Annual Financial Statements Shoprite Holdings Ltd and its Subsidiaries as at June 2012 38 Contents Statement of Responsibility by the Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Certificate of the Company Secretary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Currency of Annual Financial Statements . . . . . . . . . . . . . . . . . . . . . . .
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people in South Africa it could give Shoprite a competitive advantage over competition such as Pick’ n Pay who are not doing such a big scheme. - A great opportunity for the group is to expand this project because the group does have outlets in Africa and so if Shoprite could do the same scheme in African country’s such as Zimbabwe and Nigeria the group will help get even more positive publicity and advertising as well as bettering the community’s in those
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Case Study: Shoprite Part of the FinMark Trust series of case studies on innovative microinsurance models and products in South Africa Authors: Anja Smith and Herman Smit Date: 16 July 2010 The Centre for Financial Regulation and Inclusion USB Bellville Park Campus‚ Carl Cronje Drive‚ Bellville‚ 7530‚ South Africa +27 21 918 4390 www.cenfri.org Table of Contents 1. 2. 3. Introduction .......................................................................................................
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CASE STUDY: SHOPRITE RETAIL GROUP UMBS JUNE 2009 1. BACKGROUND ON SHOPRITE The Shoprite Group (www.shoprite.co.za) is one of South Africa’s largest food retailers. It owns a whole range of brands with which it attempts to serve the South African food retail market. It has also succeeded to export its business model to the rest of Africa‚ the only South African retail company to have done so with considerable success. They were clever enough to develop a business model to fit the situation
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SHOPRITE PTY LTD Background The Shoprite Group of Companies started from small beginnings in 1979 with the purchase of a chain of 8 Cape-based supermarkets for R1 million. In 1983 the Group opened its first branch outside the Western Cape – in Hartswater in the Northern Cape and expanding in other provinces too. Shoprite was listed on the JSE Securities Exchange South Africa with a market capitalisation of R29 million It then owned 33 outlets. Two years later Shoprite ventured over
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Chapter 8 is entitled Segmentation‚ Targeting‚ and Positioning and focuses on how companies divide their markets‚ how they choose which markets to pursue‚ and how they position their products to make them more attractive to consumers. The chapter starts of by detailing the five levels of the Segmentation‚ Targeting‚ and Positioning Process. The first two steps are a part of Segmentation and they are developing the strategies or objectives and segmentation methods. The next two steps‚ evaluating
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segmentation‚ targeting‚ positioning‚ differentiation and branding For many organizations today to be successful they must know what consumers needs are‚ so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment
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Market segmentation allows businesses to satisfy the diversity in a resource-effective manner and is held up as the panacea of modern marketing (Dibb‚ 2001). Marketing segmentation is more and more vital for business in the modern time. This essay‚ therefore‚ tend to introduce the concept of market segmentation first‚ then and the merits and difficulties will be illustrated. Finally‚ different approaches are going to be demonstrated. Market segmentation is the process by which a diverse market
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Explain how and why groups of customers are targeted for selected products What is segmentation? Market segmentation is the division of a market into sub groups with similar characteristics. A business can then target these groups and develop products and services for each of them. There are several ways in which consumers can be split up into. These is geographically which includes location‚ demographically which includes gender‚ social class‚ age‚ income‚ ethnicity or religion‚ psycho graphically
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company or business to effectively respond to different customers needs and wants in order to increase sales‚ they make use of market segmentation. Market segmentation as defined by Kerin‚ author of Marketing‚ 10e; involves grouping potential customers who have common needs and will respond similarly to a marketing action. In further elaboration to define segmentation‚ if there is a demographic group of customers who are all on diets and are watching their weight (common needs/desires) and a business
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