Introduction Of Sheng Siong Company One of the successful supermarkets in Singapore is Sheng Siong‚ established in 1985 by Lim brothers (Hock Eng‚ Hock Chee and Hock Leng). Since the early years‚ Sheng Siong set the mark by selling quality and low quantity product. From a daily turnover of S$3‚000‚ it grew to S$19‚000 within short years of being in business. Sheng Siong opened second outlet in Bedok in 1987 and third store in Woodlands followed in 1995 and sales at two outlets grew to around S$50
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the Sheng Siong supermarket chain. ’We differentiate ourselves from our competitors not only by offering fairly priced goods but also excellent service. This way‚ we offer true value for money‚’ managing director Lim Hock Chee said in a recent interview. Such a strategy has helped the company grow into a supermarket chain with 17 stores islandwide and headcount of over 2‚000. Sales at the Ang Mo Kio outlet average $60‚000 daily - a far cry from the $3‚000 daily takings when Sheng Siong opened
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Organization Structure & Management Leadership 3-5 2. Supply Chain & Distribution Channel Structure 5-6 3. Marketing & Promotion 6-7 4. Financial Performance for last 3 years 7-8 5. Conclusion 9 6. Reference 10 1. Organization Structure & Management Leadership * Corporation Sheng Siong firstly corporate as a private company named "Sheng Siong Group Pte. Ltd" but on July 4‚ 2011 it was changed into a public company "Sheng Siong Group Ltd" offering public
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SWOT and Porter’s Five Forces for Sheng Siong Introduction Growing up in a pig farm‚ the CEO Mr. Lim Hock Chee and his brothers have brought Sheng Siong Group Ltd to an over 800million market capital‚ Singapore Exchange listed supermarket chain. The group’s humble beginning in the year 1985‚ from its first store in Ang Mo Kio which surrounded by 5 other grocery stores‚ has now expanded to be the one of the largest supermarket chain in Singapore. Sheng Siong is publicly listed at the Singapore Exchange
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February 23‚ 2012 SINGAPORE EQUITY Investment Research DMG & Partners Research CONSUMER Melissa Yeap +65 6232 3897 melissa.yeap@sg.oskgroup.com Terence Wong‚ CFA +65 6232 3896 terence.wong@ sg.oskgroup.com Retail Sheng Siong is Singapore’s second largest grocer‚ holding an 18% share of the local market. It owns 24 outlets and three wet market stalls across the island nation‚ located in the HDB heartlands. Stock Profile/Statistics Bloomberg Ticker STI Issued Share Capital (m) Market Capitalisation
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Intoduction Sheng siong has over 16 outlets in Singapore. http://www.temasekreview.com/2010/03/24/sheng-siong-increased-rental-by-30-percent-at-the-5-wet-markets-bought-by-them/ http://www.dinersclub.com.sg/en/applynow/shengsiong.asp Process selection: Sheng siong has introduced the rebate card in collaboration with diners club to its customers. Service product Sheng siong has also introduced their sheng siong live show ‚ featuring constantants who want to take par t in the singing competition
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Retail│Singapore January 28‚ 2015 COMPANY NOTE Sheng Siong Group SSG SP / SHEN.SI Market Cap Avg Daily Turnover Free Float US$795.5m US$1.28m 28.0% S$1‚068m S$1.68m 1‚384 m shares Current S$0.71 Target S$0.84 Prev. Target S$0.77 Up/Downside 18.4% Conviction| | Growth reignited Notes from the Field Our recent grouse about Sheng Siong - its lack of new store growth over the past years - is about to change. Sheng Siong added a new store in a dormitory in December and its new Tampines
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Marketing Plan Sony Ericsson Mobile Communication | | | | | | | Table of Contents 1. Executive Summary 3 2. Current Marketing Situation 4 2.1 Market Summary 4 2.2 Competition 6 2.3 Product Offering 7 2.4 SWOT Analysis 9 2.5 Critical Issues 10 3. Market Strategy 10 3.1 Misson 10 3.2 Marketing Objectives 13 3.3 Financial Objectives 13 3.4 Target Market 13 3.5 Positioning 15 3.6 Marketing Mix 15 4. Fiancials 18 4.1 Sales Forecast 18 4.2 Expense Forecast 20 5. Controls
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SUPPLY CHAIN UPPLY HAIN MANAGEMENT ANAGEMENT Report produced for the EC funded project INNOREGIO: dissemination of innovation and knowledge management techniques Sotiris Zigiaris‚ MSc‚ BPR engineer by BPR HELLAS SA J A N U A R Y 2 0 0 0 SUPPLY CHAIN MANAGEMENT 1 Contents 1 1.1 1.1.1 1.1.2 1.1.3 1.1.4 1.2 Description What is the Supply Chain Management (SCM) What is the importance of Supply Chain Management Supply Chain Management Today Supply Chain Management Tomorrow
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for the management of material‚ facility‚ data and capital flows. It includes the increasingly complicated information‚ communication and control systems required in today’s business environment SUPPLY CHAIN MANAGEMENT: A supply chain is the process of moving goods from the customer order through the raw materials stage. All organizations have supply chains of varying degrees‚ depending upon the size of the organization and the type of product manufactured. These networks obtain supplies and components
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