Assessing Corporate Culture: Southwest Airlines Q Organizational Philosophy‚ Mission‚ Vision‚ Values Southwest Airlines clearly outlines their values in their corporate mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit (www.southwest.com). This mission both describes the company ’s approach to its workforce‚ and the customer at large. Rather than
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article from The Straits Times dated 25th February 2008‚ entitled “January inflation may be as high as in 70s oil crisis”. Literature In this paper‚ our main objective is to explain the inflation process that is ongoing in Singapore today and our views on how the Singapore government can effectively tackle this situation. The proposed solution is derived by comparing and analyzing the various methodologies used to control inflation. The analysis done in this paper is approached from a micro to
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Segmentation of market Using demographic and behavioral segmentation Singapore flyer can segment its market. Using demographic segmentation‚ we have targeted the age group and the income group factor. Firstly‚ for the age group‚ Singapore flyer should segment the market into four different age groups. They are the children‚ youths‚ adults and elderly. We have chosen to target the youths and adults (age 13 to 45)‚ mainly because they are the ones who are willing to spend their money for entertainment
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Eduard Romanenko‚ Li Guoxu‚ Denion Galimuna Country Profile: Singapore With the population of only 5.18 million people and the total area of 710 sq km (189th among other countries)‚ as of 2010 according to the World Bank database‚ Singapore is the 14th largest exporter and the 15th largest importer in the world. The total trade volume of the country in 2010 comprised USD 662‚ 658 bln contributing to trade to GDP ratio of 317.42%‚ the highest in the world. As Figure 1 demonstrates‚ since 1981 the
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1. Threat of New Entrants - The easier it is for new companies to enter the industry‚ the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known as barriers to entry. Some examples include: • Existing loyalty to major brands • Incentives for using a particular buyer (such as frequent shopper programs) • High fixed costs • Scarcity of resources • High costs of switching companies • Government restrictions or legislation Power of Suppliers
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Emirates Airline is one of the five world leading airline companies founded in 1985. It was awarded the “World’s Best Airline” by Skytrax at the 2013 World Airline Awards. In addition Emirates Airline was awarded the “Best Middle East Airline” and for the ninth year in a row “World’s Best Inflight Entertainment”. Emirates Airline serves over 39 million customers a year based on 2013 data. Nonetheless as every other business‚ Emirates Airline faces its own challenges. The company needs to update
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particular airline. Delta as we know it today‚ traces its roots way back to 1924. Huff Daland Dusters was founded as the world’s first aerial crop dusting organization. In 1928 the company became Delta Air Service‚ and the following year Delta carried its first passengers over a route stretching from Dallas‚ Texas to Jackson‚ Mississippi with stops in Shreveport and Monroe‚ Louisiana. In 1941‚ the company moved its headquarters from Monroe to Atlanta‚ Georgia. Deregulation of airline industry in
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1) How does this company make money even when other airlines don’t? What are the most important contributors to its financial success? ANS: - Southwest airlines founded specially to create intrastate between Dallas and Texas and their main agenda is to provide services at low cost as compared to other airlines. Even it’s very competitive to achieve this goal but southwest succeeded by keeping operations simple and consistent‚ cost saving strategy and meet customer expectation(on-time) at low cost
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Emirates Airline: Penetrating the North American Market Emirates Airline is known for going against conventional thinking when running its business. Thus far‚ this strategy has been profitable for the company. In November 2001‚ the airline announced that it would begin a 13 ½ non-stop flight from Dubai to New York starting in June of 2003. However a postponement in the delivery of the Airbus A380-800 aircraft that would service the new route has caused a delay. This will be Emirates’ attempt
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Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama‚ Mobile‚ AL‚ USA. Abstract In an era in which adapting to change means survival‚ it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines‚ one small company has been able to satisfy its customers completely
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