"Singapore international airlines strategy with a smile" Essays and Research Papers

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    United Airlines

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    When comparing the airlines‚ three factors must be considered. The financial state of the company now‚ the business structure now‚ and the future outlook of the airline. The airline that clearly demonstrated balance when compared with its competitors is United Airlines. While it is not the best at every category‚ it is competitive in areas such as profit margin and debt-equity ratio. United also was very dominant in most of ratios that didn’t concern itself with covering liabilities. United stands

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    Cathay Pacific Airlines

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    �� Case Analysis Strategic Marketing in Asia ~ CATHAY PACIFIC ~ INTRODUCTION Since its establishment in 1946‚ Cathay Pacific has been a profitable airline company‚ which experienced periodical growth. In 1998 however‚ the airline experienced a loss of US $70 million‚ a stark contrast from earning $218 million in profits in the previous year. For Cathay Pacific‚ this was the first loss experienced by the air carrier since 1963�. Cathay Pacific ’s economic hardship was mainly the result of a

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    Southwest Airlines

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    Southwest Airlines Over 35 years ago‚ Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there‚ on time and at the lowest possible fares‚ and make darn sure they have a good time doing it‚ people will fly your airline. They were right (Southwest Airlines‚ 2004)! What began as a small Texas airline has grown to become one of the largest airlines in the United States

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    Southwest Airlines

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    SOUTHWEST AIRLINES CASE STUDY BY Aurelio Montelongo Jr. June 22‚ 2012 Southwest Airlines is in an environment whose conditions for most in this type of industry have been anything but profitable. So why is it that Southwest Airlines‚ who has been profitable in this volatile market been able to make money? Though Southwest did have a losing quarter it was not due to lack of fliers or its service to its customers‚ but an investment in its fuel hedging cost. As fuel dropped in price‚ Southwest

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    Chinese Culture in Singapore

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    dialect groups‚ religion‚ and many other categories. Therefore the various classification of culture itself may seem endless. The purpose of this report is to identify the Chinese culture in Singapore‚ particularly aspects that are important for foreign businesses. 2.0 The background of Chinese in Singapore The traditional Chinese society basically evolved from Confucian teachings: If you want to rule the state‚ first put your house in order; if you want to put your house in order‚ first

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    of the industry address by Giovanni Bisignani; CEO of the International Air Transport Authority (IATA) - the global regulatory body for airlines states that “the African continent has recorded the highest rate of recovery in profits (6%) after the global recession. Any nation would immensely benefit if it invests enough into any flag carrier or its civil aviation authority. Thus I come to stand against the motion “Ghana International Airlines can only be saved through divestiture.” Mr. Chairman‚ please

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    Southwest Airlines

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    Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama‚ Mobile‚ AL‚ USA. Abstract In an era in which adapting to change means survival‚ it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines‚ one small company has been able to satisfy its customers completely

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    previously closed sectors and countries. The economies of countries are becoming increasingly integrated with one another. Indeed‚ living in today’s globalised era‚ no country has been untouched by the expanding and influential force of globalization. Singapore is no exception‚ as evidenced by her miraculous evolution from a mere fishing village in the past to the cosmopolitan and vibrant metropolis today-------all thanks to globalization. Without the global market‚ it is difficult to imagine how Singapore’s

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    Astro Airlines

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    Deregulation of the airlines in 1978 forced the industry to rethink their business strategy in order to be successful during a period of widespread operating losses due to an economic recession‚ striking air traffic controllers and brutal price wars. The poster child for innovation during this period was Astro Airlines founded in 1980 by its charismatic leader‚ Arthur Burton. Enthusiasm‚ excitement and optimism were watch words used to describe the atmosphere at Astro Airlines in the initial years

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    The Impact of Tourism on Economy of Singapore Introduction Located in the southern tip of Malay Peninsula‚ Singapore is a sovereign city-state and island country in Southeast Asia. By 2012‚ the population of the country was 5.3 million‚ composed by 62 percent citizens and 38 percent permanent residents or foreigners. As a small country with limited resources‚ it is strategized to develop itself as a trading-based and tourism-based country. In 2013‚ there were 15.6 million tourists visited the country

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