Silky Shaving Gel (Case Study) I. Time Context: January 5‚ 2001 II. View Point: Phoebe Masters‚ the newly appointed Product Manager for hand and body lotions at Ms. Tique Corporation. III. Central Problem: The introduction of 5 ½ ounce or 10 ounce aerosol container and approval of its additional funds for the market test. Causes: * Unit sales volume for Soft and Silky Shaving Gel had slowed and then plateaued in recent years. * The growth of Soft and Silky Shaving Gel
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Shaving Preparation: The preparation which are used to soften the beard‚ lubricate the passage of razor over the face is called shaving preparation. The preparation is also used to relieve irritation & a feeling of well- being. There are two types of Shaving Preparations. This are given in following flow chart. Shaving Cream Shaving cream is a substance applied to the skin to facilitate removal of hair. Shaving cream softens and moistens the skin and the hair‚ thus making shaving more
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researchandmarkets.com/reports/2324492/ Pre-Shave Cosmetics - Men’s Market in Australia: Market Profile Description: Synopsis This report presents data on the Pre-Shave Cosmetics - Men’s consumption trends in Australia. It analyzes Pre-Shave Cosmetics - Men’s consumption volumes and values at market and category level in addition to brand share and distribution channel data. It examines the components of change in the market via study of 2006‚ 2011 and 2016 volumes and values‚ as well as the
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Dermavescent Laboratories‚ Inc. Dermavescent Laboratories‚ Inc. I. Summary of Facts A) Market – Dermavescent Laboratories‚ Inc. manufactures women’s personal-care products 1) Two primary markets a) Drug stores b) Food & Drug stores c) Sold through rack jobbers who receive a margin of 20% off the sales price to retailers 2) Dermavescent Laboratories‚ Inc. a) Sales of $258 million in 2005 b) Sales for Soft & Silky Shaving Gel were $3‚724‚000 at 1‚960‚000 units in 2005 c) Downward trend with a 0.32% decrease
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Soft and Silky Shaving Gel Company Background Parvaderm Corporation is a manufacturer of women’s personal-care products. The company’s line of products includes facial creams‚ hand and body lotions‚ and a full line of women toiletries sold under different brand names. Products are sold by drug and food-and-drugstores through rack jobbers. Rack jobbers are actually wholesales that set up and merchandise retail displays. Soft and silky shaving gel was introduced in the spring of 1991. The product
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Reginald Jones D03342926 Consumer Behavior Week 7- Course Project “Nivea Active 3” Market Analysis As one of the leading international skin care companies we are close to consumers‚ offering them compelling‚ innovative products. With more than 125 years of experience in skin care and one of the world’s most modern research centers‚ Beiersdorf stands for innovative and high-quality cosmetic products. Our brands are trusted universally - from NIVEA‚ one of the world’s largest skin care
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Men developed a fuller range of male skin products. This changed the mind of men who doesn’t use these products. The company research proved that men mainly wanted products that will protect their skin after shaving. Beiersdorf (company that owns Nivea) states its goal as‚ “to increase our market share through qualitative growth. At the same time we want to further improve our sound earnings performance so that we can fulfil our consumers’ wishes and needs with innovations today and in the future.
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The strategy of the company is to promote a product that is easily accessible and gives the consumer added value by providing added solutions to everyday life. NIVEA FOR MEN Active 3 is a refreshing shower‚ a moisturizing shampoo and a foaming shaving gel all combined in one product with a refreshing citrus scent. The revitalizing gel with advanced MICRO TEC-Technology develops into a generous foam that offers mild cleansing for body and hair‚ allows for a comfortable yet thorough shave and leaves
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Gillette and the Men’s Wet-Shaving Market I. BACKGROUND COMPANY HISTORY Gillete Company has assumed the world leader in the men’s and some women’s grooming product technology. Gillette maintains 64 manufacturing facilities in 27 countries‚ and its products are sold in more than 200 countries‚ more than 60 percent sales of which occurring outside the US. Gillette has also adopted the top spots worldwide in writing instruments: Paper Mate‚ Parker‚ and Waterman
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NYSE : UL JANUARY 30‚ 2013 SKIN & HAIR CARE (DOVE‚ LUX) $ 39.65 Trefis Estimate $ 40.37 $114.3 B MKT CAP Market Price Unilever’s Skin Care & Hair Care Market Share 5 Global Hair Care Market Size 6 Global Skin Care Market Size 7 EBITDA Margin of Dove‚ Lux Skin & Hair Care 8 BECEL‚ BLUEBAND‚ KNORR‚ HELLMANN’S Unilever’s Market Share of Grocery 10 Global Market Size of Grocery 11 $112.3 B MKT CAP See the Full Analysis for Unilever Group on Trefis — CORPORATE SNAPSHOT — EBITDA
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