criteria‚ the learner is able to: P1 Describe the promotional mix used by two selected organisations for a selected product/service. P2 explain the role of promotion within the marketing mix for a selected product/service. P3 explain the role of advertising agencies in the development of a successful promotional campaign. P4 explain the reasons behind the choice of media in a successful promotional campaign. P5 design a promotional campaign for a given product/ service to meet the
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Companies use marketing channels. A marketing channel is related with the ways the services and the products are distributed. Concept of channels in marketing can be applied as promotional channels which include direct marketing or the indirect marketing and the distribution channels. Both of the concepts are very important and there are various reasons because of which the companies have to focus in the selection of these channels. For example‚ distribution channels increases the convenience
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B) supply chain C) marketing channel D) wholesale consortium E) multinational enterprise 2) A marketing channel strategy is a set of activities focused on designing and managing a marketing channel for the purpose of ________. A) expanding a firm’s position in niche markets B) improving a firm’s sustainable competitive advantage C) minimizing difficulties with global distribution centers D) evaluating marketing expenses in order to find cost savings E) modifying the marketing mix to extend the
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1 Developing Communication Strategy Advantages and Disadvantages of Different Types of Media Different media have different strengths‚ weaknesses‚ drawbacks‚ advantages and costs. An effective communication strategy usually uses a mix of at least 2 or 3 different types. Choice of media and format depends on: 1. your audience(s) √ 2. your budget √ 3. the communication channels best for your specific audience(s) and √ 4. how long the communication intervention will continue 5. and how critical
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What are the advantages and disadvantages of the European Union? What are the implications of the European Union on military and economic affairs? The European Union is a system that was created to help form a unity‚ and strengthen European states. After two ruinous world wars and the extension of Soviet power‚ many people recognized the need for some form of European unity(Perry‚ Berg‚ Krukones pg. 458).The European Union was originally formed from the European Coal and Steel Community. The community
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the way to communicate is through writing‚ audio‚ verbal and so forth. All have positive effects and negative effects on our lives and the way to communicate. Communication can also be very helpful but sometimes it can be very dangerous Advantages of verbal communication are saving of time‚ saving of money‚ more effective‚ knowledge of reaction of message‚ clear doubts and increase in productivity and efficiency. While for disadvantages of verbal communication are lack of proof of message‚ not suitable
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205 – Principles of Marketing June 29‚ 2011 Abstract This paper gives an overview of distribution channels; Channel Levels such as: Direct vs. Indirect Channel Organizations such as Conventional Vertical‚ Horizontal and Multichannel Marketing Systems. It also‚ explains my target market needs at the Hershey Company. There is also a brief description of how many channel members the company needs and why they need them. Hershey Company Introduction The Hershey Company is one of the largest
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The Internet as a Learning Tool: Planning Perspectives (the Singapore Experience) Jeremy Tan <jeremy@ncb.gov.sg> National Computer Board‚ Singapore Sam Wong <wpm@moe.ac.sg> Ministry of Education‚ Singapore Background In 1991‚ Singapore came online through her first Internet service provider (ISP)‚ Technet Unit. This unit was part of the National University of Singapore‚ with funding by the National Science and Technology Board (NSTB). Internet access was then limited to R&D
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products go to companies that have a famous brand name to show people that they are in a higher class status and because of familiarity as well as trust in some brands over others. Three types of branding are brand‚ brand name and brand mark. Brands are a name‚ symbol or a combination of both that identifies a company and its products‚ brands also link products to its customer. The part of a brand that is the words‚ letter and number (7-eleven) is the brand name. The owners of the company always protect
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What is intelligence? Sattler describes a famous symposium conducted in 1921 at which 13 psychologists gave 13 different definitions of intelligence (1992‚ pp. 44-45). Some of these definitions are paraphrased below: Intelligence is. . . the tendency to take and maintain a direction. . . judgment‚ otherwise called good sense‚ practical sense‚ initiative. . . everything intellectual can be reduced to . . . relations or correlates. . . adjustment or adaptation to the environment. . . global capacity
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