Analysis of Sirius XM Holdings Inc. (SIRI) 2013 Annual Report/10k Filing Preface: SIRI began to be publically traded in August of 1994 at $4.125. The company flourished in the 90’s reaching an all-time high stock value of $61 in February of 2000. Since 2001‚ terrestrial radio revenues have been declining year over year (90% of SIRI revenue). Their stock value crashed to $2.49 in September of 2001. The 2009 recession demolished SIRI’s trade value even further to a penny stock. In the last decade the
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Organization. I plan to conduct a strategic analysis on Sirius XM‚ Inc. I do not have direct access to this company; however‚ I submitted a letter to the Executive Vice President and Chief Administrative Officer‚ Dara Altman‚ requesting access to requested information and data that may not otherwise be available. I will use information from the Sirius XM website‚ the U.S. Securities and Exchange (SEC) 10-K and associated reports for Sirius XM. I also plan to research as much relevant information as
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1. Define the customer/prospect segments. In 1997 XM Satellite Radio was investigating how they could utilize customer segmentation to create a focused target market in their business plan. After proper consideration XM Satellite Radio determined that a multi-segmented approach would be advantageous to their business model. A multi-segmented approach would allow for XM Satellite Radio to tailor certain stations to meet the needs of large populations that share distinct characteristics. This approach
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Satellite radio is a technology that provides a radically new way to listen to radio. XM’s service makes use of advanced satellite capabilities and elaborates terrestrial receiver architecture to deliver a wide array of high quality radio programming nationwide. In early 1998‚ Robert Acker‚ director of strategic planning at XM‚ needs to develop a marketing strategy for this new radio service. There are several decisions that need to be made by the company in order to finalize the business plan. At
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The proposed merger of Sirius Satellite Radio Inc. and XM Satellite Radio Holdings Inc. is expected to benefit consumers of satellite radio products and services; it conforms to the principles of both the Sherman Antitrust Act and current public policy that address the structure of markets‚ the conduct of market participants‚ and the resulting performance of those markets. This document establishes the basis of a position in favor of the merger of the two companies. Antitrust policy is an amalgam
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______________________________________________________________________________ XM Satellite Radio Competing in the New Digital World [pic] ______________________________________________________________________________ This case was written by Professor Michele Greenwald‚ Visiting Professor at HEC Paris‚ for use with Advertising and Promotion: An Integrated Marketing Communications Perspective – 7th edition by George E. Belch and Michael A. Belch. It is intended
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Xm Radio Case Analysis Executive summary XM Satellite Radio’s vision is to provide audio entertainment throughout the continental United States using a satellite-based digital radio broadcast system. Robert Acker‚ director of strategic planning‚ must raise the necessary $1 billion in up-front capital before the company can launch its services. To attract sufficient fund from the potential investors‚ XM needs to provide a realistic plan with high enough return. It requires reliable estimates
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#1-What is Satellite Radio? People all around the world have their favorite radio stations that are preset into car radios‚ flipping between them driving to and from work‚ on errands and around town. The only problem is‚ when traveling too far away from the source station‚ the signal breaks up and fades into static. Most radio signals can only travel about 30 or 40 miles from their source‚ in big market areas. Looking around Canada‚ there are many areas where terrestrial radio is just not available
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Running Head: Satellite Radio 1 Pantina Artis IT 103-005 February 27‚ 2013 Satellite Radio “By placing this statement on my webpage‚ I certify that I have read and understand the GMU Honor Code on http://oai.gmu.edu/honor-code/. I am fully aware of the following sections of the Honor Code: Extent of the Honor Code‚ Responsibility of the Student and Penalty. In addition‚ I have received permission from the copyright holder for any copyrighted material that is displayed on my site. This includes
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Satellite Radio was new technology that many felt would revolutionize the way we listen to radio. It was the first major advancement in radio since FM emerged in the 1960’s. Satellite radio is a radio service broadcast digitally-encoded audio to Earth-based receivers‚ either directly from an orbiting satellite‚ or from the satellite to the receiver via terrestrial repeater station. Receiver radios were primarily in cars but could be in households‚ offices or carried as portable devices. Sirius Satellite
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