Marketing tools are classified under these four encompassing categories. * product * Price * Place ( distribution) * Promotion These elements are the basic elements of marketing plan and overall it is known as 4P ’s. (marketing mix‚ 2009) These 4 Ps are the parameters through which the marketing management can control internal and external constraints of the target marketing. The objective is to target the customers in order to create perceived values‚ create positive response and
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Tutorial 3 1.) “The only rule of business is the increase of profits.” Discuss. We are now discuss about the rule of business‚ is it just maximize profit without any moral responsibility? Or we need to make decisions that protect and benefit society? According to the Dictionary of Finance and Investment Terms‚ social responsibility is the “principle that businesses should actively contribute to the welfare of society and not only maximize profits”. We don’t have “absolutely” in the world
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responsibility: developing markets for virtue. California Management Review‚ 49‚ pp. 140 Bernstein‚ A Buchholtz‚ A.K.‚ Amason‚ A.C. and Rutherford‚ M.A. (1999). Beyond resources: the mediating effect of top management discretion and values on corporate philanthropy. Business and Society‚ 38‚ pp. 167–187. Davis‚ K. (1983)‚ An expanded view of the Social Responsibility of Business‚ Ethical Theory and Business‚ Prentice-Hall‚ pp. 94-97. Dentchev‚ N. (2005/284)‚ Integrating Corporate Social Responsibility
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Whittington‚ R 2008‚ Exploring corporate strategy: text and cases‚ 8th edn‚ Prentice Hall Financial Times‚ Harlow‚ England. 4. Shaw‚ WH 2008‚ Business ethics‚ 6th edn‚ Thomson Higher Education‚ Belmont‚ California. 5. Shaw‚ WH‚ Barry‚ V & Sansbury‚ G 2009‚ Moral issues in business‚ 1st Asia-Pacific edition edn‚ Cengage Learning‚ Melbourne. 6. Stanwick‚ PA & Stanwick‚ SD 2009‚ Understanding business ethics‚ Pearson Education‚ Upper Saddle River‚ NJ.
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Ethics can further be divided into various categories depending on the issues and aspects of each respective case. An ethical dimension of business decision-making has been discussed in ‘A Sticky Situation’‚ which is faced by Kent Graham (Shaw‚ Barry‚ & Sansbury‚ 2009). In this particular case‚ Kent Graham faces various normative theories of ethics. The situation faced by Kent Graham is very much important to be discussed as it deals with a very general situation which are faced by several people in
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RESUMEN: “Organizational culture and Effectiveness: A Study of values‚ attitudes‚ and organizational outcomes” – Brian T. Gregory‚ Stanley G. Harris‚ Achilles A. Armenakis‚ Christopher L. Shook. – Journal of Business Research 62 (2009) La Cultura Organizacional es definida como un conjunto de creencias‚ valores y supuestos‚ que son compartidos por miembros de una organización. Estos valores tienen una influencia en el comportamiento los miembros de la organización‚ ya que la gente se apoya en estos
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References: Kant‚ Immanuel; translated by James W. Ellington [1785] (1993). Grounding for the Metaphysics of Morals 3rd ed. Hackett. Maclagan‚ P Shaw. H W.‚ Barry V‚ Issa T‚ Catley B‚ (2012). Moral Issues in Business. 2nd edn. South Melbourne‚ Victoria Australia 3205. Chapter 2. Normative theories of ethics ‚ P. 90 -92 McCall M. (2014) "The Virtue of Courage" Selfgrowth.com. viewed 18 March‚ 2014 http://www
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Simon Lee the Old Huntsman is a poem which occurs in Lyrical Ballads and was written in 1798‚ belonging‚ thus‚ temporally to the Romantic period (1780-1830). Romantic writing is commonly identified with some key elements‚ which concern imagination‚ nature‚ symbolism and myth (although there have been writers of this period who were not as ‘mainstream’). William Wordsworth has been characterised as a canonical author of Romantic Poetry in that his work is highly attached to the notion of Nature and
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Introduction The aim of this essay is to provide a supportive argument – “for” the notion that an individual’s privacy is more important than any other considerations in the workplace. Workplace scenarios will be outlined including job applications‚ storage of personal information‚ Internet and email‚ information technology effects on privacy‚ workplace policies and procedures and medical privacy. Differing ethical theories will be applied to both sides of the argument. The Individual’s
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and Indonesia. Before these allegations were voiced‚ the following theories were applicable; a view that was noted by (Shaw‚ W‚ Barry‚ V & Sansbury‚ G 2009) was utilitarianism which was relevant to the individuals as the factory workers were given employment and a steady income‚ this was not offered in remote and poverty stricken parts of Asia. The egoism theory (Shaw‚ W‚ etal‚ 2009) which can be connected to both the organization‚ Nike Inc‚ and a western society. The has been adopted to these two
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