MARKETING PROJECT ASSIGNMENT | SINGAPORE AIRLINES | TEAM MEMBERS: | FANNI LIGABRIEL LOWLAKSHA MEHTALOW SEOW PIN | 17-Sep-11 | | | TABLE OF CONTENTS | PAGES | | | | | EXECUTIVE SUMMARY | 3 | | | | 1 | BACKGROUND | 4 | | OVERVIEW OF ORGANISATION‚ PRODUCT AND BRAND | | | | | 2 | ENVIRONMENT ANALYSIS | | | 2.1 PEST ANALYSIS | 5-6 | | 2.2 SWOT ANALYSIS | 7-8 | | 2.3 MARKETING MIX | 8-9 | | | | 3 | MARKETING STRATEGY EVALUATION | | | 3.1 SEGMENTATION
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Singapore – one of the fastest growing economy and Asia’s commercial capital is the host to a wide array of brands. These brands belong to many different industries; It is a home to brands which have originated in other countries as well as brands which have been born in this country itself. One particular brand that has really caught my interest belongs to the aviation industry. This company has been known for is amazing hospitality‚ courteous crew and one of the best inflight services. This company
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Two of the most important components of the POW program vigorously applied by the War Department in all the camps were the recreation and reeducation programs. The recreation program was intended to occupy the prisoners’ free time with constructive activities designed to overcome the monotony of confinement. The reeducation program attempted to break the grip of Nazi indoctrination by exposing the prisoners to democratic ethos. Reeducation was not without complications. For one thing‚ it could be
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Recommendations to Management While performing the SWOT analysis‚ the several key issues are to be recommended to the management. These recommendations are intended to assist the Singapore Airlines in in keeping its pre-eminent position as it continue strives to be one of the best airline companies in the Today’s airline industry. 1) The Singapore Airlines needs to keep its superiority and stay on top of the competition in the international market‚ despite the bad times associated with a global
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Training Program Development and Delivery The senior leadership of the customer service call center has realized that current practices are damaging the organization’s reputation and without making some serious improvements in training and development the organization will not have a future. Hiring a HR advisor to progress from their current state is the first step in the right direction. The HR advisor is responsible for providing the customer service call center with valuable practices to establish
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2010 Approved Guide Public Houses Valuation Office Agency www.voa.gov.uk Rating Lists 2010 Valuation of Public Houses Approved Guide 2010 Approved Guide Public Houses Contents 1 2 Introduction Basis of valuation 2.1 3 Ascertaining fair maintainable trade 3 3 4 5 5 7 10 11 11 Choice of band Percentage ranges Choice of percentage 12 13 13 14 14 14 15 16 17 17 17 18 18 19 19 20 21 22 23 Liquor sales 3.1 3.2 3.3 3.4 Choice of geographic area
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CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor)‚ which is geographically closed to Singapore‚ were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced demand
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Singapore Airlines’ strategy Singapore Airlines is positioned as a premium carrier with high levels of innovation and excellent levels of service‚ and has made a strategic choice of giving priority to profitability over size. The internal organizational practices outlined in this paper‚ such as continuous people development and rigorous service design are key aspects of operationalizing and sustaining this positioning and strategic choice. At the corporate level‚ SIA follows a strategy of
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...............................................................................2 THE SIA HISTORY ...........................................................................................................................................2 BRAND ELEMENTS ..........................................................................................................................................2 MISSION‚ STRATEGY AND POSITIONING.......................................................................
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Singapore Airline Strenght: Premium product and brand SIA has been at or near the top in premium product rankings since the years. Although the gap has been closing‚ but its leading premium product remains an important differentiator . Meanwhile‚ SIA brands product still remain one of the best known and popularity. Airlines around the world use SIA as the benchmark for product and brand; there cannot be a higher compliment. The logo of Singapore Airline is special.It is a bird‚ inspired by a silver
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