ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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CASE WRITTEN REPORT Online Case – HUMAN RESOURCE MANAGEMENT APPLICATIONS by Nkomo‚ Fottler and McAfee Case 90. Page 265. “Surfing the Internet on Company Time” Helen Barnett is a supervisor of 15 customer service representatives for National Insurance‚ a company specializing in home insurance. Helen was surprised on what she was seeing on the computer screen of one of her employees‚ James Erskine‚ a picture of an ongoing sexual act. Customer Service Representatives assist clients with claims
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CASE STUDY A DAY IN THE LIFE QUESTION: 1. How effectively do you think Rachel spent her day? 2. What does the case tell you ask what it is like to be a project manager? Project is a complex‚ non-routine‚ one time effort that is limited by time‚ budget‚ resources and performance specifications and it’s implemented to meet the customer requirements: This case shows a daily working life of Rachel‚ the project manager of large information systems project; the case mainly discussed the way a project
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CASE 2 Harrison T. Wenk III is 43‚ married‚ and has two children‚ ages 10 and 14. He has a master’s degree in education and teachers junior high school music in a small town in Ohio. Harrison’s father passed away two months ago‚ leaving his only child an unusual business opportunity. According to his father’s will‚ Harrison has 12 months to become active in the family food-catering business‚ Kare-Full Katering‚ Inc.‚ or it will be sold to two key employees for a reasonable and fair price. If Harrison
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INTERNET FOR BUSINESS – CASE STUDY WEEK 4 TEAM: The ladies – G7. Members: VoThi Phuong Linh – s3357656 To Nguyen Thu Thao – s3372852 Nguyen Thu Huong – s3357609 Words count: 490. CASE STUDY 4.1 – The implications of globalisation for consumer attitudes With the strong development of the globalisation trend nowadays‚ many companies have invested a lot of money into expanding their e-commerce network to other countries. Along with the expansion is the issue of localisation to penetrate
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Student Self-administered case study Principles of Management ‐ an Introduction Case summary: Case duration (Min): Principles of Management (PoM) 45-60 Introduction to PoM Worldwide This case considers what is meant by management from the perspectives of commercial and not‐for‐profit organisations. Similarities and differences are considered and arguments from two people presented over three short film clips. Consider using role play initially ‐ i.e. make one group of students a profit
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travel in India‚ hit financial turbulence in late 2011 due to mounting debt and a shortfall in expected revenue. Despite restructuring the debt with the help of creditors‚ the airline found it difficult to extricate itself out of its troubles. The case tracks the transformation in the Indian aviation sector as well as the ups and downs of Kingfisher Airlines. It provides information on the complex debt restructuring exercise at Kingfisher Airlines. Introduction: Kingfisher Airlines‚ a leading
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blockage cutting off blood flow to your heart. Cholesterol deposits slowly‚ over decades‚ build up in the vessel wall and cause a decrease in blood flow. A patient with decreased blood flow to the heart may have angina‚ shortness of breath‚ and in some cases a myocardial infarction. 2. Mr. S’s BMI is calculated using his height and weight‚ once I did the calculation I determined that Mr. S’s BMI is 25.8‚ and according to the National Heart Lung and Blood Institute he is categorized as “overweight”‚ but
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Six Fundamentals of Fitness Training Physical fitness is a state of well-being with low risk of premature health problems and energy to participate in a variety of physical activities. –President’s Council on Physical Fitness and Sports (1997) According to the US Government‚ the word “fitness” defies concise definition but is best explained by this chart: Physical Fitness Skills Physiological Health-Related Skill-Related Sports Metabolic Body Composition Agility Team Morphological Cardiovascular
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Strategic Thinking and Strategic Leadership Abstract The purpose of the study is to evaluate and discuss the concepts of strategic thinking and strategic leadership to gain competitive advantage for organizations. For this‚ every aspect related to strategy is discussed. The study starts with introducing the concept of strategy‚ strategic thinking‚ strategy analysis‚ strategic leadership‚ strategic implementation and learning organization. Thus‚ the challenge to managers is to decide on strategies
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