EXECUTIVE SUMMARY Singapore Airlines (SIA) is one of the world’s leading players of the international airline industry. The Singapore Girl carrier‚ it is a prominent brand in providing high quality service standards to its customer. The current pressures of the contemporary business setting necessitate change on its managerial strategies. There are problems and issues in its operations like serving customers with high expectations and competitive pressures including technology innovations
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Daniel Chan on the story of Singapore Airlines (SIA) and Singapore Girl‚ it has in fact bring us a lot of thought and the strategies which SIA has used which attain SIA becomes one of the world’s leading airlines company. While SIA is one of the world ’s leading carriers with an advanced fleet and it is internationally respected as the innovative market leader combining a quality product with first-rate service. Being an international company in the competitive global business environment‚ it has to
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Singapore International Airlines: Company Analysis [pic] A Marketing Study in partial fulfillment of the Module ADPM/01 Supervised by Ms. Charmie Jayaweera Abstract This report is a comprehensive study on the chronological overview of the Singapore International Airlines (SIA) and gives a brief profile of its various businesses. The report then identifies and discusses the influence of the environmental factors that have given it a dominant position in the global airlines industry
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Airways. In 1947‚ Malayan Airways operated services between Singapore‚ Kuala Lumpur‚ Ipoh and Penang. During 1972‚ where Malaysia -Singapore Airline (MSA) split in two entities‚ name Malaysian Airline System and Singapore Airlines. Since then‚ SIA has emerged as one of the top international airlines in the industry (SingaporeAirlines‚ 2012). SIA was ranked 17th in Fortune magazine’s list of most admired companies in 2007‚ the only airline to make it in the top 50. The company also consistently receives
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Business Etiquette Lists of business etiquette ‘do’s and do not’s’ can be pages in length and while they are a useful starting point in cultural knowledge‚ they do not bring about cultural strategic thinking. Business etiquette closely mirrors cultural values so having an understanding of the overall concepts of a culture (such as it being high-context‚ high-diplomacy‚ low assertiveness‚ high power distance‚ relationship-based‚ etc). Understanding these concepts along with relevant examples
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International Business Singapore Culture and Values of Singapore Jake Pimm Fall Semester 2009 INBU 4300-001 Dr. Lymberopoulos Introduction ___________________________________________________ Singapore is a Republic with a mulit-racial population of over 4 million people. It is an attractive place to do business for different reasons such as its considerable international trading‚ an international business center with its large number of multi-national companies‚ and
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Leading Asia-Pacific carrier Singapore Airlines (SIA) is caught between a rock and a hard place‚ much like any other airline in this prolonged global recession. Positioned as a premium global brand‚ SIA is struggling in 2009 to offset a decline in demand in the commercial sector. This‚ coupled with losses from hedging fuel‚ higher unit costs‚ and taking delivery of five Airbus 380s by January 2010 or risk paying heavy penalties for delay‚ the airline‚ which flies to about 35 countries‚ must rely
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them; Financial statement A financial statement (or financial report) is a formal record of the financial activities of a business‚ person‚ or other entity. In British English including United Kingdom company law a financial statement is often referred to as an account‚ although the term financial statement is also used‚ particularly by accountants. For a business enterprise‚ all the relevant financial information‚ presented in a structured manner and in a form easy to understand‚ are called
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New Organizational Structures Network Structure This modern structure includes the linking of numerous‚ separate organizations to optimize their interaction in order to accomplish a common‚ overall goal. An example is a joint venture to build a complex‚ technical systems such as the space shuttle. Another example is a network of construction companies to build a large structure. Virtual Organization This emerging form is based on organization members interacting with each other completely‚ or
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Learnings from Singapore Airlines Case Study This document focuses from the perspective of teachings from class 1 of Marketing. The teachings of the class 1 are: Value for the customers‚ customer satisfaction‚ marketing approach‚ profit making at a superior service and building relationship with customer Singapore airlines goal is service excellence at a profit. Service excellence is achieved by providing a value for the
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