are the foundations of Southwest’s competitive advantage? Southwest Airlines’ successful and profitable business model has been driven by several strategies: high aircraft utilization; standard fleet; charismatic leadership; low fare carrier; excellent customer service practice; attractive frequent flier program; innovative and creative marketing program; performance focused organizational culture; strategic human resources management and a lean operations. Southwest fleet is made up of mainly
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Airways. In 1947‚ Malayan Airways operated services between Singapore‚ Kuala Lumpur‚ Ipoh and Penang. During 1972‚ where Malaysia -Singapore Airline (MSA) split in two entities‚ name Malaysian Airline System and Singapore Airlines. Since then‚ SIA has emerged as one of the top international airlines in the industry (SingaporeAirlines‚ 2012). SIA was ranked 17th in Fortune magazine’s list of most admired companies in 2007‚ the only airline to make it in the top 50. The company also consistently receives
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Human resource management 1 Model of strategic Human resource management 3W 1H = Strategic Human resource management What -> aligning HR to strategic goals and objectives to improve business performance? Why -> providing organisations with sustainable competitive advantage Who -> HR taking role of the consultant to support and assist line managers in their operation? (People are assets to the company) How -> Developing HR programmes that enhances organisational performance through human
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Southwest Airlines: Using Human Resources for Competitive Advantage Executive Summary Southwest was founded in 1971 with a fleet of three Boeing 737 aircraft. Headquartered at Love Field in Dallas‚ the airline followed a strategy of low fares‚ few frills‚ and excellent customer service. Early on‚ the airline faced many political and regulatory challenges including the Wright Amendment‚ which prohibited the carrier from offering direct service into Love Field from any state other than Texas
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week from the discussion date. By doing this BTL would know the outcome and the understanding of the employees with regards to the product or discussion. 43 Importance of Lifelong Learning 43 Introduction to the Importance of Human Resource Planning Human Resource Planning is essential for continuation of the
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GROUP MARKETING PROJECT ASSIGNMENT | SINGAPORE AIRLINES | TEAM MEMBERS: | FANNI LIGABRIEL LOWLAKSHA MEHTALOW SEOW PIN | 17-Sep-11 | | | TABLE OF CONTENTS | PAGES | | | | | EXECUTIVE SUMMARY | 3 | | | | 1 | BACKGROUND | 4 | | OVERVIEW OF ORGANISATION‚ PRODUCT AND BRAND | | | | | 2 | ENVIRONMENT ANALYSIS | | | 2.1 PEST ANALYSIS | 5-6 | | 2.2 SWOT ANALYSIS | 7-8 | | 2.3 MARKETING MIX | 8-9 | | | | 3 | MARKETING STRATEGY EVALUATION | | |
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The importance of Human resource Assignment 1 Human resource is the set of individuals who make up the workforce of an organization and crucial for the success of the organization. Human resource is the most valuable asset to any organization and huge investment is made for the development to enhance the value. Organizations are comprised of three types of major assets that are needful to an organization’s ability to produce goods and services‚ namely‚ Financial assets‚ Physical assets and Intangible
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Singapore International Airlines: Company Analysis [pic] A Marketing Study in partial fulfillment of the Module ADPM/01 Supervised by Ms. Charmie Jayaweera Abstract This report is a comprehensive study on the chronological overview of the Singapore International Airlines (SIA) and gives a brief profile of its various businesses. The report then identifies and discusses the influence of the environmental factors that have given it a dominant position in the global airlines industry
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National University of Ireland‚ Dublin (University College Dublin) Bachelor of Science 43 Group E (Singapore) Tentative Academic Term Module Code Core Modules Welcome Orientation Program Induction Term 1 (Stage 2) Term 2 (Stage 2) ECON2001S Economic Policy and the Global Environment HRM2001S HRM: Strategy and Policy Module Title Course commencement date: 24 April 2013 Course completion date: 25 October 2014 Course duration: 18 months Start of Term 27 Apr 2013 27 Apr 2013 24 Apr 2013 12 Jun 2013
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Singapore Airlines - An Excellent Asian Brand Think about one of the strongest brands from Asia‚ and chances are that Singapore Airlines and its long-serving‚ almost iconic Singapore Girl easily come to mind. Singapore Airlines has consistently been one of the most profitable airlines globally‚ and has always had the reputation of a trendsetter and industry challenger. There are several good reasons for this. Most relates directly to the strong brand management driven primarily by the Singapore
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