P4 Evaluating the external corporate communications of an existing product/service Unit 4:Business Communication Aims & Objectives Aim Evaluate external corporate communications of an existing product/service Objective Understand how to evaluate external corporate communications of an existing product/service Evaluating Corporate Communication • Find an example of a real corporate communication from Coca Cola and evaluate it as a means of corporate communication. Log onto www.coca-cola.co
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Man230 Dr.D Coca-Cola’s Water Neutrality Initiative 1. What was the public issue facing the coca-cola company in the case? Describe the “performance-expectations gap” found in the case-what were the stakeholders’ concerns‚ and how did their expectations differ from the company’s performance? 2. If you applied the strategic radar screens model to this case‚ which of the eight environments would be most significant‚ and why? 3. Apply the issue management life cycle process model to
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Share a Coke campaign Share a Coke campaign is a marketing strategy from Coca-Cola company created by Oligivy agency in Australia 2011. Later‚ the campaign spread out more than 70 countries around the world. Coca Cola designed to increase the consumption of Coca-Cola and to raise brand awareness. Coca-Cola’s marketing analysis stated that in Australia teens and young adults were not consuming Coca-Cola products. Moreover‚ half of them had not had a Coke for over a month. Then Coca-Cola create
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INTRODUCTION: The coca cola company strives its best to achieve its sustainability goals. As achieving sustainability is a never ending process in this rapidly changing world and threats to global environment‚ it requires a lot of efforts and times to keep the performance not only consistent but better every year. The coca cola company has a standard to follow‚ when it comes to doing well for the society‚ which is better than it’s any other competitor in the industry. It is working not only on the
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ECONOMIC FACTORS Economic recession can be one of the most important factors that influence Coca-Cola Company. The behavior of consumers changes during recessions. They have less money to spend and cut back personal spending in response to the overall decline in economic activity. Due to this fact‚ sells of Coca-Cola Company can fall by in Europe as now there is a recession. However‚ this worldwide company has huge brand awareness‚ unique selling point and due to this fact sales are still growing
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Naliyagan Festival 2013 Unity in Vision‚ Unity in Action Towards Sustainable Development Naliyagan Cultural Center‚ D.O. Plaza Government Center‚ Prosperidad‚ Agusan del Sur June 12-17‚ 2013 CALENDAR OF ACTIVITIES June 7 to 9‚ 2013 Soft Opening of the 21st Naliyagan Festival 9:00 AM Onwards Bubuta Tu Manok Tu Naliyagan – 4 Cock Derby June 7-9‚ 2013 Venue: Covered Court D.O. Plaza Memorial Sports Complex Day 1 – Wednesday‚ June 12 “Grand Opening of the 21st Naliyagan Festival 2013 & 115th
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The article titled “Walmart Shut 5 Stores Over Labor Activism” on CBS News describes how Walmart is raising suspicions after closing five stores in the same day for “plumbing” problems. According to the article by authored by Aimee Picchi‚ all five stores shutdown on the same day‚ all for the same reason and for the same estimated amount of time. The company estimated the temporary shutdown will extend up to six month and no prior notices were given to the employees‚ which raises a question about
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Winding up or liquidation The winding up or liquidation of a company means the termination of the company by stopping its business‚ collecting its assets and distributing creditors and shareholders‚ in the manner laid down in the Act. 2. Mode Of Winding Up According to section 234‚ the winding up of a company)‚ may be done in any three ways: one of the following (I) Compulsory winding up by the Court (ii) Voluntary winding up b)‚ the members or by creditors (iii) Voluntary winding up under
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a package tracking system include pickup and delivery times‚ location and package recipient. It can also include various report suck as a summary reports for the management. 2) What technologies are used by UPS? How are these technologies related to UPS’s Business Strategy? UPS has spent billions of dollars into many technology and systems to improve customer service while maintaining the cost of operation low and streamlining its overall operations. These technologies includes handheld
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Speak Up We live in a country where we have a freedom of speech‚ where our opinions matter‚ where we can speak up and our words could possibly change a lot of thingssomething. Everyone has opinions‚ ideas‚ things that could change many things in our or others liveslives or possibly others lives‚ but what stops people from speaking up? Many people have a hard time speaking up due to rejection ‚ and judgmentor judgment from others. People often feel that if they speak up or express an their opinions
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