Making China Beautiful: Shiseido and the China Market Strategy Case Study Fall Term 2012 Names: Carsten Eichhöfer‚ Lara Fries‚ Gregor Grebe‚ Luise Hoffmann Submitted to: Prof. Amit Karna‚ PhD; Prof. Klaus Uhlenbrock‚ PhD Submission Date: November 11th‚ 2012 * Table of Contents List of Abbreviations i List of Figures ii 1 Introduction 1 2 Case Analysis Shiseido 1 2.1 Shiseido’s International Expansion Strategy 1 2.2 Shiseido’s Global Advancement
Premium Marketing Globalization
Management Summary: Management Role: * Supervise and manage the overall performance of subordinates in the shop. * Achieve business and organization goals‚ visions and objectives * Deal and make decision on dairy problems occurring in our shop. Marketing Role: * Creates and manages campaigns and promotions. * Build awareness and a favorable image for the shop. * Handle e-mail activity capability and Web activities including suggestive selling and awareness advertising.
Premium Management Manager
SHISEIDO Shiseido was founded in 1872 in Japan. It is one of the oldest cosmetic companies in the world‚ and fourth largest cosmetic company. It started to export its products in 1929. Shiseido was the first to develop the softening lotion‚ a lightweight liquid of toner-like consistency. Their hydro powder eye shadows which have a creamy texture are among top beauty picks Therefore the company has had the advantage of being one of the first movers. This is one of the reasons why Shiseido’s products
Premium Cosmetics
Organization is a system of consciously coordinated activities or forces of two or more people. Based on the researches‚ we found out that Giordano is a profit organization which helps the company makes money by offering products and services. The Giordano company chart is using the functional structure. Functional structure is the classic organizational structure where the employees are grouped hierarchically‚ managed through clear lines of authority‚ and report ultimately to one top person. Functional
Premium Management Corporate governance Organization
ASSIGNMENT 4: ORGANIZATIONAL DESIGN 1. Explain everything you can‚ about the following organization chart: PRODUCTION DEPARTMENT T-SHIRTS SPINNING DRYING Impresoras TROUSERS Teléfonos Móviles IRONING MEN Sevilla WOMEN Valencia 2. Identify‚ from the following job posts‚ the different elements from Mintzerg Structure. o Prosegur security service at University (outsourced) o CEO assistant at Google o Production Manager at Google o Cafeteria service
Premium
held company with listings on four major exchanges. Nokia comprises four business groups and two horizontal groups. Organization Organizational Structure Nokia comprises four business groups: Mobile Phones; Multimedia; Enterprise Solutions and Networks. The company also includes two horizontal groups: Customer and Market Operations and Technology Platforms. The following chart shows Nokia’s organizational structure: Nokia India Private Limited first started operations in India in 1995‚ and
Premium Mobile phone
Case- Shiseido: Channeling Cosmetics in China 1. Marketing and distribution channels for cosmetics products performed mainly transactional and logistical function. Distribution channels such as the voluntary specialty chain stores perform transactional function when they buy these cosmetic products from the manufacturer and sell them in their individual stores. They share risk with the producer (Shiseido) as they stock merchandises in anticipation for sales. On the other hand‚ counters at departmental
Premium Consumer protection Sales Marketing
A n n u a l R e p o r t 2 0 1 2 - 1 3Contents1.Letter to Shareholders22.Board of Directors33.Management Committee44.Corporate Organisational Structure65.Corporate Profile86.Year at a Glance157.Awards188.Directors’ Report19– Management Discussion and Analysis25– Brief Resume of Directors62–Corporate Governance64–Conservation of Energy91– Statement Pursuant to Section 212 of the Companies Act‚ 195693–Independent Auditors’ Report94–Comments of C&AG1009.Annual Accounts (Standalone)101– Audited
Premium Management Cash flow Board of directors
SHISEIDO Shiseido was founded in 1872 in Japan and started to export its products in 1929. Therefore the company has had the advantage of being one of the first movers. This is one of the reasons why Shiseido’s products have reached a high degree of market penetration. S: The main strength of Shiseido is that the company is focusing on offering high quality products. In order to do so they developed a unique strategy of combining Western technology with the regional needs of every country
Premium People's Republic of China Marketing China
References: Jian‚ S. (2011‚ July 28). Shiseido Expands into Mass Cosmetics with Diverse Product Strategy. Retrieved from EuroMonitor International: http://blog.euromonitor.com/2011/07/shiseido-expands-into-mass-cosmetics-with-diverse-product-strategy.html Nakamoto‚ M. (2011‚ Jan 21). New Shiseido chief is in no rush. Retrieved from Financial Times: http://www.ft.com/cms/s/2b528944-258f-11e0-8258-00144feab49a.html Theng
Premium Marketing Retailing