SINGAPORE AIRLINES: WHAT IT TAKES TO SUSTAIN SERVICE EXCELLENCE – A SENIOR MANAGEMENT PERSPECTIVE Jochen Wirtz and Robert Johnston1 Published in: NUS Business School Research Paper Series‚ December 2001 1 Jochen Wirtz is Associate Professor of Marketing with the NUS Business School‚ Faculty of Business Administration‚ National University of Singapore‚ 17 Law Link‚ Singapore 117591‚ Tel: +65-8743656‚ Fax: +65-7795941‚ E- mail: fbawirtz@nus.edu.sg‚ Http://www.nus.edu.sg; Robert Johnston
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Introduction Singapore Airlines was founded in the year 1947 as the Malayan Airways Limited (MAL) during the British invasion at the Tanah Melayu. After the events Independence in 1957‚ the Malayan Airways Limited has changed its name to Malayan Singapore Airlines (MSA). However‚ the company name should be changed again as a result of the separation of Singapore from Malaysia in 1965. This company was separated in two different entities which are the Malaysian Airlines (MAS) and the Singapore Airlines (SIA)
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Singapore airlines (SQ) are one of the best and most famous airlines in the world with great service and great airplane with airbus and superbus. Singapore airlines began in 1947 with Malaysia airways. On 16 September 1963‚ the Federation of Malaysia was born and the Airline became known as Malaysian Airways. In May 1966‚ it became Malaysia-Singapore Airlines. In 1972‚ Malaysia-Singapore Airlines split up to become two entities - Singapore Airlines and Malaysian Airline System. That change was used
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Introduction “Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees.” Singapore Airlines’ Mission Statement The company has come a long way since its foundation in 1972 (Singapore Airlines [SIA]‚ 2014a). It grew from a regional airline to one of the most recognized carriers in the world. In 2006‚ with its icon‚ Singapore Girl‚ and its premium class offer‚ Singapore Airlines
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1.0 Introduction – Singapore Airlines Ltd Singapore Airlines (SIA) once again is hitting the headlines with plans to restart the world’s longest commercial flight between Singapore and Los Angeles‚ and Newark with the fuel efficient ultra-long-range Airbus-350s in 2018; its new First Class and Business Class designs launched on its next batch of 5 A380 superjumbos in 2017. In 2013‚ SIA made a strategic decision to cut long haul direct flights to New York & Los Angeles after high fuel charges and
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COMPANY PROFILE Singapore Airlines Limited REFERENCE CODE: FDB4E7D4-81AF-4E6E-8771-7F06202C7046 PUBLICATION DATE: 20 Feb 2015 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Singapore Airlines Limited TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts................................................................
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case Of Singapore Airlines Prepared by: Mai El Haddad‚ Siyuan Wu‚ Wenyan Tang and Talisa Maulgue TABLE OF CONTENTS Introduction........................................................................................................................................................................ 2 Overview of the industry............................................................................................................................................... 2 Singapore Airlines ......
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PESTLE ANALYSING FOR SINGAPORE AIRLINE Student name: Xia Zi Wen Course: Advanced Diploma Module: corporate strategy 1.0 Introduction In this essay‚ I am going to analyse the state of the market and prospects for the Singapore airline industry‚ especially on Singapore Airline‚ by using PESTLE tool. 1.1 Background Singapore Airline’s history can be tracked down to 1st May 1947‚ and more new aircraft were added to Singapore Airline (Malaysia-Singapore Airline) in the 1950s to 1960s
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Singapore Airlines About Singapore Airlines- Singapore Airlines has come a long way since our founding in 1972‚ evolving from a regional airline to one of the most respected travel brands around the world. We fly one of the youngest aircraft fleets in the world to destinations spanning a network spread over six continents‚ with our Singapore Girl as our internationally-recognisable icon providing the high standards of care and service that customers have come to expect of us. We have made a habit
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Depreciation at Delta Airlines and Singapore Airlines 1. Calculate the annual depreciation expense that Delta and Singapore would record for each $100 gross value of aircraft. (a) For Delta‚ what was its annual depreciation expense (per $100 of gross aircraft value) prior to July 1‚ 1986; from July 1‚ 1986 through March 31‚ 1993; and from April 1‚ 1993 on? Prior to July 1: (100-10)/10 = $9 annual depreciation From July 1‚ 1986 through March 31‚ 1993: (100-10)/15 = $6 annual depreciation From
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