Introduction This report will outline Singapore Airlines (SIA) business’ environment to aid in its future strategy formulation and planning. Firstly‚ this report will analyze the business environment of the organization‚ which is to be considered in its strategy formulation. Next this report will explain the process of strategic planning that is to be implemented in SIA. 2.Company background The Company (SIA) was incorporated as a wholly-owned subsidiary of the Singapore government through Temasek Hldgs
Premium Strategic management
PESTLE ANALYSING FOR SINGAPORE AIRLINE Student name: Xia Zi Wen Course: Advanced Diploma Module: corporate strategy 1.0 Introduction In this essay‚ I am going to analyse the state of the market and prospects for the Singapore airline industry‚ especially on Singapore Airline‚ by using PESTLE tool. 1.1 Background Singapore Airline’s history can be tracked down to 1st May 1947‚ and more new aircraft were added to Singapore Airline (Malaysia-Singapore Airline) in the 1950s to 1960s
Premium Singapore Airlines Qantas Airline
COMPANY PROFILE Singapore Airlines Limited REFERENCE CODE: FDB4E7D4-81AF-4E6E-8771-7F06202C7046 PUBLICATION DATE: 20 Feb 2015 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Singapore Airlines Limited TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts................................................................
Premium Singapore Airlines Airline Cargo airline
SINGAPORE INTERNATIONAL AIRLINES Air travel remains a large and growing industry. Despite being plagued by several factors such as overcapacity‚ commoditization of offerings and cutthroat rivalry to name a few‚ it facilitates economic growth‚ world trade‚ international investment and tourism. This case study will analyze the external factors affecting the airline industry‚ analyze the internal factors affecting Singapore International Airlines (SIA) and critically discuss the different generic
Premium Airline Low-cost carrier Singapore Airlines
Since its official formation dating back to 1947‚ Singapore Airlines have founded its business on world-class service quality in the airline industry. Such a reputation is built on core aspects of the airlines service delivery which includes features like the friendly service‚ prompt flights and in-flight entertainment system. As consumers‚ we only see these final outcomes and therefore‚ often forget that these qualities are a product of much planning‚ trial and of course - teamwork. The efficient
Premium Motivation Singapore Airlines Decision making
The Analysis of Burberry’s Sustainable Competitive Advantage base on its Resources and Capabilities Introduction Burberry is a British luxury brand founded by Thomas Burberry in 1856‚ which design‚ sources manufactures and distributes high quality apparel and accessories for men‚ women and children. Burberry “has been defined by an overt Brutishness‚ a trio of instantly recognizable icons (the trench coat‚ the trademark check‚ and the ‘prorsum’ knight logo)‚ and a deft creativity that ensure
Premium Retailing
Chapter 3 – Strategic Capability In the previous chapter‚ we learned how to analyse the environment that surrounds a company. But‚ it is also important to study the internal strategic capabilities of the firm‚ because‚ since your competitors are in the same environment‚ that is what distinguishes the companies performances. Foundations of Strategic Capability Strategic Capabilities can be defined as the resources and competences (strategic assets) of an organisation needed for it to
Premium Strategic management
What are the particular resources and capabilities that McDonalds has been relying upon for its recent turnaround? After longstanding growth within the fast food industry‚ McDonald’s began to experience a decline in their annual earnings in the late 90’s. Prior to the decline‚ McDonald’s was a segment leader within the fast food industry and was widely recognized for its outstanding service and quality. Once known as the benchmark company by industry insiders‚ McDonald’s began to lose sight of
Premium Hamburger Burger King Fast food restaurant
Sony has numerous resources and capabilities ranging from tangible to intangible that give them their own unique competitive advantage as well as put them in positions that could potentially hurt their growth and strategy. Sony in the past has made bad strategic decisions in aspects of which technology they pursue. When video tapes were becoming popular Sony’s BetaMax was a failure and now today the Sony brand is leading with their involvement with the Blu-ray. The gaming industry has seen increasing
Premium Blu-ray Disc Sony
Depreciation at Delta Airlines and Singapore Airlines 1. Calculate the annual depreciation expense that Delta and Singapore would record for each $100 gross value of aircraft. (a) For Delta‚ what was its annual depreciation expense (per $100 of gross aircraft value) prior to July 1‚ 1986; from July 1‚ 1986 through March 31‚ 1993; and from April 1‚ 1993 on? Prior to July 1: (100-10)/10 = $9 annual depreciation From July 1‚ 1986 through March 31‚ 1993: (100-10)/15 = $6 annual depreciation From
Premium Depreciation