national origin of the MNC is a major influence on the trade-off between global integration and local adaptation. Now‚ Gillette Group has a plan to set a subsidiary in Shenyang of China which is a advanced city in China. So choosing effective HR practices is very important for the development of this subsidiary. In this report‚ first‚ some practical HR methods of Gillette Group will be introduced and illustrated‚ and then through analyzing the differences between US and China to find out the barriers
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The Gillette Company ‚ was founded in 1901 by inventor King C. Gillette. It was a leading international manufacturer of consumer products ranging from electric razors to ballpoint pens. Gillette has three divisions: 1. Safety Razor division (blades and razors) 2. Paper Mate Division (writing instruments) 3. Personal Care Division-PCD (toiletries and cosmetics) PCD was responsible for Gillette’s U.S. entries in hair care‚ skin care‚ and deodrants /antiperspirants The Brands of Gillette are
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Gillette Case Analysis Key Marketing Issue/Challenge The key marketing challenge for Gillette is the company’s ever expanding product line. In the past few years‚ the Gillette brand has grown considerably. The company has released many new high-performance grooming products for men. The challenge in introducing a large number of new products in a short period of time is being able to properly market each one. It is difficult to release and market one new product‚ but if many
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Gillette Cassette Case Study‚ 1/9/11 In 1970 Gillette Razors was dominating the manufacturing and distribution of men’s and women’s razors‚ blades and other toiletries. Their distribution to 500‚000 retail outlets in the US and the strong relationships of their sales team with chain retailers and wholesale distributors made them well-positioned to enter the emerging market of blank cassettes. Based on the research they received from their consultants‚ Gillette was smart to seriously consider
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Greg Runco Gillette Case Study‚ “I never knew my Fusion had a Precision Trimmer on the back” – 11.5.2012 It has been empirically proven that having too many options makes decision-making harder. In fact‚ some studies show that having to make too many decisions can leave people tired‚ mentally drained and more dissatisfied with their purchases. If you look at the major development milestones of Gillette‚ they occurred in 1903 // 1971 (68 years later) // 1990 (19 years later) // 1995 (5 years
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BAB003 7/10/00 Quality at Gillette Argentina Jorge Micozzi‚ President for Latin America of The Gillette Company‚ looked up from the report on Argentina’s Total Quality Management (TQM) program that was going to be delivered to the corporation’s quality council in early 1999. “As you can see from these business measures‚” he told the casewriter‚ “our TQM program has been very successful. This has been my most important program and Victor Walker‚ program manager‚ was the key to its implementation
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Transcript of Gillette Company Case Study Case Study: The Gillette Company design by Dóri Sirály for Prezi III. Analysis (SWOT Analysis) Table of Contents: I. Overview of the Case II. Problem III. Analysis (SWOT Analysis) IV. Conclusion(TOWS-MATRIX) VI. Recommendation The Gillette Company has a long history of being ’the first to market...’ in its own areas of operation. As well as being first to market‚ Gillette has also continuously produced products which feature improvements
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What should be done? Walt should motivate his employees by revising current piece rate. Meanwhile‚ he should reinforce his control system and redesign reward system to encourage high productivity performance. Why should it be done? First‚ there will be less incentive for employee to increase production output when the pay differential between piece-rate and hourly paid work is not enough. That’s why most of guys would not "bust ass" unless they could make at least $16 an hour on a job Second
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Sethi Gillette Case Study: In 1985‚ Gillete entered in the Indian shaving blade market through a joint venture company called ISPL with the House of Poddars. The Malhotras were the market leaders and shrewdly implemented the stock push strategy and thus‚ enjoyed around 80% of the share. The primary product was the carbon steel blade which was very cheap and was of an inferior quality as compared to stainless-steel blades. The other competitor was Wiltech which was facing heavy losses. Gillette believed
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Gillette is going to choose a strategic option for Fusion and Fusion Power‚ its new breakthrough offering‚ which are following the MACH3‚ the former successful exiting offering‚ in order to increase sales of Fusion and Fusion Power of which sales are flat 10.6% in 1st quarter to 10.8% in 2nd quarter‚ which is little bit disappointing‚ compared to the MACH3 (See the Exhibit 1.) Decision I strongly recommend that Gillette should launch new advertising campaign with a promotion campaign‚ in order
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