PUBLIC OFFERING OF GTI ACE Manager Challenge Petteri Häjänen Berben Jordy Jorien van den Bergh Agenda Why is an IPO the right thing for GTI? How does an IPO work? Advantages and disadvantages of an IPO Financial details Execution strategy: how to attract which investors? Conclusion Why is this the right time? Company readiness • Cash injection of 40m aces needed for growth in the next three years • Impressive growth prospects will attract investors Market readiness
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examples of: a. non-word marks b. brand extensions c. brand symbols global brands d. e. both a and c British entrepreneur Richard Branson has built a global business empire by: a. relying on brand extension b. being the first to use smart cards in major markets c. developing local brands d. avoiding consumer businesses with established leaders Maslow’s hierarchy is applicable to global marketing because it can help explain
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oblong shape we customize it with 3d shapes (sphere‚ cylinder‚ cone‚ cube‚ pyramid‚ wedge) The features stated above will catch and attract the customers. This kind of product is suitable for everyone‚ the young or the old ones. But the main target market would be the teenagers who love eating sweets. Chovron will cost cheaply as 15 pesos each. This will be also sold for bundles. 10 pcs. – Php 125 20 pcs. – Php 225 Competitive Analysis Strengths | Weaknesses | Opportunities | Threats
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they had ever had. The stock market crashed; as a result‚ many people lost everything overnight‚ so people who were rich the day before would get poor the next days. Many people lost their jobs; therefore‚ the unemployment rates were very high. People wondered what happened and how they would overcome the problems. How could we explain that someone who was rich the day before would become poor the next day? There are several main causes and effects of the stock market crash of 1929 which led to the
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Appendix A: 55 Trends Shaping the Future of the Hospitality Industry‚ and the World Hospitality and Travel 2015 by M. Cetron‚ F.J. DeMicco & O. Davies POPULATION TRENDS 1. The world’s population will grow to 9 billion by 2050. Early versions of this report predicted that the world’s population would double by 2050‚ and population growth has proceeded almost exactly on schedule. However‚ even this estimate may be too low. According to the Center for Strategic and International Studies
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and Shaping Strategy Strategy Capital One Financial Corp’s strategy is to develop and market products and services to satisfy the demands of a competitive and ever-changing marketplace by utilizing information technology for mass customization which will deliver the right product to the right customer at the right time and at the right price. Such a strategy requires the employment of talented people and a flexible culture promoting innovation to help identify‚ develop and market products
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Hamilton’s Military Career and How it Helped to Shape His Political Career Many people know of Alexander Hamilton’s successful political career as the first Secretary of Treasury of the United States of America under George Washington‚ but how he got there in the first place is a somewhat unknown topic. After the hit Broadway show‚ Hamilton‚ written by Lin Manuel-Miranda‚ became and widely popular rendition of Hamilton’s life‚ the interest in the founding father and face of the $10 bill sparked
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Market Segmentation Strategy‚ Competitive Advantage‚ and Public Policy Market Segmentation Strategy‚ Competitive Advantage‚ and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory Shelby D. Hunt & Dennis B. Arnett Abstract Market segmentation is one of the most widely accepted concepts in marketing. Its fundamental thesis is that‚ to achieve competitive advantage and‚ thereby‚ superior financial performance‚ firms should (1) identify segments of demand‚ (2) target specific
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DFS Business Performance Management presentation – Speech COLOUR CODE: HAMZA Lester BAM MATT BEN Slide 1: Title Slide + Company Background Ban introduces everybody) Today our group Hamza‚ Lester‚ Matt‚ Ben and me will do a presentation about DFS’s performance management. Now let Ben introduce about the DFS Company. As a business DFS is in relatively good shape as it is a rapidly growing business‚ and is by far the largest food supply and distribution company in the North East. However
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7.1 Target Market The target market for Fitness Network is the youth‚ students‚ and working populations. They are the majority groups that are health conscious and will frequent gyms in Singapore. This is said because research has been done and studies have shown that since they are youth‚ they have a lot of time on their hand and they are willing to pay the extra money to fill their time by doing something useful. Also parents would gladly agree to give money for them to join the gym because it
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