Strategic Case Analysis: COSTCO (Nasdaq: COST) Strategic Management MGT4340 Table of Contents 1.0.0. Executive Summary………………………………………………… 2.0.0. Company History……………………………………………………. 2.1.0. Background……………………………………………………. 2.2.0. Purpose of this study …………………………………………. 3.0.0. External Analysis …………………………………………………. 3.1.0. General Environmental Analysis …………………………. 3.1.1. Demographic Segment ………………………………. 3.1.2. Economic Segment ………………………………… 3.1.3. Political/Legal Segment ……………………………
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Competitive Analysis SWOT analysis of Costco Wholesale Co. Costco Wholesale Corporation is the world’s largest membership warehouse club chain based on sales volume. Sales for the fiscal year ending September 30‚ 2008 were almost $71 billion (www.online.wsj.com). Costco was founded in Kirkland‚ Washington by James Sinegal and Jeffrey Brotman. Costco opened its first warehouse in Seattle‚ Washington‚ on September 15‚ 1983. Costco is headquartered in Issaquah‚ Washington (www.hoovers.com)
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Communication Situation Analysis The rapid advancement of modern technology has empowered us with multitudes of avenues for effective delivery of our communications. The route we chose should be carefully analyzed before use as each delivery may require specific results. Communicating important messages across global or local organizations are complicated‚ and may require special skills or particular medium depending on the audience one is trying to reach. There may also be ramifications in certain
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Performance Analysis of Costco Wholesale Corporation xxxx Strayer University FIN 534: Financial Management Professor: xxxx June 11‚ 2012 Costco Wholesale Corporation Higher interest rates‚ levels of unemployment‚ consumer debt levels‚ and unsettled financial markets are general economic factors that can adversely affect the company’s financial performance. These key elements play an important role in how a company chooses to move forward operationally and financially. Therefore
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Market Summary Our primary target market will be young professionals aged 21-35 who prefer premium and super premium beer. Secondary market are professionals that drink ultra premium beer. This mix does not need to be defined by the typical “strong” taste associated with microbrews. Our variety of beer is broad enough to include more a-typical beer drinkers as well as the higher end microbrew consumer. Liquor stores in our area are stocking larger selections of microbrews‚ this complements
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Amazon.com Situation Analysis Jeffrey Bezos started Amazon.com in 1994‚ after recognizing that Internet usage was growing at a rate of 2‚300 percent a year. Operating from a 400-square foot office in Seattle‚ Jeffrey launched Amazon.com on the Internet in July 1995. Amazon.com mission is to use the Internet to transform book buying into the fastest‚ easiest‚ and most enjoyable shopping experience possible. By the end of 1996‚ his firm was one of the most successful Web retailers‚ with revenues
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Its business model has been copied by several other companies and formed a trend called Uberification (Yang‚ Yang and Wong‚ 2012). Situation Analysis An organization needs to examine and make changes as according to the internal and external environmental factors that may affect company’s performance. SWOT is an organized planning tool which is used here to identify and evaluate issues related
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Situation analysis Overview of the organisation Ranbuild is a prominent steel building company in Australia and has expanded‚ making inroads into diverse overseas destinations for more than 60 years. Ranbuild has grown quickly and led the steel shed building business in Australia; starting the business in Newcastle in 1949 (Ranbuild‚ n.d.). Kerry Packer later bought the company and took it public in the early 1970’s. Starting as R&N steel buildings‚ the company has expanded business with guard
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Geographic Analysis FIGURE 1.1 LOCATION OF LAOAG CITY IN THE PHILIPPINES Brgy. No. 30-A‚ Suyo belongs to the barangays of Component City Laoag City which are in the outlying area. Laoag City is the province Ilocos Norte in Ilocos Region which is part of the Luzon group of islands. Laoag City has a total land area of 12‚747.35 hectares or 127.4735 square kilometers. It consists of 80 barangays‚ 30 of which are urban and 50 are rural barangays. 70.61% of which is disposable and 15.19% are protected
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Costco Wholesale in 2012: Mission‚ Business Model‚ and Strategy By: Courtney Cloud‚ Quinnton Anderson‚ and Ardis Christopher Purpose of this case • To analyze Costco’s business structure and what has made it successful in the industry. Costco Background • The first Costco started in 1983 in Seattle. • Costco was the first low-cost membership chain‚ based off of Price Club. • Jim Sinegal became the co-founder and CEO after being manager under Sol Price at Price Club. • Once Sam’s Club and BJ’s
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