1.) What is Sift Cupcake and Dessert Bar’s present strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fits the competitive approach that Sift is taking? Explain. Sift made a decision to diversify their products from not only cupcakes‚ but to a more traditional desert style menu to reach a broader market. Incorporated a marketing strategy that includes promoting business through various platforms such as radio and social media outlets. Participates in
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Sift Cupcake and Dessert Bar Business Policy and Decision Making Dr. Ron Woods‚ Sr. March 26‚ 2015 By: Felix Delmonte Everglades University Sift Cupcake and Dessert Bar Company History In 2006 Andrea Ballus was planning to have cupcakes for her wedding in California but found a void of cupcake designers in the area‚ forcing her to bring them from Las Vegas to California. in 2007 they decided to open a cupcake shop in Cotati‚CA with $15‚000 bonus from her job at Nestle‚ $14‚000 from her husband
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Features Market Size and Growth Rate Nationwide cupcake sales projected to rise another 20% between 2009 and 2014 Retail bakery sales expected to grow 8.1% per year on average through 2014 106 cupcakeries in the bay area Sift estimates net sales of around $961‚000 in 2010 Number of Rivals As of November 1‚ 2010‚ there were 106 cupcakeries in the bay area Hundreds of additional bakeries‚ dessert bars‚ and other commercial venues also selling cupcakes Grocery stores and big box in-store bakeries
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Albert 0922 766 6578 MKT Pangan‚ Emmanuel 0925 839 0864 MGT Purugganan‚ Kisha 0917 922 9775 CAMMKT Tui‚ Camille 0917 817 0789 FIN CASE 3 Sift Cupcake and Dessert Bar Written Case Analysis I. INTRODUCTION A. Case Background Executive Summary Sift Cupcake and Dessert Bar had its third successful cupcake shop in Santa Rosa‚ California. The owners and managers‚ which is composed of family members and best friend‚ are now in a dilemma on preparing
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Since they entered the snack food market in 1919‚ Hostess introduced their classic Hostess CupCake and their famous Twinkies‚ which were invented in 1930 and became their best-selling snack cake. Less than a century later‚ Hostess filed for Chapter 11 bankruptcy protection in 2004. Hostess managed to fend off the temptation to sell and emerged from bankruptcy in 2007. However‚ in an article detailing Hostess’s recent past Steven Bertoni explains‚ “After over a decade of failing health that saw two
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Beautiful Experiences of Nature Nature is indestructible‚ although it can give you experiences you will keep in mind forever. The poem‚ “It Sifts from Leaden Sieves” by Emily Dickenson tells us about nature and its experiences that beautify the life and death of humans. Nature here means seasonal weather such as winter and summer. The word “it” is symbolic‚ representing the speaker in this poem. This poem talks about the nature of snow and its effects on the environment: “To Stump‚ and Stack – and
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city” put specialty cup cakes on the market and introduced many people to the art of specialty cupcakes. And on page C-33 it says “the cupcakery business is expected to grow 20% between the years 2009 and 2014. This trend influenced the hit TV show Cupcake Wars. Which many people watch and helps bring free advertisement to the art of cupcakes. 2. How strong are the competitive forces confronting Sift and other specialty bakers? Which one of the five competitive forces is the strongest? Prepare a
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About Cupcakes The cupcake evolved in the United States in the 19th century‚ and it was revolutionary because of the amount of time it saved in the kitchen. There was a shift from weighing out ingredients when baking to measuring out ingredients. According to the Food Timeline Web‚ food historians have yet to pinpoint exactly where the name of the cupcake originated. There are two theories: one‚ the cakes were original cooked in cups and two; the ingredients used to make the cupcakes were measured
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The Industrial Revolution began in England in the late 1700’s. The Industrial Revolution was a time of new inventions‚ products‚ and methods of work. Communication and Banking in the Industrial Revolution Communication became easier during the Industrial Revolution with such inventions as the telegraph. In 1837‚ two Brits‚ William Cooke (1806-1879) and Charles Wheatstone (1802-1875)‚ patented the first commercial electrical telegraph. By 1840‚ railways were a Cooke-Wheatstone system‚ and in 1866
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How to make chocolate cupcakes? * Chocolate Cupcakes Prep Time: 15 Min Cook Time: 15 Min Ready In: 30 Min Servings 16 Ingredients * 1 1/3 cups all-purpose flour * 1/4 teaspoon baking soda * 2 teaspoons baking powder * 3/4 cup unsweetened cocoa powder * 1/8 teaspoon salt * 3 tablespoons butter‚ softened * 1 1/2 cups white sugar * 2 eggs * 3/4 teaspoon vanilla extract * 1 cup milk Directions
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