Singapore Airlines About Singapore Airlines- Singapore Airlines has come a long way since our founding in 1972‚ evolving from a regional airline to one of the most respected travel brands around the world. We fly one of the youngest aircraft fleets in the world to destinations spanning a network spread over six continents‚ with our Singapore Girl as our internationally-recognisable icon providing the high standards of care and service that customers have come to expect of us. We have made a habit
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Depreciation at Delta Airlines and Singapore Airlines 1. Calculate the annual depreciation expense that Delta and Singapore would record for each $100 gross value of aircraft. (a) For Delta‚ what was its annual depreciation expense (per $100 of gross aircraft value) prior to July 1‚ 1986; from July 1‚ 1986 through March 31‚ 1993; and from April 1‚ 1993 on? Prior to July 1: (100-10)/10 = $9 annual depreciation From July 1‚ 1986 through March 31‚ 1993: (100-10)/15 = $6 annual depreciation From
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SINGAPORE INTERNATIONAL AIRLINES Air travel remains a large and growing industry. Despite being plagued by several factors such as overcapacity‚ commoditization of offerings and cutthroat rivalry to name a few‚ it facilitates economic growth‚ world trade‚ international investment and tourism. This case study will analyze the external factors affecting the airline industry‚ analyze the internal factors affecting Singapore International Airlines (SIA) and critically discuss the different generic
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Strategic Management The Concept of Market Position and The Strategic Objectives Objectives The Concept of Market Position Philip Kolter Ries and Trout The Strategic Objectives Strategic Thrust Strategic Objectives Build Hold Niche Harvest Divest The Concept of Market Position by Philip Kolter Market Leader Market Challenger The firm has a relatively large share of the market‚ but a smaller share than the market leader. Market Follower The firm
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What is the crisis? On the night of 31 October 2000‚ Singapore Airlines Flight SQ006‚ at 11:18 P.M. local time (Taipei)‚ took off from Chiang Kai-Shek Airport (Taipei) heading to Los Angeles (Marketeer‚ 2002). Before the taking off‚ the weather was enormously terrible due to Typhoon Xangasane (Christian Dougoud‚ 2012). There were 159 passengers and 20 crew members on the flight. The pilots were allowed to take the plane off along the 5L (left) runway‚ because 5R (right) runway was under construction
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KINGFISHER AIRLINES Kingfisher Airlines Limited is an airline group based in India Its head office is in Andheri (East)‚ Mumbai and Registered Office in UB City‚ Bangalore. Kingfisher Airlines‚ through its parent company United Breweries Group‚ has a 50% stake in low-cost carrier Kingfisher Red. The airline has been facing financial issues for many years. Until December 2011‚ Kingfisher Airlines had the second largest share in India’s domestic air travel market. However due to a severe financial
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These recommendations are intended to assist the Singapore Airlines in in keeping its pre-eminent position as it continue strives to be one of the best airline companies in the Today’s airline industry. 1) The Singapore Airlines needs to keep its superiority and stay on top of the competition in the international market‚ despite the bad times associated with a global economy or strategies implemented by main competitors. The Singapore Airlines needs to thoroughly understand the plans being pursued
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Singapore Airlines – Case Analysis Situational Analysis Singapore Airlines (SIA) began with the incorporation of Malayan Airways Limited (MAL) in October 1947.The incorporated companies were the Ocean Steamship Company of Liverpool‚ the Straits Steamship Company of Singapore and Imperial Airways. The airline’s first flight was chartered from the British Straits Settlement of Singapore to Kuala Lumpur in April 1947 using an Airspeed Consul twin-engine airplane. SIA has remained competitive
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CRITICAL SUCCESS FACTORS OF SINGAPORE AIRLINES 3 1.2.1 Product/Service Differentiation 3 1.2.2 Human Assets 4 1.2.3 Fleet management 5 1.2.4 Strategic Alliances/Partnerships 5 1.2.5 Superior Service 5 1.3 COMPETITIVE ADVANTAGE STRATEGIES (PORTER’S) 6 1.4 ANSOFF’S PRODUCT/MARKET GRID 8 2.0 REFERENCES/BIBLIOGRAPHY 14 1.0 With reference to Operations Management only‚ discuss how SIA might develop in the future in order to remain competitive. 1.1 Introduction The airline industry is an exclusive
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PROJECT ON: SINGAPORE AIRLINES Introduction: Singapore Airlines Limited (Singapore Airlines) is a Singapore based airline company‚ engaged in providing airline operations‚ airport terminal services and engineering services. It provides both passenger as well as cargo and mail air transportation services to its customers worldwide. The company operates its business through three reportable segments‚ namely‚ airline operations‚ airport terminal and food operations‚ and engineering services.
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