SINGAPORE AIRLINES: WHAT IT TAKES TO SUSTAIN SERVICE EXCELLENCE – A SENIOR MANAGEMENT PERSPECTIVE Jochen Wirtz and Robert Johnston1 Published in: NUS Business School Research Paper Series‚ December 2001 1 Jochen Wirtz is Associate Professor of Marketing with the NUS Business School‚ Faculty of Business Administration‚ National University of Singapore‚ 17 Law Link‚ Singapore 117591‚ Tel: +65-8743656‚ Fax: +65-7795941‚ E- mail: fbawirtz@nus.edu.sg‚ Http://www.nus.edu.sg; Robert Johnston
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STRATEGIC MANAGEMENT PROF. FRANCESCO CASTELLANETA CAROLINA PIRES CATARINA PIRES FÁBIO VIEGAS FRANCISCA SILVA MANUEL COSTA MIGUEL SIMÕES 1ST TRIMESTER 2014/2015 Carolina Pires | 152114133 Catarina Pires |152114067 Fábio Viegas |152114135 Francisca Silva |152114156 Manuel Costa | 152114141 Miguel Simões | 152114028 CONTENTS 005 022 INTRODUCTION VALUE CHAIN ANALYSIS 024 007 EXECUTIVE SUMMARY 009 INDUSTRY ANALYSIS 009 PEST ANALYSIS 011 PORTER’S FIVE FORCES FRAMEWORK 013 SEGMENTATION 018
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Singapore airlines (SQ) are one of the best and most famous airlines in the world with great service and great airplane with airbus and superbus. Singapore airlines began in 1947 with Malaysia airways. On 16 September 1963‚ the Federation of Malaysia was born and the Airline became known as Malaysian Airways. In May 1966‚ it became Malaysia-Singapore Airlines. In 1972‚ Malaysia-Singapore Airlines split up to become two entities - Singapore Airlines and Malaysian Airline System. That change was used
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Nanyang institute of management | Singapore Airlines’ Marketing Issues | BSMAN BSHSP 3008 Marketing for Managers | | Stacie Huynh Bao Tran | 06-Aug-12 | | Executive Summary Singapore Airlines is one of the world’s top ranked carriers. They have been constantly a successful organization for the factual understanding of the needs and wants of its target market. They provide products and services in excellence standard to meet its demand‚ implement an active marketing orientation
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case Of Singapore Airlines Prepared by: Mai El Haddad‚ Siyuan Wu‚ Wenyan Tang and Talisa Maulgue TABLE OF CONTENTS Introduction........................................................................................................................................................................ 2 Overview of the industry............................................................................................................................................... 2 Singapore Airlines ......
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Introduction This report will outline Singapore Airlines (SIA) business’ environment to aid in its future strategy formulation and planning. Firstly‚ this report will analyze the business environment of the organization‚ which is to be considered in its strategy formulation. Next this report will explain the process of strategic planning that is to be implemented in SIA. 2.Company background The Company (SIA) was incorporated as a wholly-owned subsidiary of the Singapore government through Temasek Hldgs
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recommendations would be provided‚ in attempts to correct any existing or identified issues‚ such that SIA would be able to boast higher profit margin and substantial growth within the next few years. The History of the Singapore Airline (SIA) The history of SIA is traced starting from 1 May 1947 where the Malayan Airways Limited (MAL) is under the twin-engine Airspeed consul scheduled service. The main route were from Kallang Airport to 3 states of Malaysia‚ namely Kuala Lumpur
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Introduction Singapore Airlines was founded in the year 1947 as the Malayan Airways Limited (MAL) during the British invasion at the Tanah Melayu. After the events Independence in 1957‚ the Malayan Airways Limited has changed its name to Malayan Singapore Airlines (MSA). However‚ the company name should be changed again as a result of the separation of Singapore from Malaysia in 1965. This company was separated in two different entities which are the Malaysian Airlines (MAS) and the Singapore Airlines (SIA)
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CROSS CULTURAL MANAGEMENT RESEARCH Key Course Concepts “Organizational Culture has been defined in several different ways. In its most basic form‚ organizational culture can be defined as the shared values and beliefs that enable members to understand their roles and the norms of the organization” (Hidgetts‚ Luthans‚ & Doh‚ pg. 10). Practices of each Company Starbucks Starbucks embraces diversity to create a place where all employees can be themselves and treat each other with
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IBUS2001 notes Globalisation and cross cultural management Case: globalisation of health care- shortage of radiologists in the US and demand is twice as large as the rate of graduation. Solution is to send images over the internet to be interpreted by radiologists in India? In 2004 170‚000 foreigners visited India for medical treatments and is expected to grow at 15% for the next several years. Globalisation: The shift toward a more integrated and interdependent world economy. Globalisation
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