not know their names‚ did not answer their questions‚ and did not read their stories
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leads a comfortable life. Jimmy is about to experience a medical phenomenon called a night terror. This past week‚ Jimmy has been very active. His parents just bought him a new skateboard and he has been riding it quite often. Along with his skateboarding‚ Jimmy school‚ and chores at home. These various activities have put extra stress on his body‚ causing him to become vulnerable to illness. ------------------------------------------------- Jimmy has to stay home from school because he is
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