Singapore – one of the fastest growing economy and Asia’s commercial capital is the host to a wide array of brands. These brands belong to many different industries; It is a home to brands which have originated in other countries as well as brands which have been born in this country itself. One particular brand that has really caught my interest belongs to the aviation industry. This company has been known for is amazing hospitality‚ courteous crew and one of the best inflight services. This company
Premium Flight attendant Singapore Airlines
An Airbus A380 plane operated by Singapore Airlines was forced to make an emergency landing in Azerbaijan due to loss of cabin pressure. The plane was flying from London to Singapore and had 467 passengers and 27 crew members on board. The airline said that oxygen masks were deployed and the aircraft landed "uneventfully" at the Baku airport. It said that none of the passengers or crew was injured and that it was investigating what caused the problem. Nathan Phelps‚ an electrical supervisor from
Premium Singapore Airlines Airline Qantas
Singapore Airlines’ strategy Singapore Airlines is positioned as a premium carrier with high levels of innovation and excellent levels of service‚ and has made a strategic choice of giving priority to profitability over size. The internal organizational practices outlined in this paper‚ such as continuous people development and rigorous service design are key aspects of operationalizing and sustaining this positioning and strategic choice. At the corporate level‚ SIA follows a strategy of
Premium Singapore Airlines Airline
3.0 Resources and capabilities This paragraph begins by laying out the theoretical dimensions: Resources and capabilities Definition of resources In order to get a deeper understanding of the concept resources‚ a definition can shed some light on this matter. While a variety of definitions of the term resources have been suggested in the literature of resources‚ this paper introduces the definition first suggested by Teece et al. (1997) who determined resources as ‘firm – specific assets that
Premium Entrepreneurship Entrepreneur Resource
Singapore Airline Strenght: Premium product and brand SIA has been at or near the top in premium product rankings since the years. Although the gap has been closing‚ but its leading premium product remains an important differentiator . Meanwhile‚ SIA brands product still remain one of the best known and popularity. Airlines around the world use SIA as the benchmark for product and brand; there cannot be a higher compliment. The logo of Singapore Airline is special.It is a bird‚ inspired by a silver
Premium Singapore Airlines Singapore Changi Airport Singapore
Physical resources and capabilities 1. Changi Airport Government and SIA had invested in the Changi Airport together. It includes facilities such as hangar‚ maintenance center‚ and catering center‚ those facilities can be used by SIA‚ but also the customers of other airline company. So those services in Changi airport are not unique for SIA. Airport service is valuable and important for SIA or other airlines company. Low unique and high valuable‚ then it is not SCAs. 2. Planes: SIA have 22%
Premium Airline Airport Singapore Airlines
emeraldinsight.com/0960-4529.htm MSQ 15‚3 A case study of service failure and recovery within an international airline David Bamford Manchester School of Management‚ UMIST‚ Manchester‚ UK‚ and 306 Tatiana Xystouri Ministry of Finance‚ Nicosia‚ Cyprus Abstract Purpose – This paper seeks to examine the effectiveness of internal processes of service quality recovery for an international airline. Design/methodology/approach – An action research methodology was adopted. The research involved: a review
Premium Service system Service Customer service
Summary 03 2 Resource Demands 04 2.1 Financial Resources 2.2 Human Resources 04 2.3 Physical Resources 05 2.3.1 Location 05 2.3.2 Technological Resources 05 2.3.3 Marketing 06 2.3.4 Infrastructure Resources 06 2.4 Intangible Resources 06 2.4.1 Brand 07 2.4.2 Reputation 07 2.4.3 Goodwill 07 2.4.4 Organizational Values 07 2.5 Value Chain Analysis 07 3 Resource Availability 09
Premium Management Risk Strategic management
innovate is to die” (Freeman‚ 2005‚ p.266). We could define the innovation as “… (innovation) life cycle is an S-shaped logistic curve consisting of three distinct phases: emergence (the development of the product or service‚ its manufacturing capabilities‚ and its place in the market)‚ growth (where the product family pervades the market). and maturity (where the market issaturated and growth slows)” (William G. Howard‚ 1992). The satisfaction of customers are unlimited‚ they always want new products
Premium Intel Core Innovation Intel Core 2
The Airline is one of the major industries in the world today and is majorly affected by Michael Porter’s Five Forces model. In case of the Airline industry‚ this is the most important force today‚ especially since the market is completely saturated. There are more service providers than needed in both local as well as international markets. The airlines are continually competing against each other in terms of prices‚ technology‚ in-flight entertainment‚ customer services and many more areas. One
Premium Strategic management Airline Customer service