persuasive communication‚ or getting others to do what you want them to do. Its function is to inform consumers about a service and influencing them to buy that service. In this case promoting AIESEC as student society and organization. To achieve desired sales results‚ entrepreneurs must consider all forms of promotion and decide which ones should be used and in what proportion. The combination of different forms of promotion is called the promotional mix. These are advertising‚ personal selling
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Explain why companies use distribution channels and discuss the functions these channel perform. Answer: Definition of Distribution Channel One of the company goals is to deliver their value within the network through supplier‚ distributor‚ and also customer. In delivering the value‚ organization must have and build a distribution channel because most producers do not sell their product or service directly to the consumers. Distribution channel (also called marketing channel or trade channel) is sets
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Advantages and Disadvantages of Marketing By Adrian “Marketing” is defined by Wikipedia as “the process by which companies create customer interest in goods or services… through which companies build strong customer relationships and creates value for their customers and for themselves.” Start with a marketing plan – identifying the customer and their needs and wants. Since the essence of business is fulfilling a need it is an important to know which need you are trying to fulfil. Then you need
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Question: Should companies involve their marketing channels in the design of the promotional programs? What are the advantages and disadvantages of doing so? When a company is looking at promoting a new or existing product or service‚ the involvement of their marketing channel during the design of the promotional program is key component. According to the text Excellence in Business (Bovée‚ Thill‚ Mescon; p. 417-418)‚ a market channel is the network of firms that work together to get goods
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promotion and place or what they call the marketing mix. These four P’s are an integral part of the business because it serves as a tool in building an effective marketing strategy and implementing it with tactics. First‚ a businessman should know what product he will offer. A product is seen as an item that satisfies what a consumer needs or wants. It is a tangible good or an intangible service. Secondly‚ after determining what product or service to proffer‚ he should set up a competitive price
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* Advantages and Disadvantages of the Experimental Design Advantages: * As well as controlling the independent variable the experimenter attempts to eliminate unwanted extraneous variables. * Control over extraneous variables is usually greater than in other research methods. * Experimental design involves manipulating the independent variable to observe the effect on the dependent variable. This makes it possible to determine a cause and effect relationship. * Because of strict
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What are the advantages and disadvantages for a company going public? An initial public offering (IPO) is the first sale of stock by a company. Small companies looking to further the growth of their company often use an IPO as a way to generate the capital needed to expand. Although further expansion is a benefit to the company‚ there are both advantages and disadvantages that arise when a company goes public. There are many advantages for a company going public. As said earlier‚ the financial
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What is Promotional Marketing? Promotional marketing is a business tool that is designed to pull customers to buy the products of a company. Generally‚ promotional marketing is carried out by companies to launch their products or attract more potential customers. Before devising any strategy for promotional marketing‚ firms must ensure that they allocate a budget to the promotional marketing and set a target that gives them maximum return on the invested money. Read more on successful marketing
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Companies The formation of incorporation is by registration with the companies acts 1963-2012.Companies can be registered with limited or UN limted liability or as a private or limited company. The legislation will distinguish between limited and unlimited‚ by which liability of the members is limited‚ between the companies with share capital and without share capital. This went between the private and public companies. A company limited by shares Companies act S 5(2)1963. At the end of 1983‚ there
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Q1: What are advantages and disadvantages to Jenifer’s company of routinely administering honesty tests of all it employees? There are positive advantages and some disadvantages of regularly conducting honesty test of workers. Honesty test helps to spot culprits in the organization. These types of people are indulged in dishonorable and dishonest actions. Through this identification the personal managers can easily get rid of these type of employees. Polygraph testing raises a large number of
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