Singapore Airlines by Lau Geok Theng with the assistance of Leong Wai Yee In September 2010‚ senior executives of Singapore Airlines (SIA) were wondering what strategic thrusts they should adopt over the next ten years in order to remain competitive and profitable. The company had just announced increases in fares averaging S$200 (US$148) more for economy seats and S$1‚000 (US$743) more for premium seats‚ given the improved economic climate and increased air passenger counts in recent months
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CASE 3 – SINGAPORE AIRLINES GROUP IDENTIFY ISSUES 1. Global financial crisis (mid 2007 onwards) - further burdened by the collapse of some of the largest financial institutions in the world. b. As demand for air travel is significantly impacted by income levels‚ customers tend to be more price sensitive during crisis time and will usually opt for budget travel or in some cases will not travel at all. c. Led to reduced demand for travel d. Airline reduced the passenger and cargo capacity
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Asia’‚ Journal of Travel Research‚ vol 49‚ no. 1‚ February‚ pp 16-30 Sonnenfeld‚ JA & Peiperl‚ MA 1998‚ ‘Staffing Policy as a Strategic Response: A Typology of Career Systems’‚ Academy of Management Review‚ vol 13‚ no. 4‚ October‚ pp 588-600 ‘The SIA Story’ 2010‚ http://www.singaporeair.com/saa/en_UK/content/company_info/siastory/index.jsp‚ viewed 2 November
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Singapore Airlines’ Mission Statement: "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees." Singapore Airlines (SIA) was founded in 1972 and evolved from a regional airline to one of the most respected travel brands around the world. It devotes to provide high standards of care and service. It has made a habit of leading the way and innovated the following firsts:
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to identify whether there is common agreement in the literature on warehouse design approaches and thus whether some basic steps could be used as an overall framework in the warehouse design process. III. Objectives The main issue regarding the case company of this study is to find ways to improve warehouse cycle times through reorganization of order processing and materials handling activities. The primary objective of this study is to construct a warehouse design framework for cycle time
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Fuel expenses were also a significant percentage of costs. Since oil was a commodity‚ its price fluctuated significantly. Airlines have very little control over fuel costs. Low power for Boeing. SIA was operating 72 Boeing 777-300 ER planes‚ making it one of the worlds largest operator of Boeing 777 family. SIA is one of leading Boeing’s customers for large commercial aircraft. Maintenance. Backward integration. A form of vertical integration that involves the purchase of suppliers. Companies will pursue
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Airlines (SIA) is one such company that has achieved success through the use of integrated marketing. The primary message "Singapore Airlines - A Great Way to Fly" has been consistently conveyed in SIA segmentation‚ positioning‚ targeting and differentiation strategies‚ which in turn creates value for their customer. 2. Segmentation strategy The success behind SIA marketing plan its in its ability to communicate a consistent brand. By understanding what each consumer segment wants‚ SIA has been
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Background Information SIA is founded since 1972 and has became the most respected travel brands around the globe. The youngest aircraft fleets in the world to destinations spanning over 6 continents‚ with high standards of care and service. They made a habit of leading the way‚ alont the way developed a reputation for being an industry trendsetter. * Their ever-growing list of industry-leading innovations includes the following firsts: * First to offer free headsets‚ a choice of
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EDGAR SIA II. Sino mag aayos ng powerpoint? Edgar Sia II engaged in business at twenty six years of age. He opened the first branch in December 2003 at the Robinson’s Mall Carpark-Iloilo. The restaurant was instantly successful that it spread throughout most of the Visayas‚ to Mindanao‚ and then Metro Manila. It applied for franchise a couple of years later.[1] By 2009‚ Mang Inasal opened one hundred stores. In October 2010‚ 70% of Mang Inasal was acquired by Jollibee Foods Corporation for P3
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Singapore Airlines Culture 22 10. Dimensions of Organizational Culture 22 10.1 Teamwork 23 10.2 People Orientation 23 10.3 Attention to Details 23 11. Motivation to the Employees 24 12. Conclusion 25 1. Executive Summary The first case of SARS was discovered in Hong Kong in November 2002 and rapidly spread to many countries around the globe. Some of the countries that were affected include Vietnam‚ Canada and China. It led to 916 deaths and affected many different industries like
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