Service posses several unique characteristics that often have a significant impact on marketing program development. The four distinctive characteristics that greatly affect the design of marketing programs are intangibility‚ inseparability‚ variability and perishability. Intangibility Service cannot be seen‚ tasted‚ felt‚ heard‚ or smelled so it is difficult for clients to tell in advance what they will be getting. For example‚ hotels that promise a good night’s sleep to their guests cannot
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Channel levels Most businesses use third parties or intermediaries to bring their products to market. They try to forge a "distribution channel" which can be defined as "all the organisations through which a product must pass between its point of production and consumption" Why does a business give the job of selling its products to intermediaries? After all‚ using intermediaries means giving up some control over how products are sold and who they are sold to. The answer lies in efficiency of
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the company or retirement we rehiring them back. Rehiring employee also can prove the disciplinary problem for newer member. Normally the people who came back after they left the company on their own will have different circumstances than the rehires from company layoffs. Those companies will have a rehire policy set in place for any rehiring of past employees. The advantages of the rehiring the employee who left the company are different with each category of business. The first advantage is we
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ADVANTAGES AND DISADVANTAGES OF USING INTERNET In the history of human mankind‚ the Internet has undoubtedly been the greatest development in the domain of communication industry. Internet has tremendous potentials and a lot to offer in terms of services. However‚ if examined carefully‚ the Internet appears to have not only advantages but also some drawbacks. One good point is that the Internet is a source of information. There is a huge amount of information available on the Internet for just
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Direct Mail Marketing Advantages: * Direct Mail gets right into a customer’s hands. Unlike online advertising and other forms which are consumed through media; direct mail advertising places a marketing message directly in consumers hands which makes them place a value on whether they should continue to read into the message. * Direct mail can add a personal touch. Many modern direct mail advertising companies offer the ability to personally brand each piece being sent out so it connects
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not know about the advantages of using solar power in their building. Therefore there are still many building that is not equipped with the solar panel to generate electricity for the building. Nowadays‚ the solar power is used in building design especially for home and business because in can help in saving cost. Although there are many advantage of using solar power‚ it still has the disadvantages of using it. One of the advantages of using solar power in building design is that it can help
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choosing distribution channels. Keegan and Schlegelmich (2001) explained that distribution channel can be considered as the method which is used for enterprises putting products into the market for consumers to use. The traditional distribution channel goes from supplier‚ manufacturer‚ distributor‚ wholesaler and retailer (Frazier‚ 1999). Indirect and direct are two different types of distribution channels (Wilkinson‚ 2001). According to Silva (2008)‚ “Well-chosen channels constitute a significant
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The advantages and disadvantages of living in a block of flats To begin with‚ it is said that living in a block of flats is very uncomfortable but many people do not agree. With such view a block of flats helps to find a lot of friends and deepen our communication skills. So what are the advantages and disadvantages of living in a block of flats? One the one hand‚ living in a block of flats is advantageous for many reasons. Firstly‚ people who live in a block of flats are friendlier than people
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Television: Advantages: Convenient and Flexible: The television is a convenient and flexible advertising medium‚ owing to its widespread popularity and the ease with which a message can reach millions of viewers internationally and nationally. Television advertising allows advertisers the flexibility to use various approaches and different combinations of audio‚ video and text to make ads memorable and emotional‚ depending on the product or service or the target audience. Strong Impact: Television
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many excuses so that we can play. Assignments‚ school activities and even projects could be in a lower priority compared to computer games especially to those who are addicted to this kind of electronic games. Many of us think that this so called “Electronic-sport” can hinder the good future of the young ones specially the students who are said to be the hope of the future‚ but still some says that it is also a way of life in which it helps in relieving stress. But what is the advantage and disadvantage
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